The Tragedy of Haiti and the Misguided

It is with a sad heart that I watch the destruction of Haiti and its people on the nightly news. It is also a proud moment in the history of humanity to see the outpouring of resources of all kind to this tragedy. We the people of the Caribbean, thank our brothers and sisters around the world for their continued generosity.

The Caribbean is the oasis of the Western Hemisphere and every member country of this region offers the best in relaxation, history, climate, food, music romance, beaches and whatever else the mind can conceive of, legitimately of course.

Hence, it is disheartening to see the position that some people take with regards to Royal Caribbean cruise line keeping this interesting destination on its itinerary. HAITI NEEDS THE BUSINESS..THE RESIDENTS OF LABADEE NEEDS THE BUSINESS. Whether they are bringing in supplies or just vacationing passengers, this act will guarantee that residents can keep their jobs, and a bad situation will not become worse for those in other towns/area of Haiti. The same goes for the Dominican Republic which shares land space with Haiti. They need visitors to keep the economy going.

Yes, it is quite thoughtful to think of vacationers enjoying the beauty of the destination while such suffering is going on. However, one must look at the bigger picture and know that without tourism bringing in much needed foreign exchange, things could get worse for everyone..not just in Port-au-Prince.

I encourage everyone to consider the Caribbean for your vacation, destination wedding or honeymoon. From St.Kitts to the United States Vrigin Islands, Jamaica, Cayman or the British Virgin Islands you will find the best of everything to make your trip one to remember.

At this time everyone is quite familiar with all the numbers and places to contact for contribution to this disaster. However, if in doubt you can contact the Caribbean Tourism Organization.

http://www.MarryCaribbean.com

http://www.CaribbeanWeddingAssociation.com

http://www.GlobalWeddingResource.com

Wedding & Engagement Season

The wedding and engagement season is in full gear with the proliferation of bridal shows across the United States and Canada.

As the Pres/CEO of Jacqueline Johnson & Associates, Inc. which owns http://www.MarryCaribbean.com, http://www.CaribbeanWeddingAssociation.com & http://www.GlobalWeddingResource.com I do frequent the bridal shows to get an overview of the state of the industry. I am also a featured speaker on the circuit. In addition I have the added and delightful responsibility as Wedding & Honeymoon Correspondent for the Questex Publishing Company.

It was a delightful afternoon on January 18th in the ballroom at the New York Marriott Marquis Hotel where I attended the latest bridal show put on by the Great Bridal Expo. I went in a bit early to see the number of vendors and to discuss opportunities or alliances for MarryCaribbean.com. I was amazed at the space and quality of the vendors.

More important and surprising was the 'crush' of engaged couples lining up for registration into the event. I expected to see these numbers in secondary markets where a bridal show is the 'event' of the season. Not in New York. Final tally of attendees for the evening was approximately 5,000. The ballroom was packed. Seating was available upstairs, which became standing room only. They crowded the aisles, they crowded the vendors and was intent on getting all the necessary information to make the decision of a lifetime.

I chatted with as many couples as I could(quite a few men were there also) trying to find out at what stage they were in the planning, their proposed budgets, choice of location for wedding or honeymoon. Responses were diverse as one would expect, but for travel the selection of hotel or destination was difficult as the array of offerings were numerous and confusing. Regarding expenditure, the parents or families were contributing and they wanted the biggest and best.

The Great Bridal Expo created a very entertaining show. The featured sponsors were prominently displayed on the stage (of course some sponsors did not make use of this opportunity in the best way) their ads or limited message constantly on a revolving schedule. The show started with a group of dancers showing the latest and best moves to the wedding party. This got everyone seated and in a cheering mood. This was followed by a fashion show showing the latest bridal and bridal party wear from some of the hottest designers.

The attendance by the Caribbean was extremely limited, and the irony was that, everyone I spoke to at this event planned to honeymoon in the Caribbean. A few of them were considering a destination wedding. The only destination in attendance was Barbados. For the hotels, it was Sandals and Starwoods.

Participation at these events should be a must, for anyone with an interest in getting a share of the wedding & honeymoon markets. It is all about getting your product and message to the right audience at the right time. The Caribbean Wedding Industry should be the dominant player at events such as this.

THE PROBLEM WITH THE CARIBBEAN

The devastation in Haiti has one glued not only to the television, but the monitoring of all social networks. As Hillary Clinton said on the 'news beat' this morning "the devastation is of biblical proportions".

I pray for the people of this region, I pray for the dead, but most of all I pray for the living, as they are the ones that will be facing the many tomorrows. My appreciation goes out to the many relief workers, the countries that are sending in much needed aid, the airlines and cruise lines plying the Caribbean route, and all those who are working or contributing to this great relief effort.

I am from the Caribbean: I watch out for the people of the region: I watch out for the business of the Caribbean: I lend my expertise and help wherever I can or whenever I am needed:In most cases I do not wait to be asked: These are my people: These are my families: I am committed to helping.

I would kindly ask all Governments presently running television commercials promoting the enjoyment of travel to the region, to graciously instruct your marketing agents in the North American Market to immediately suspend all advertising television commercials. If you do not have a clause in your contract to suspend advertising immediately without penalty, you should take your 'Strategic Marketing Thinker' to task.

This shows respect for your brother/sister country, and from a financial position it is a waste of your marketing dollars to have your commercials blaring during any catastrophe.

The majority of the Caribbean is very well schooled in the art of crisis management and disaster preparedness, perhaps, just perhaps you could also have a standard message developed by your STM (Strategic Marketing Thinker)that could take the place of the lovely message of fun and frolic in the beauty of what is considered the 'Oasis the Western Hemisphere', the Caribbean of course.

Again I pray for relief for the people of Haiti and know that the world is watching and with God's Blessings tomorrow will be a better day.

"The worries which we meet each day, May lie as stumbling blocks across our way Or we may make them stepping stones to be of Grace, O Lord to Thee. Anna E. Hamilton

The Business of Weddings In the Caribbean

Wishing everyone a Happy, Healthy and Prosperous New Year. The Wedding & Honeymoon season is in full gear and my wish is that the Caribbean will garner a larger share of this market. This means, understanding the changing habits of the American consumer, the selection of media, social networks and the education and importance of Travel Agents. The marketplace is overcrowded with the competitive free offerings from hotels. Each one seems to want to out do the other in this department.,

The end result, consumer confusion.

The most frequent requests I receive on the MarryCaribbean.com website is, 'Can you help me decipher and navigate the world of 'Free'. My mantra and advice is the same as ever...this is a lifestage event, you are looking for memories to last a lifetime, and you are certainly not going to find it sharing a hall with 4 or 5 other couples while waiting for your turn at the buffet counter. Work with a qualified Travel Agent or on Island Service Provider who are certified and skilled at the business of planning this major event..your Destination Wedding.

According to the recent findings of the Wedding Report, the average cost of a wedding jumped 34% from $16,546. in Q2 2009 to $22,121 in Q3, 2009. What it tells me is that while budgets are somewhat squeezed, the couple planning to say "I Do" still want to make it a memorable event.

This weekend and into the early part of next week, the Caribbean Hotel and Tourism Association will be meeting in Puerto Rico to provide its members with a place and opportunity to work with wholesalers/travel agents in the sale and promotion of their offerings. (I hope CHTA does agree me with me that this their objective). Following this crowd of clients you will find all forms of media vying for attention and of course each one brings a Number One status for presentation to the clients in attendance.

The old adage remains true, "Not everything that glitters is gold". Verify, verify, verify. Know the people you are working or planning to work with, make sure they are reputable. This business sometimes brings out the charlatans.

Destination Wedding and Honeymoon is still a year round market with the Caribbean collectively as the number #1 region. And remember advertising is most effective when it reaches a consumer when she is 'ready to buy'. Simply put, getting the right message to the right person at the right time.

Once a couple gets engaged, they are engaged in consumption. Have a question, do not hesitate to contact me on http://www.MarryCaribbean.com - The Wedding Guru.