The holiday season is upon us, starting with Thanksgiving and now begins the ritual of couples planning to solidify their relationships.For those of us who focus on this market: Destination Weddings & Honeymoons: we go into high gear with promotions, advice and all manner of information. Destinations and hotels, if serious about this business should now focus on reminding couples, where to stay, what to do and the reason why your destination or hotel should be the preferred location.
From now until the spring this is considered the prime season for engagements. After all families are getting together to celebrate the holidays and the pressure is on for couples to make the 'important' announcement.
Over the last few days I have been monitoring the Social Networks regarding the number of couples announcing their engagements, and I am happy to say that marriage is still in 'vogue'. The http://www.MarryCaribbean.com is also seeing a surge in the number of visitors to the site. A happy time indeed!.
What is changing is the number of couples opting for non traditional locations, so if Caribbean countries want to remain competitive in this arena they do need to have a marketing strategy in place. According to the Wedding Report over 80% will go on a honeymoon. 39% will stay at a Resort and Destinations please do note that a whopping 15% will take a cruise. For more information on the business of weddings you can either contact the Wedding Report for more information or just email me: Jacqueline@Marrycaribbean.com.
I will be heading to Las Vegas in a couple of days to speak on the business of weddings at the upcoming Luxury Travel Show and of course at this event will delve into all the nuances of the bridal market. I would also like to feature a few promotions on http://www.Marrycaribbean.com so if you have a sweepstakes program you would like to donate, do not hesitate to contact me.
Posts
