NOW BEGINS THE SEASON OF ENGAGEMENTS!

The holiday season is upon us, starting with Thanksgiving and now begins the ritual of couples planning to solidify their relationships.

For those of us who focus on this market: Destination Weddings & Honeymoons: we go into high gear with promotions, advice and all manner of information. Destinations and hotels, if serious about this business should now focus on reminding couples, where to stay, what to do and the reason why your destination or hotel should be the preferred location.

From now until the spring this is considered the prime season for engagements. After all families are getting together to celebrate the holidays and the pressure is on for couples to make the 'important' announcement.

Over the last few days I have been monitoring the Social Networks regarding the number of couples announcing their engagements, and I am happy to say that marriage is still in 'vogue'. The http://www.MarryCaribbean.com is also seeing a surge in the number of visitors to the site. A happy time indeed!.

What is changing is the number of couples opting for non traditional locations, so if Caribbean countries want to remain competitive in this arena they do need to have a marketing strategy in place. According to the Wedding Report over 80% will go on a honeymoon. 39% will stay at a Resort and Destinations please do note that a whopping 15% will take a cruise. For more information on the business of weddings you can either contact the Wedding Report for more information or just email me: Jacqueline@Marrycaribbean.com.

I will be heading to Las Vegas in a couple of days to speak on the business of weddings at the upcoming Luxury Travel Show and of course at this event will delve into all the nuances of the bridal market. I would also like to feature a few promotions on http://www.Marrycaribbean.com so if you have a sweepstakes program you would like to donate, do not hesitate to contact me.

Dominican Republic - A Romantic Getaway

Recently had the opportunity to attend the FCCA (Florida-Caribbean Cruise Association) Conference in beautiful and interesting Santo Domingo in the Dominican Republic. It has been a few years since I visited this destination, and was again surprised at the improvements and quality of the restaurants on this historic island.

It was an easy connection via American Airlines and it was a difficult choice between AA and Jetblue. However, AA won out because as a platinum member I had a few benefits.

The arrival at the airport was a seamless and easy one, and from immigration to FCCA personnel, everyone was on top of their game and made you feel absolutely welcome. Vanessa representing the Tourism Department was phenomenal. The Dominican Republic is indeed fortunate to have such a passionate and gracious individual representing them.

With a population of over 8.5 million people, the Dominican Republic has it all. From great beaches, historic towns/buildings, restaurants, fantastic weather and while Spanish is the dominant language, it is easy to communicate and get around. The city has much to offer: Museum of the Royal Houses, documenting Santo Domingo's rich history: Palace of Columbus, Museum of the Dominican Man, Museum of History and Geography, Museum of Larimer, explaining the island's mining and jewelry industry: Amber Museum, Museum of Modern Art to name a few.

The Colonial City in Santo Domingo is a lover's dream. With its cobblestone pathways/street, great restaurants, shopping, nightlife and parks, one could easily while away the day on a romantic jaunt. Great destination for a wedding or honeymoon. The cathedrals are simply awesome: the history, the beauty, the elegance, all added to create that forever bond - marriage. Santo Domingo boasts some very upscale hotels - from the intimate to the corporate. Visited the Hostal Nicolas de Ovando an elegant colonial contemporary decorated 104 rooms and suites. Each room opens to a garden, swimming pool or the famous Las Damas river. Next I visited the very, very romantic Hotel Frances. With 19 rooms and gorgeous outdoor space, it was a difficult moment to truly leave this place.

Shopping in Santo Domingo is an easy one, as you have the choice of a few 'malls' to provide you with the necessities. One such mall is called the Blue Mall - and serves the high end market. Of course one cannot leave this destination without buying its fabled Amber or Larimar Stone. And what better way to end your shopping experience in the colonial city but to dine at one of the great local restaurants such as Meson di Bari.

Thoroughly enjoyed Santo Domingo and looking forward to visiting the rest of the country. Again a great destination for a Caribbean honeymoon or destination wedding. For more information on the Dominican Republic, please visit http://www.MarryCaribbean.com

HOW TO SAVE MONEY WHEN TRAVELING

Just saw this edit on Travel Agent online and thought it was excellent. This is so very timely for those who are planning on traveling to the Caribbean. Whether it is a romantic jaunt, a Caribbean Wedding or honeymoon, packing correctly is crucial to minimize the extra financial outlay.

"ASTA has provided some helpful packing tips to assist travelers that will make packing a breeze as part of its ongoing consumer advisory series. “There are two kinds of travelers in the world: those who packed light and those who wish they had,"ASTA notes, urging consumers to use a professional travel agent and to visit ASTA’s consumer website:

www.travelsense.org

. "With the now ubiquitous checked-baggage fees charged by most airlines, getting everything into as little space as possible is more important than ever."

"ASTA members know the techniques of efficient packing and packing tips for all types of travel," said Chris Russo, ASTA president and chair. “Travel agents really are there for their clients before, during and after their trip."

Here are a few techniques ASTA offers for efficient packing for all types of travel.

* Make a plan and stick to it. A packing list eliminates the panic of last-second packing, serves as a handy guide for repacking at the end of the trip, and can be beneficial in the unfortunate event of lost or stolen luggage.

* Check and check again. Cross-check your packing list to determine if one piece can cover multiple occasions. Pick clothes that coordinate well together, based around complimentary colors.

* Leave it behind. When it comes to jewelry don't take what you don't want to lose, and leave behind the flashy pieces that could attract thieves. Leave the perfume behind when scented lotions will work just as well.

* Ready, set, go. Keep a travel kit perpetually stocked in a waterproof case -- it saves packing time before the trip and aggravation after arrival. And don't fill bottles up to the very top--pressure inside the plane may force the contents to expand and overflow. Also, be careful when it comes to checking aerosols in your checked luggage as they also can explode under pressure.

* Smooth operator. Iron everything before placing it in the suitcase. If it goes in crisp and clean, odds are more in its favor of coming out the same. Button all buttons and zip all zippers.

* Fold it like you mean it. Practice folding like they do in clothing stores - they use that method for a reason. The better the fold, the fewer the creases. The interlocking method of folding clothes is ideal for suitcases. Overlap two pieces of clothing flat and then fold them into each other so that each piece cushions the other to aid in defying wrinkles.

* Pack backwards. Pack what you plan to wear or will need first, last. This will prevent rooting around the suitcase for a specific item while disrupting the rest.

* Pack it in. Packing loosely wastes precious space and causes clothes to wrinkle. Eliminate wasted space, such as the insides of shoes, which are perfect for socks or underwear. And when repacking, remember that balled-up, dirty laundry takes more space than carefully folded clothes, so repack your used clothing identically to your original packing method.

* Pack it out. Always carry travel documents, medication, jewelry, traveler's checks, keys and other valuables in your carry-on luggage. Items such as these should never be packed in checked luggage.

* Signed and delivered. Label each piece of luggage, both inside and out, with your name and telephone number, but not your home address. If an address is needed, then put your office address.

With a little TravelSense, a few packing guidelines and some helpful packing tips, traveling light will be an easy plan to follow, ASTA says. ASTA’s consumer website makes packing easy with a customizable packing list based upon a traveler’s destination, accommodations, weather at their destination, tour activities and number of travelers. Travelers can print off a checklist or e-mail it to themselves.

For more information on packing or traveling to the Caribbean for your destination wedding or honeymoon, please visit http://www.MarryCaribbean.com.

CARIBBEAN TOURISM ORGANIZATION LEADERSHIP CONFERENCE

Recently attended the Caribbean Tourism Organization Leadership Conference in Barbados, and was duly impressed with the quality of the speakers and the messages. As usual, most Government functions in the region start with the formality of 'Flag Presentation' (a parade of each country's flag) and the host country would provide some form of entertainment. Well Barbados outdid themselves with the artistry of their military band.

Here it is a Sunday morning when I should be in Church, however I am in a meeting tapping my feet to some of the best music I have heard in a long time. The first speaker was none other than the CEO of British Airways, Mr. Willie Walsh - and he had some sobering thoughts on the the new passenger tax on British consumers and its impact on their travel habits. Excellent speaker and very much at ease in the Caribbean.

In the ongoing education of new markets by CTO, Mr. Pierre Gervois - President of China Elite Focus was next at the podium delivering one of the most riveting and entertaining speech on 'Targeting China's New Millionaires and Upscale Travelers. Mr. Gervois is the foremost expert on this market. A former Chief of Staff to the President of France, he now resides with his family in Shanghai and is also President of the Shanghai Travelers' Club. With 50 million Chinese travelers ready to see the world, he is expecting this number will double by 2010. And it seems they like to indulge in my favorite pastime, shopping. Obviously their travel habits and expenditure is greater than mine.

The quality of the speakers and information throughout the next two days was informative and educational.

The host hotel was the Hilton Barbados, and they did a fabulous job. The food was awesome, and I do believe I ate flying fish every day. This was superbly done. But what makes the hotel top of its game was the personnel. From bellman, to front desk to housekeeping, everything was done with a smile, gracious attitude and prompt delivery. I was very impressed with the staff and did fill out the comment card giving a rating of '10' (the highest.

. The sand on the beach was powdery white, the grounds - absolutely beautiful and I would watch the men rake the sand each morning just as the sun was coming up. Yes, my room faced the ocean.

Overall, the staff of the Caribbean Tourism Organization did an outstanding job in delivering a great conference.

I would also like to thank the members of the Allied Group who again voted for me to represent them on the Board of Directors. If more information is needed about the conference please do not hesitate to contact me: Jacqueline@MarryCaribbean.com

SLIDING NEWSSTAND SALE OF BRIDAL MAGAZINES AND WHAT IT MEANS

This should be a 'must read' for all Caribbean Marketers!!

More Discussions behind Sliding Newsstand Sale of Bridal Magazines
br> Paul Pannone, INVESTIGATIVE REPORTER EWEDNEWS

Ongoing discussions behind lower newsstand sales continue this week, as eWedNews examines the lower effectiveness of advertising in printed publications at a time when a higher number of brides are using them to help plan their wedding.

While the statement appears to be contradictory in nature, recent studies show a higher than expected percentage of brides planning weddings use bridal magazines to guide them. Experts say newsstand sales are the best gauge in effectiveness, due to limited engagement period - approximately 12-18 months. A majority of engaged women reading bridal magazines prefer to buy their bridal magazines at newsstand rather than to subscribe, hence the value and importance of newsstand sales.

Discussions with magazine experts say subscription sales or “distribution” can come from a variety of sources such as publishers clearing house, trade shows, sweepstakes promotion, premium gifts incentives, bridal shows, etc., and do not provide a true read for effectiveness. Some claim the added distribution is to bolster circulation numbers as a way to dupe advertisers into paying more for advertising. Arguments against such actions say that by the time the bridal magazine subscription reaches her, she may be months into wedding planning.

Also, subscription sales, while good for some magazines is usually acquired at a financial loss. Postage, lower cost acquisition impact the bottom line negatively, as the renewal rate for bridal magazine subscriptions is almost nil; once the woman gets married, her life has changed and no longer has a need for bridal publications. According to experts, advertisers are then paying for publications that no longer appeals to their primary marketing target; Engaged Women.

Audit Bureau Circulation (ABC) is the best barometer of a bridal magazine circulation. MRA (Media mark Research) focuses on the upscale market. LNA focuses on ad lineage (how many advertising pages in each magazine) usually an aggregate number, as sometimes publishers build into the ad lineage questionable inserts.

Discussion among Wedding Industry Survey Network Advisory Board members said bridal publications that are “sold and bought” are more prone to be read and used, rather than those given away as promotional materials. Discussions conclude bridal publications still hold a place for appropriate wedding categories that require initial purchases soon after the engagement, including bridal gowns and bridesmaid dresses. No one agreed that a year after the engagement either the bride or the groom would purchase a bridal magazine to seek out the latest men's formal wear fashion. This usually takes place 6-8 weeks before the wedding.

The discussion behind printed bridal publications continues. Please register and post your comments or send them to Paul@eWedNews.com or call 631-756-7981 to tell us what you think.

"For the marketers of destination weddings, honeymoons or those who plan to engage couples planning to marry in the Caribbean, it is imperative to understand the nuances and changes in the buying of bridal media".Jacqueline Johnson, CTC

WEDDING INDUSTRY SURVEY NETWORK

Press Release: Jacqueline Johnson Named to Wedding Industry Survey Network Advisory Board

July 26th, 2010

FOR IMMEDIATE RELEASE: Jacqueline Johnson Named to Wedding Industry Survey Network Advisory Board

New York – Tucson: July 26, 2010 – In their ongoing efforts to fill the need for timely and accurate information in the wedding business, the Wedding Industry Survey Network (WISN) names Jacqueline Johnson to its advisory board.

Johnson is a renowned wedding industry personality with experience working with Conde’ Nast, Bridal Guide Magazine, Advertising Director at Travel Agent Magazine and International Travel Director at New York magazine.

Currently she is the President/CEO of JACQUELINE JOHNSON & ASSOC. INC. a Media Company that provides comprehensive Bridal & Honeymoon guidance through interactive-target marketing utilizing the following vehicles/websites:

http://www.GlobalWeddingResoure.com

http://www.MarryCaribbean.com,br>
http://www.CaribbeanWeddingAssociation.com

http://www.BlogTheWeddingGuru.blogspot.com

For her involvement in the industry, she has been acknowledged by various countries/organizations:

1. NOAH Award for distinguished service in the travel industry from the Academy of Tourism Organization. An award that honors role models and mentors in each of the travel disciplines within the expanding field of MACROTOURISM.

2. Caribbean Tourism Organization (CTO) New Directions Committee in recognition and appreciation of efforts in conceptualizing and staging successful and innovative marketing initiatives in support of the development of Caribbean tourism.

3. Outstanding Service Award – CTO – in recognition of dedicated service and leadership/professional excellence in the development of the tourism product.

4. CTO Foundation Chairman’s Award – Deep appreciation for contribution to developing future Caribbean Tourism leaders as Chairman of the Audrey Palmer Hawks Memorial Scholarship Fund.

5. CTO Award of Excellence – Tireless dedication and exceptional support in promotion of Romance Market in the Caribbean

6. Brides Magazine Sales Person of the Year

7. United States Virgin Islands – Media Travel Partner of the Year

8. Jamaica Tourist Board – the Marcella Martinez Award for excellence in the promotion of Jamaica.

9. Caribbean Tourism Organization – Medal of Excellence as one of the 50th most influential person in the Caribbean.

Ms. Johnson is an active member of several organizations: The Association of Travel Marketing Executives - an Executive Board Member. Caribbean Tourism Organization where she is a member of the Executive Committee. Chairman of the Caribbean Tourism Organization Foundation The organization raises funds to further the education of outstanding young Caribbean citizens who have demonstrated a career commitment to tourism and are in financial need. Chairman – Allied Marketing Committee – Caribbean Tourism Organization. Jacqueline’s travel expertise is often called upon, and is a regular and featured speaker on Luxury Travel, Wedding and Honeymoon markets.

“In joining this fine group we’re going to be bringing together various talent and levels of expertise that will be lead and driven by the data. In these challenging times, it is so important that we’re presented the facts and allow people to derive their own conclusions based on those facts,” said Johnson.

“We are excited to have Jacqueline join us. Her reputation, scope and reach in the wedding travel and honeymoon area was found to be outstanding. Her perception and intuitiveness in the market will be an excellent guide for our group,” said Shane McMurray, creator and head of the Wedding Industry Survey Network.

For more information please contact:

Paul Pannone at 516-312-0090

Paul@ewednews.com

UPCOMING BRIDAL SHOWS

This is a reminder to all Caribbean Governments and hotels of the upcoming Fall bridal shows. These events are put on by the Great Bridal Expo, the leading bridal show company in the United States.

With the recent announcement from the Wedding Report, showing an increase of 21.9% of the average cost of a wedding in the first half of 2010, it is of vital importance that destinations and hotels do participate in the upcoming shows in order to garner awareness for your product while building a revenue base..br>
The Great Bridal Expo was acknowledged by 'Trade Show Week Magazines' as a force to be reckoned with in the promotion and execution of bridal shows. The Caribbean collectively garners the lion's share of the wedding & honeymoon markets, but make no mistake the rest of the world have taken notice and is also aggressively pursuing this category.

For further information on the shows below or to answer any questions you may have, please do not hesitate to contact me at: Jacqueline@MarryCaribbean.com
CITY DAY/DATE DOORS FACILITY los Angeles Sept. 11, 2010 12:00pm Sheraton LA Downtown

Anaheim Sept. 12, 2010 12.00pm Anaheim Convention Center

Wash.D.C. Sept. 18, 2010 11.00am Hilton Alexandria at Mark Center

Boston Sept. 19, 2010 1.00pm Westin Boston Waterfront

Philadelphia Sept. 26, 2010 12.00pm Sheraton Phila. City Center

Dallas Oct. 3, 2010 12:00pm Fairmont Hotel Dallas

Ft. Lauderdale Oct. 9, 2010 12.00pm Marriott Harbor Beach Resort

Tampa Oct. 10, 2010 12.00pm Tampa Convention Center

Miami Oct. 17, 2010 12.00pm Doral Resort Miami

New York Oct. 19, 2010 5.30pm New York Marriott Marquis

Phoenix Oct. 24, 2010 12.00pm Phoenix Convention Center

Atlanta Oct. 31, 2010 12.00pm Grand Hyatt in Buckhead

The photos above were taken by me at the last bridal event in New York. Over five thousand were in attendance.

The new and improved http://www.MarryCaribbean.com is doing very well and as you can see lots of new features including 'google maps for each Caribbean island, passport updates and of course the promotion and acknowledgment of Travel Agents.

ANGUILLA

I am passionate about the business of travel and do enjoy fact finding trips to all destinations I visit.

One such visit recently took me to the beautiful and picturesque Island of Anguilla. You can reach this Island via San Juan or better yet the Ferry from St. Maarten. Nothing like starting out on a boat ride to a romantic destination.

This Island with its spectacular views of the Caribbean at almost every angle, provides the perfect backdrop to a Caribbean destination wedding or honeymoon. The Islanders are proud of their destination, and go out of their way to be hospitable. Sailing is a national sport and it was amazing to see the festivities surrounding a local event of boat racing. Beach parties, cars following the boats around the Island, I am sure lots of betting, and serious celebration at the end of the race.

But I am ahead of myself. Having arrived on the Island, I was whisked off to the fabulous Malliouhana Hotel. There I was welcomed by the Resort Manager, Bart van Deventer. This is somewhat normal in my line of work, but I was amazed to see that this was not a 'special' greeting for me, but one that is extended to all guests. You are truly welcomed, at this property.

MALLIOUHANA HOTEL

The resort was opened in 1984 and since then have garnered a worldwide following and numerous awards. Upon arrival and seeing the layout, vista and hospitality of the staff you can fully understand why they are considered one of the finest resorts in the Caribbean. The hotel is perched on a cliff overlooking the bluest waters of the Caribbean and is situated on 26 acres.

My very large room was elegantly done, and the large terrace overlooked the Caribbean Sea. Upon visiting the rest of the hotel, I realised my room was 'ordinary' compared to the suites and villas. Each one was more beautiful than the other. A perfect place to host a destination wedding, have the honeymoon of your dreams or just a great place for a romantic retreat.

Malliouhana Hotel has a staff ratio of four per room, two per guest. In keeping with the resort's elegantly casual style, no jackets and ties are required in the main restaurant where guests enjoy French cuisine with Caribbean flair. And now the wine cellar!! The 25,000 bottle wine cellar is the largest in the Caribbean and hold the Wine Spectator Grand Award every year since 1999. I also visited the Spa, and again every amenity to soother mind, body and soul.

The planning and execution of weddings at this hotel, is like no other. Every attention to detail is observed, respected and done according to the wishes of the couple. The wedding coordinator is Ms. Chantelle Davis and her contact information is:chantal.davis@malliouhana.com (264-497-6111 xtn.407) And if you think this is out of your reach, try again as, like all Caribbean properties catering to this market, there are many pricing levels.

Next day was a very busy one, and I attended some local events as the guest of the Chief Minister. It was the weekend of the 43rd Anniversary of the Anguilla Revolution and it was celebrated in style. I attended a luncheon of senior citizens (the Chief Minister hosts all senior citizens on the Island at a special luncheon - transportation provided to pick them up and take them back to their respective residences). Island music finished off this fabulous luncheon, and it was a joy to see senior citizens dance to the local beat. It was then off to prepare and attend the Service of Thanksgiving In observance of the Revolution at the St.Mary's Parish Church. This was fully attended and the young minister who spoke was riveting.

A visit to Anguilla should be a 'must' on your travel list. For more information on the beautiful island of Anguilla, visit http://www.MarryCaribbean.com.

News from eWedNews The Source for Wedding Industry News for 06/22/2010

News from eWedNews The Source for Wedding Industry News for 06/22/2010

ASSOCIATION OF TRAVEL MARKETING EXECUTIVES CONFERENCE

Just returned from attending the Association of Travel Marketing Executives Conference in Boston. The speakers at this year's event were phenomenal and the event was totally sold out. I would like to congratulate once again the HalfMoon Hotel in Jamaica, for being this year's winner of the Green Innovation Award. Accepting for HalfMoon was Mr. Whitfield General Manager of this famed five star property.

For information on the conference here is a link from a blogger who did a great job in articulating the highlights:http://www.rockcheetah.com/blog or see below for the highlights of what he wrote.

ATME Chairman Joel Chusid welcomed the audience, set the stage and wasted no time in getting straight into the program.

Forrester Research Vice President Henry Harteveldt provided his typical tsunami of insightful and statistically based observations and predictions:

• Europe will undergo huge social change due to austerity programs – fewer vacations, later retirement

• In the US, 2010 is the first year when Baby Boomers turn 65. A huge demographic shift is coming

• Leisure travelers say value, reliability & past experience are equally important to price

• Era of new frugality is named “neoFrugal chic.” Savings is a point of pride. Every purchase is highly researched. Travel is a reward, not an entitlement. However, seeing upturn in people willing to pay more on products that save them time & hassle

• US audiences reported spending almost as much time online as watching TV in 2009

• Mobile will become the most important gateway for travel marketers in the next 3-4 years. Mobile currently represents 5% of online travel marketing budgets

• More than 9,300 iPhone travel apps. 6% of total iPhone Apps. 1 in 10 iPhone users have downloaded a travel app.

• 72% of leisure travelers engaged in social media – same statistic in US & Europe

• 58% of travelers have Facebook accounts. Fastest growing aspect of Facebook is mobile

• 57% of US leisure travelers use general search engines like google to research travel online. 1 in 5 travelers are “booking baffled” when online

• 32% travelers follow / fan companies to get deals. Interested in a social media strategy? Remember one word – greed. People want deals.

• Splinternet means people will use different technologies & devices to connect, but expect same service & quality standards

• 52% of travelers don’t have a brand in mind when they start to research their vacation. Only 3 in 10 travelers say they’re loyal to a travel company

• Data is Everything

• Brand Marketing is functioning a lot like a Roman Orgy. Disciplines no longer black & white – lots of overlap

Susan Black Black & Wright Group Partner (later affectionately referred to as “The Ubiquitous Susan Black”) was up next to describe “Who is Making Money from Social Media?”:

• 4 in 10 wake up to their social circles to get news and information

• 56% check Facebook or social media sites several times a day

• Social media isn’t about broadcasting – it’s about honesty, responsiveness, conversation & transparancy

• People like doing business with people they know. They LOVE doing business with people they trust

• 4 E’s of social media: Educate, Excite, Engage & Evangelize

• Search engines striving to produce results that are relevant & authentic. Social media provides both

• 81% of marketers have extended reach of e-mail by incorporating social media

• 55,000+ people “Like” Travelocity – providing Facebook fans special offers (example $150 off )

• Expedia has 1/5 Facebook fans of Travelocity – Does not get social media (I would say Expedia’s ownership of social media savvy TripAdvisor helps balance this out)

• 4 in 10 people recommend products on social media sites, 46% recommend on Facebook, 44% on Twitter

• Stacy Small (@EliteTravelGal), Roger Smith Hotel (@RSHotel), Southwest (@SouthwestAir), Sandals (@sandals), Jetsetter (@JetSetter) “get” social media. Gary Leopold, CEO of ISM took the stage to discuss “What’s Next in Digital Advertising”:

• Per Pugh Research, consumers are exposed to 7,000 advertising messages every day (500 per waking hour)

• The future of marketing is NOT all Digital. Integration of paid, owned & earned media is a new challenge for travel marketers

• 5 billion phones compared with only 1 billion computers in the world. We are going mobile

• Do you know who the Mayor of your business is?

• The future of marketing is being generous. Greed is not good in consumers mind anymore

• The future of marketing is telling great stories. Leverage content.

• The Future of marketing is service – Can no longer rely on Operations & HR to provide service

• Have moved from Selling Travel to Selling Experience; from Selling Destinations to Selling Journeys

• My interest is in the future. I’m going to spend the rest of my life there The heavy hitters, with site traffic providing the street cred to back it up, then took the stage to share “5 things we don’t know about them” (Full disclosure – there were a lot more than 5 things people did not know about each)

Rob Torres, Head of Travel, Google:

• Four key internet trends: Mobile, Social, Local & Personal

• New Credo of Google is Mobile First

• 1 out of every 6 minutes spent online is on a social network

• 19% of tweets comment on a brand

• The web is local. 1 in 5 Google desktop searches are related to location

• Hotel Price Ads Beta – Making searching for hotels much easier – can enter dates & availability, link to book. Available to 10% of users. Prices do not impact PageRank

• Expedia.co.uk integrating maps & Google Street View

• Google Sitelinks – Provides sub-categories for direct linking into most relevant aspect of Ads

• Google Search Funnels – looks at keywords & where customer visited upstream BEFORE visiting site

• On average, over 20 sites are visited before people book their travel (Note: official Google stat specifies that this takes place across 9 isolated sessions.)

• Google Goggles – Mobile application turns a picture into a query – Returns information about product & translates

• Innovate – Test – Measure

Krista Pappas – Global Head of Business Development, Bing:

• Interesting Microsoft considers “Scale” 100 Million users – Facebook got there in 9 months. iPod 3 years

• 25% of cliack are “back”; 42% need refinement, 50% of time spent on long queries – Bing attacking these issues

• Visual search plays a big part of the future. Very important for destinations & hotels

• Bing has a million Facebook followers

• Bing connecting through social media – used Ryan Seacrest example – 1 tweet = 40,000 site visitors

• Know people searching for travel are starting with maps, but still learning about commercial intent

Christine Petersen – CMO, TripAdvisor:

• TripAdvisor is largest travel site in the world; Bigger than parent Expedia. Also it is larger than Travelocity, Orbitz & Priceline Combined

• New Facebook Trip Friends App: Wisdom of crowds is great, but wisdom of friends is better

• Facebook is the social graph

• TripAdvisor is most popular travel App on iPhoneTrip. Mobile site gets 1 million visits per month

• Offering free business listings to hotels threatened by Gulf oil spill

• In Fall, TripAdvisor will be testing integrated content project with major European hotel chain to monitor reviews

• TripAdvisor Office has a Kegerator (with its own Facebook page)

The closing session, moderated by John Peters VP, Tripology/Rand McNally with the topic of Social Media – Who’s Doing it Right?

Roseanne Landay Director, Strategy & Business Development, Pleasant Holidays:

• Pleasant Holidays claims highest ROI in social media – Roseanne is only one in company working on social media, with no other dollars invested

• Using Social Media for Speed – last minute travel deals achieved over $500 Thousand in sales over six months

• Social Media Best Practices: Listen, Engage, Monitor, Nurture, Share, Measure

• Social media also helps Pleasant Holidays maintain contact with customer, keep them from leaving to other competitors or booking channels

Meredith Hanrahan CMO, Cheapflights US:

• Cheapflights launching Zugu, a new meta-search experience

• Cheapflights for baragin hunters; launching new brand Zugu for need driven buyers

• Ran “What the Hell is Zugu?” contest. Prize is a Round the World Trip. Drove visitors to site from Twitter & Facebook with clues in search

• Zugu UK social media program led to 20% increase in followers, 50 million PR impressions

Michael Dalesandro CEO, WhereIveBeen:

• Where I’ve Been has 9.5MM members, social media site for travel

• $15,000 total marketing spend has yielded 9.5 Million visitors

• Focus on 3 things, open, social, relevant

• Twitter campaign recap: 18 tweets drove more than 600K followers

Rick Seaney CEO, FareCompare:

• Time, Money, Site Links & Speed – Requirements uccess for all online travel media cos

• Best part of social media is marketers can use it to package different aspects to make interesting

• New Google Timeliness feature makes continuous messaging a necessity – otherwise you disappear.

• FareCompare has 180 twitter accounts

• Best day of week and time to search airfares is Tuesdays at 3:00pm

• Best day of the week to fly is Wednesday

• FareCompare has “elves” who respond to questions he doesn’t have time to answer

• Favorite airlines in social media are @southwestair & @jetblue. If you have an issue & tweet, you will probably get an answer

Gary Leopold later commented that “A good marketing & media plan is like a well made stew.”

Overall it was a great learning experience coupled with the ability to network at the highest levels of business. But most important, these findings provide travel marketers across the board with updated information to help them in their marketing initiatives/planning. This also applies to those marketers who are looking at the changes in the wedding & honeymoon markets, and the importance of Social Networking.

JAMAICA: "OUT OF MANY ONE PEOPLE"

Jamaica, the land of wood and water is the third largest island in the Caribbean. With a strong global presence and a colorful history, settled first by the Arawak Indians, Caribs then 'discovered by Columbus in 1494', then taken over by the English in 1655 which contributed to the 'breakaway' of a group of its citizens who refused to be enslaved by the British. This 'breakaway group' known as the Jamaican Maroons fought with the British to relinquish their hold on the island. Of course the British stayed until Independence in 1962.

The above is a quick review of the history of Jamaica as I remember it. How it translates and why I write today is based on the media obsession with the events that are now playing out in Kingston, the Capital and business area of Jamaica.

Yes, negative news make good copy and good ratings. However, one must put things in perspective. What is happening is the pursuit of one man to bring him to face the American justice system for possible illegal activities. Bear in mind, that the niche market that this gentleman controls is fueled by demand from select consumers in the American Market. The revenue that has been derived from his operation, has also gone into reinforcing a neighborhood of questionable activities, thereby creating 'loyalties'. I do believe that without a strong consumer demand, certain illegal activities would certainly disappear.

By and far the citizens of this country are law abiding and like anywhere else in the world want peace and prosperity. The constant barrage of media cannot and does not differentiate a military operation in a select town within a country, and in effect tarnish the entire country with the events of what is taking place in a small area.

The resort areas and other parts of the Island, are totally unaffected by what is happening in one small area. Yes, there is an advisory: but like anything else common sense and understanding of advisories should be taken into account especially for those who write and claim to understand the travel industry.

I am deeply saddened by the loss of life, the negativity, the unfair reporting, the misunderstanding of a country by those who should know better, and the seemingly low profile of any Public Relations effort.

These are my thoughts and I am sure there are those who do have a different version of things. Yes, there is politics involved, but in every country and all manner of events, politics always take center stage. See the events of the major oil disaster in the United States that will certainly create havoc with the environment, the industries that depend on the ocean for a living, death of wildlife, etc.

Jamaica, with is lush vegetation, diverse topography, great beaches, hotels/resorts to suit every budget, waterfalls, great coffee, music, food, pulsating music offers the traveler a range of activities: if you are looking for relaxation - golf, weddings, honeymoons, family vacations, romantic jaunts: whatever your desire (legal) this is a great Caribbean destination to visit.

Caribbean Weddings & Honeymoons

The beauty of the Caribbean with all its offerings is the perfect environment to have your Caribbean destination wedding or celebrate your Caribbean Honeymoon.

The options are many as each of the 33 member countries that make up the Caribbean, offer something for everyone. Whether it is tying the knot on a cruise ship or a land based affair, you will certainly have memories to last a lifetime, in an environment that truly cannot be duplicated.

You can be as lavish as you would like your event to be or as simple as your budget dictates. Whatever your wish, it can be accomplished. Your choices of location and hotels are as varied as one can imagine.

Of course you can also visit http://www.MarryCaribbean.com to enter for a Free New York Wedding and a Caribbean Honeymoon. The honeymoon sponsored by the United States Virgin Islands, the wedding gown is compliments of the Bahamas, Procreation trip given by Starwoods, bridal cake by the British Virgin Islands, tuxedo by 1800.MyTuxes (MarryCaribbean.com)and other gifts that will be posted shortly. Also for further information visit http://www.MarryCaribbean.com

Do It Caribbean Wedding Celebration

In celebration of Caribbean Week, MarryCaribbean.com and the Caribbean Tourism Organization will select a lucky couple to get married at Lincoln Center and enjoy a fabulous Caribbean honeymoon in the United States Virgin Islands: FOR FREE

WHERE: Lincoln Center - Manhattan, New York

WHEN: Saturday June 12, 2010

TIME: Approximately 3:00pm

PRIZES:

Wedding Gown & Groom’s Tuxedo

His & Hers Wedding Band

Honeymoon in the United States Virgin Islands

Wedding Cake by the British Virgin Islands

Island Gifts and more

TO ENTER:

Write an essay, 300 words or less about your engagement – the place, the proposal, the ring, your reaction and more – and how a Caribbean honeymoon would be the icing on the cake. Submit your entry online at www.MarryCaribbean.com between March 20, 2010 and April 30, 2010 or by email: Jacqueline@MarryCaribbean.com

DoItCaribbean

WEDDING CELEBRATION

http://www.MarryCaribbean.com & Caribbean Tourism Organization Contest Official Rules

For more information please visit http://www.MarryCaribbean.com

BRIDES SEEK VALUE, PERSONAL CHEMISTRY FROM WEDDING PLANNERS

Received this article from Jeff Kear, Co-owner of MyWeddingWorkbook.com.

I am a big supporter of all things bridal, especially when there is information that can help you with your daily decisions. In addition to bringing you up to date bridal market information, I do provide a forum that will enable you to know the people in the industry and perhaps build alliances. If you find this information helpful, please do not hesitate to visit his site, and of course your comments are welcome.

Destination weddings & honeymoons, continue to deliver a recession proof, year round business. For the Caribbean, this is an important market segment that brings much needed revenue to the destination.

"Brides seek value, personal chemistry from wedding planners

Today's brides are more inclined to hire wedding planners who are value-driven, more willing to collaborate and who provide day-of-wedding packages, according to a survey conducted by My Wedding Workbook Pro - http://www.myweddingworkbookpro.com/ - the wedding planning software for bridal consultants.

When brides were asked about the top factors they would consider when hiring a wedding planner, 71.9% named cost as the leading factor. In addition, of the respondents who did not hire a consultant, 74.7% stated that they decided against hiring a planner because it was simply "too expensive."

"Most newly engaged brides assume that hiring a wedding planner will dramatically drive up the price of their wedding," said Jeff Kear, co-owner of My Wedding Workbook Pro and My Wedding Workbook - http://www.myweddingworkbook.com/ - the online wedding planner software for brides. "But consultants can actually reduce vendor costs in lots of ways and make sure couples get what they pay for. So consultants who can demonstrate the value they deliver - especially during a recession - can really put themselves at an advantage."

The current recession also has influenced what types of services brides want from consultants, with more than 90% of brides responding that they would only consider hiring a planner for day-of-wedding services. Another big expectation that brides have of planners is the ability to negotiate very favorable rates with vendors, with 55.6% of respondents listing this as a critical attribute.

Once you get beyond concerns of cost, what brides really want from their wedding planner is great personal chemistry and a collaborative relationship. Indeed, 56.9% of brides listed this as a top factor in choosing a consultant, and another 32.3% want a partner who can help relieve the stress of managing every detail.

"What we discovered is that a bride doesn't necessarily want someone who just comes in and takes over," said Kear. "She wants a partner who will listen to her, work with her and share her vision. She wants someone who will give her great advice and who will assume the responsibilities that she doesn't have the time or desire to shoulder. Any consultant who brings this kind of flexibility and sensitivity to the table is positioned for success."

However, there are still many brides who, regardless of the cost of hiring a planner, would prefer planning their wedding themselves. Of the brides surveyed, 44% listed themselves as being a "do-it-yourself type person," 33.1% did not anticipate needing much help and 25.2% said they were not comfortable handing over wedding planning responsibilities.

"When you get right down to it, hiring a wedding consultant is a very personal decision. Some brides have looked forward to planning their wedding for so long that for them it would be unconscionable to ask someone else to do it," said Kear. "Others place their main priority on getting married but would rather leave all the details up to someone else. And then there's a ton of brides who are somewhere in between. The wedding consultants who can serve all those in-betweeners are the ones who will have very busy practices."

For additional interesting data on brides’ attitudes and opinions, visit our blog at http://www.myweddingworkbookpro.com/blog/index.cfm.

--------------------------------------- About My Wedding Workbook http://www.myweddingworkbook.com/

My Wedding Workbook is comprehensive wedding software for do-it-yourself brides who want to stay organized throughout the entire wedding planning process. My Wedding Workbook’s user-friendly design is straightforward, simple to navigate and allows you to easily print information from any page. Its plethora of integrated tools allows for easy planning of every event from the engagement party to they honeymoon. A great alternative to the messy paper planner, My Wedding Workbook is web-based, secure and accessible from anywhere there’s an Internet connection.

About My Wedding Workbook Pro http://www.myweddingworkbookpro.com/

My Wedding Workbook Pro is the premier professional wedding planner software for consultants. It’s the “smart” way to manage your business with integrated tools to organize each client’s event details and the ability to collaborate with clients by providing them with access to designated areas of the software. My Wedding Workbook Pro is built to expand and change with your business and, best of all, its comprehensive Web-based software enables professionals to easily manage your business from anywhere you can access the Internet."

For more information on the Caribbean, visit http://www.MarryCaribbean.com

Choosing a Destination for your Caribbean Honeymoon or Wedding

I am always intrigued why publications/media outlets continue to vote for the top ten or the top twenty hotels or destinations. Yes, it was to peak the interest of the consumer that they may buy the product. After all, what better way to find out if you are part of the popular group than being associated with the 'in' or the top 'whatever product' that is now being promoted. But is it fair to the destinations/hotels that did not get picked.

I believe that the media outlet that focuses on this narrow aspect of the market do have the responsibility to inform its readers of all the options, and what each one offers.

The Caribbean with over 33 Islands, each offers something unique. Aruba with its Dutch heritage, (great cheese)food, warm friendly people: Bahamas with over 800 islands and a great place to get married or honeymoon, British Virgin Islands, some of the most romantic spots on God's earth, crystal clear blue waters like sailing on a mirror: Jamaica: mountains, waterfall, food, music and great beaches: United States Virgin Islands: three Islands to choose from (St. Croix, St. John & St. Thomas)a shopping mecca, some of the best beaches this side of the universe, great hotels and no passport requirement: Cayman:The serenity of this island promotes romance; Puerto Rico: (Spanish heritage) fabulous restaurants, good golf, vibrant nightlife, again no passport required; St. Kitts: great people, serenity, romance, food, relaxation, all this comes to mind when I think of St. Kitts; St. Lucia; an extraordinary destination. Love the people, the food, the vegetation a nature lover's fantasy. Of course I could go on and on.

Where can you learn about all the islands that you can make the right decision for your Caribbean wedding or honeymoon? In addition to visiting the respective websites (http://www.MarryCaribbean.com)or Government offices, you can also visit bridal shows where the different countries and hotels offer a glimpse of their product.

One such show coming up that should give you an overview of what you should expect on this 'special' trip is http://www.Destinationweddingsexpo.com. This bridal Show will take place on Sunday March 21, 2010 at the Sheraton La Guardia, New York.

Of course, since this is the season, you will find numerous bridal shows around the country. Weddings & Honeymoons generate millions of dollars to the economy of the destinations/hotels that remind engaged couples that they do exist. The Caribbean, with close proximity to the United States offers the best in wedding planning and execution in an environment that is simply breathtaking. For your honeymoon needs you have over 33 gorgeous islands to choose from. Work with your Travel Agent to find the match that best mirror your lifestyle.

SCRUB ISLAND RESORT - THE NEW PRIVATE ISLAND RESORT IN THE BRITISH VIRGIN ISLANDS

Today is the official opening day of the very new and fabulous resort - Scrub Island Resort - located on a private island paradise called Scrub Island, in the beautiful British Virgin Islands.

With close proximity to the United States, traveling to the British Virgin Islands is a breeze. Lots of connecting flights. Personally I like to fly into the United States Virgin Islands and then get the ferry to Tortola (British Virgin Islands). You sail some of the most gorgeous waters of the Caribbean, and it is one of the most relaxing way to travel, and I might add a great way to start a honeymoon or get a jump on romance.

Scrub Island is a private island in the British Virgin Islands. Scrub Island Resort is positioned to take in all the surrounding breathtaking views. This new Resort is a combination of Suites, Villas, Marina & Spa: offering all the amenities that will enrich your travel experience.

Features of this new resort include a lagoon pool with cascading waterfall as well as a regular pool surrounded by the latest in comfortable chairs and umbrellas. The Caribbean is widely known for its fabulous beaches, and the British Virgin Islands excel in this arena. Hence Scrub Island is surrounded by some of the most gorgeous waters and white sand beaches. Of course, you will also benefit from the attractively laid out beach chairs and umbrellas.

With its own marina, offering 53 deep water berths for long term or transient docking, transportation to and from Scrub Island Resort is done in style. You will be accommodated on a luxurious boat - Scrub Island Yacht - all to make your stay a memorable one.

When it comes to cuisine, everything awaits your palate. And to make sure you keep the same fabulous body you arrived with, the luxurious spa as well as in-room massage treatment is just a phone call away. Of course for the more active traveler a state-of-the-art health club with all the latest equipment.

With the beauty and amenities of this resort, it is absolutely a perfect environment to host a destination wedding. My conversation with Mr. Scott Ward did confirm that he has already booked weddings for as early as April. Weddings and honeymoons will be an integral part of the consumer mix of this hotel in paradise.

To book your weddings or honeymoon you can call Mr. Scott Ward: Email:sward@mainsailhotels.com or Phone:1 813 254 3110 xtn 102 or of course through the traditional route of the Reservation Department 1 877 -890 7444. I always like the personal touch.

DESTINATION WEDDINGS EXPO

The engagement season is well underway and so are the proliferation of bridal shows. My own experience is that the shows are attracting a great many brides and so this is just another avenue for Destinations, Hotels, and Service Providers to reach this 'must buy' market.

I am always in awe of entrepreneurs who give their all to the industry. One such entrepreneur is Lisa Jones-Smith who began her career at Libgo Travel. Her tenure with this well know retail travel company lasted 18 years, and she held many positions within the company finally receiving the much coveted Presidents Award for top sales growth consecutively.

Lisa is the Founder and Executive Director of Worldwide Group Travel LLC, a successful online travel business. Worldwide Group Travel LLC specializes in all aspects of group travel and destination wedding planning. Under Lisa's leadership, her company has expanded to include all countries of the Caribbean offering a diversity of products, from honeymoon to premium travel specials.

To add to the continued growth of her company, a natural extension was the development of bridal shows; hence the new division - Destination Weddings Expo. The first Destination Weddings Expo was held on March 29, 2009 in New York, followed by Philadelphia and Baltimore in October. These shows attracted major brands such as Sandals, Palace Resorts, Palladium Resorts, American Airlines and Air Jamaica. Sponsoring this event was none other than the Jamaica Tourist Board.

The new season starts off on March 21, 2010 at the Sheraton LaGuardia East in New York and will be followed by Philadelphia and Baltimore in Fall. To learn more about Destination Weddings Expo please visit http://www.destinationweddingsexpo.com. The Worldwide Group Travel team comprises of a number of agents who are committed to excellence.

I strongly feel that this is part of my responsibility as one who provides Wedding Market Solutions to inform and educate as to the options and products available in the wedding & honeymoon industry. The Caribbean Wedding & Honeymoon Industry should have a strong presence at these shows to further garner a greater share of this lucrative business.

The Tragedy of Haiti and the Misguided

It is with a sad heart that I watch the destruction of Haiti and its people on the nightly news. It is also a proud moment in the history of humanity to see the outpouring of resources of all kind to this tragedy. We the people of the Caribbean, thank our brothers and sisters around the world for their continued generosity.

The Caribbean is the oasis of the Western Hemisphere and every member country of this region offers the best in relaxation, history, climate, food, music romance, beaches and whatever else the mind can conceive of, legitimately of course.

Hence, it is disheartening to see the position that some people take with regards to Royal Caribbean cruise line keeping this interesting destination on its itinerary. HAITI NEEDS THE BUSINESS..THE RESIDENTS OF LABADEE NEEDS THE BUSINESS. Whether they are bringing in supplies or just vacationing passengers, this act will guarantee that residents can keep their jobs, and a bad situation will not become worse for those in other towns/area of Haiti. The same goes for the Dominican Republic which shares land space with Haiti. They need visitors to keep the economy going.

Yes, it is quite thoughtful to think of vacationers enjoying the beauty of the destination while such suffering is going on. However, one must look at the bigger picture and know that without tourism bringing in much needed foreign exchange, things could get worse for everyone..not just in Port-au-Prince.

I encourage everyone to consider the Caribbean for your vacation, destination wedding or honeymoon. From St.Kitts to the United States Vrigin Islands, Jamaica, Cayman or the British Virgin Islands you will find the best of everything to make your trip one to remember.

At this time everyone is quite familiar with all the numbers and places to contact for contribution to this disaster. However, if in doubt you can contact the Caribbean Tourism Organization.

http://www.MarryCaribbean.com

http://www.CaribbeanWeddingAssociation.com

http://www.GlobalWeddingResource.com

Wedding & Engagement Season

The wedding and engagement season is in full gear with the proliferation of bridal shows across the United States and Canada.

As the Pres/CEO of Jacqueline Johnson & Associates, Inc. which owns http://www.MarryCaribbean.com, http://www.CaribbeanWeddingAssociation.com & http://www.GlobalWeddingResource.com I do frequent the bridal shows to get an overview of the state of the industry. I am also a featured speaker on the circuit. In addition I have the added and delightful responsibility as Wedding & Honeymoon Correspondent for the Questex Publishing Company.

It was a delightful afternoon on January 18th in the ballroom at the New York Marriott Marquis Hotel where I attended the latest bridal show put on by the Great Bridal Expo. I went in a bit early to see the number of vendors and to discuss opportunities or alliances for MarryCaribbean.com. I was amazed at the space and quality of the vendors.

More important and surprising was the 'crush' of engaged couples lining up for registration into the event. I expected to see these numbers in secondary markets where a bridal show is the 'event' of the season. Not in New York. Final tally of attendees for the evening was approximately 5,000. The ballroom was packed. Seating was available upstairs, which became standing room only. They crowded the aisles, they crowded the vendors and was intent on getting all the necessary information to make the decision of a lifetime.

I chatted with as many couples as I could(quite a few men were there also) trying to find out at what stage they were in the planning, their proposed budgets, choice of location for wedding or honeymoon. Responses were diverse as one would expect, but for travel the selection of hotel or destination was difficult as the array of offerings were numerous and confusing. Regarding expenditure, the parents or families were contributing and they wanted the biggest and best.

The Great Bridal Expo created a very entertaining show. The featured sponsors were prominently displayed on the stage (of course some sponsors did not make use of this opportunity in the best way) their ads or limited message constantly on a revolving schedule. The show started with a group of dancers showing the latest and best moves to the wedding party. This got everyone seated and in a cheering mood. This was followed by a fashion show showing the latest bridal and bridal party wear from some of the hottest designers.

The attendance by the Caribbean was extremely limited, and the irony was that, everyone I spoke to at this event planned to honeymoon in the Caribbean. A few of them were considering a destination wedding. The only destination in attendance was Barbados. For the hotels, it was Sandals and Starwoods.

Participation at these events should be a must, for anyone with an interest in getting a share of the wedding & honeymoon markets. It is all about getting your product and message to the right audience at the right time. The Caribbean Wedding Industry should be the dominant player at events such as this.

THE PROBLEM WITH THE CARIBBEAN

The devastation in Haiti has one glued not only to the television, but the monitoring of all social networks. As Hillary Clinton said on the 'news beat' this morning "the devastation is of biblical proportions".

I pray for the people of this region, I pray for the dead, but most of all I pray for the living, as they are the ones that will be facing the many tomorrows. My appreciation goes out to the many relief workers, the countries that are sending in much needed aid, the airlines and cruise lines plying the Caribbean route, and all those who are working or contributing to this great relief effort.

I am from the Caribbean: I watch out for the people of the region: I watch out for the business of the Caribbean: I lend my expertise and help wherever I can or whenever I am needed:In most cases I do not wait to be asked: These are my people: These are my families: I am committed to helping.

I would kindly ask all Governments presently running television commercials promoting the enjoyment of travel to the region, to graciously instruct your marketing agents in the North American Market to immediately suspend all advertising television commercials. If you do not have a clause in your contract to suspend advertising immediately without penalty, you should take your 'Strategic Marketing Thinker' to task.

This shows respect for your brother/sister country, and from a financial position it is a waste of your marketing dollars to have your commercials blaring during any catastrophe.

The majority of the Caribbean is very well schooled in the art of crisis management and disaster preparedness, perhaps, just perhaps you could also have a standard message developed by your STM (Strategic Marketing Thinker)that could take the place of the lovely message of fun and frolic in the beauty of what is considered the 'Oasis the Western Hemisphere', the Caribbean of course.

Again I pray for relief for the people of Haiti and know that the world is watching and with God's Blessings tomorrow will be a better day.

"The worries which we meet each day, May lie as stumbling blocks across our way Or we may make them stepping stones to be of Grace, O Lord to Thee. Anna E. Hamilton

The Business of Weddings In the Caribbean

Wishing everyone a Happy, Healthy and Prosperous New Year. The Wedding & Honeymoon season is in full gear and my wish is that the Caribbean will garner a larger share of this market. This means, understanding the changing habits of the American consumer, the selection of media, social networks and the education and importance of Travel Agents. The marketplace is overcrowded with the competitive free offerings from hotels. Each one seems to want to out do the other in this department.,

The end result, consumer confusion.

The most frequent requests I receive on the MarryCaribbean.com website is, 'Can you help me decipher and navigate the world of 'Free'. My mantra and advice is the same as ever...this is a lifestage event, you are looking for memories to last a lifetime, and you are certainly not going to find it sharing a hall with 4 or 5 other couples while waiting for your turn at the buffet counter. Work with a qualified Travel Agent or on Island Service Provider who are certified and skilled at the business of planning this major event..your Destination Wedding.

According to the recent findings of the Wedding Report, the average cost of a wedding jumped 34% from $16,546. in Q2 2009 to $22,121 in Q3, 2009. What it tells me is that while budgets are somewhat squeezed, the couple planning to say "I Do" still want to make it a memorable event.

This weekend and into the early part of next week, the Caribbean Hotel and Tourism Association will be meeting in Puerto Rico to provide its members with a place and opportunity to work with wholesalers/travel agents in the sale and promotion of their offerings. (I hope CHTA does agree me with me that this their objective). Following this crowd of clients you will find all forms of media vying for attention and of course each one brings a Number One status for presentation to the clients in attendance.

The old adage remains true, "Not everything that glitters is gold". Verify, verify, verify. Know the people you are working or planning to work with, make sure they are reputable. This business sometimes brings out the charlatans.

Destination Wedding and Honeymoon is still a year round market with the Caribbean collectively as the number #1 region. And remember advertising is most effective when it reaches a consumer when she is 'ready to buy'. Simply put, getting the right message to the right person at the right time.

Once a couple gets engaged, they are engaged in consumption. Have a question, do not hesitate to contact me on http://www.MarryCaribbean.com - The Wedding Guru.