JAMAICA: "OUT OF MANY ONE PEOPLE"

Jamaica, the land of wood and water is the third largest island in the Caribbean. With a strong global presence and a colorful history, settled first by the Arawak Indians, Caribs then 'discovered by Columbus in 1494', then taken over by the English in 1655 which contributed to the 'breakaway' of a group of its citizens who refused to be enslaved by the British. This 'breakaway group' known as the Jamaican Maroons fought with the British to relinquish their hold on the island. Of course the British stayed until Independence in 1962.

The above is a quick review of the history of Jamaica as I remember it. How it translates and why I write today is based on the media obsession with the events that are now playing out in Kingston, the Capital and business area of Jamaica.

Yes, negative news make good copy and good ratings. However, one must put things in perspective. What is happening is the pursuit of one man to bring him to face the American justice system for possible illegal activities. Bear in mind, that the niche market that this gentleman controls is fueled by demand from select consumers in the American Market. The revenue that has been derived from his operation, has also gone into reinforcing a neighborhood of questionable activities, thereby creating 'loyalties'. I do believe that without a strong consumer demand, certain illegal activities would certainly disappear.

By and far the citizens of this country are law abiding and like anywhere else in the world want peace and prosperity. The constant barrage of media cannot and does not differentiate a military operation in a select town within a country, and in effect tarnish the entire country with the events of what is taking place in a small area.

The resort areas and other parts of the Island, are totally unaffected by what is happening in one small area. Yes, there is an advisory: but like anything else common sense and understanding of advisories should be taken into account especially for those who write and claim to understand the travel industry.

I am deeply saddened by the loss of life, the negativity, the unfair reporting, the misunderstanding of a country by those who should know better, and the seemingly low profile of any Public Relations effort.

These are my thoughts and I am sure there are those who do have a different version of things. Yes, there is politics involved, but in every country and all manner of events, politics always take center stage. See the events of the major oil disaster in the United States that will certainly create havoc with the environment, the industries that depend on the ocean for a living, death of wildlife, etc.

Jamaica, with is lush vegetation, diverse topography, great beaches, hotels/resorts to suit every budget, waterfalls, great coffee, music, food, pulsating music offers the traveler a range of activities: if you are looking for relaxation - golf, weddings, honeymoons, family vacations, romantic jaunts: whatever your desire (legal) this is a great Caribbean destination to visit.