A RETORSPECTIVE ON MEDIA AND IMPACT OF THE NEW PARADIGM ON YOUR B USINESS

A lot of attention is being paid to the recent bridal magazine closings, but it is easy to miss the big picture of the new and reordered media paradigm.

First, let's take a big step back and look at the US Post Office. Why the Post Office? Well, fifty years ago there were over 70,000 post offices serving slightly more than half the current US population. Back then, parents, siblings and others waited for their favorite mail to arrive. Today, before children can read or write they are exposed to the internet. As we move forward, Post Offices in the US continue to decline with less than half the amount of outlets serving a larger population.

Fast forward from the 70's through the 90's, the golden age of television and we witness the demise of alternate media vehicles such as once dominant large circulation publications such as Life, Look and Readers Digest (filed for bankruptcy in 2009). By the early 90's, publishing morphed into special interest and other magazines tailored to focused demographics rather than just general interest. Television expanded aggressively from the three major networks to a phalanx of cable channels too numerous to mention in this brief retrospective.

The really big trend with network television is they also could no longer depend on their large audiences and had to be more content driven like print and deal with the realities collectively and individually of smaller more qualified audience to ensure survival and prosperity.

Meanwhile newspapers have become more akin to General Motors, once being the king of the auto business. With over 100 major newspapers going out of business in the last year, survivors have found the changing media landscape pockmarked with challenges.

First, savvy marketers have more options than ever before to match their products with compatible marketing and media. In general, print provides sight: radio delivers sound and television encompasses both. On the other hand, online provides all the above with enhanced ability to be interactive and instantaneous.

I saw the writing on the wall four years ago with the convergence of the internet and on-line medium. I have not looked back since. The formation and promotion of my websites, http://www.MarryCaribbean.com, http://www.GlobalWeddingResource.com and others. We continue to gain new perspectives and an intimate relationship, particularly with engaged couples looking to get married or honeymoon in the Caribbean. Today the online world is taking a more prominent role in the selection, education and decision process of the entire bridal market.

MARRYCARIBBEAN.COM ENHANCES WEB SITE

MarryCaribbean.com Enhances Web Site with Video Components

Stamford, Connecticut, August 26, 2009

MarryCaribbean.com, the premiere web site for all things Caribbean weddings and honeymoons, has made it even easier to select your wedding destination by adding video clips to the web site. Destinations and hotels currently featured include the U.S. Virgin Islands, the British Virgin Islands and Half Moon Resort in Jamaica. Also new in the video library is the “Wedding Guru Speaks,” a 3-part series featuring the latest updates on the island protocols, warm-weather dress styles, expectations, travel documentation, etc.—by a seasoned, Caribbean-born expert.

“Our vision for the site is to create a vehicle to make decision making easier and video is just another tool to help with the process, said Jacqueline Johnson, the creative mind behind MarryCaribbean.com. We share in the excitement of every couple tying the knot and if we can take some of the challenge out of planning a destination wedding then our work is done.”

MarryCaribbean.com recently formed partnerships with on-line booking agent Travelocity and the hotel review site Oyster.com. Visitors can read comprehensive expert hotel reviews, choose that ideal location, and book travel all with the click of a mouse.

If the indulgent Caribbean is where you’ve always wanted to exchange vows and share your first days as husband and wife, visit the internets most complete listing of resources on destination weddings and honeymoons, www.marrycaribbean.com. The site is designed to encourage visitor interaction so share your stories and photos. Follow the Wedding Guru…Twitter: http://twitter.com/MarryCaribbean; Youtube: http://youtube.com/MarryCaribbean; FaceBook: http://www.facebook.com/Jacqueline.MarryCaribbean; Blog: http://www.BlogTheWeddingGuru.blogspot.com; Linkedin: http://www.Linkedin.com/MarryCaribbean

THE WEDDING GURU

The expertise of the Wedding Guru in the Caribbean wedding and honeymoon market is unrivaled. A product of the Caribbean, the Guru spent more than 20 years with the top Bridal Magazines. Promoting weddings, honeymoons and the romantic Caribbean is more than a business—it’s a passion!

SURVIVING THE AMERICAN DREAM

Today I digress from the usual update to provide a synopsis of Surviving the American Dream or basically surviving in this great land.

I guess the trials of living and working in a competitive environment evens the playing field with stories from each and everyone of us. The good, the bad and the terrible, we each have our own stories. But this is not about that. This is about the deliberate workings of the insecure, the racist, the intellectually challenged, the shakedown artist and so forth. You would be amazed at the lengths some individuals will go to create havoc in someone's life.

The Publishing Industry which offers some of the best education and opportunities for financial gain and exposure, is one of the most 'closed' industries you could ever find. This is an industry that has limited opportunities for minorities (and I mean blacks). It is a rarity when you find a decision maker who is black. I remember always scanning the 'trades' to see if they would include a black face in any of the party photos or company photos. Yes, there is racism everywhere, but no more so than in this industry. I am not talking about years ago, this is about now. Check the roster of any magazines and see how many blacks they employ. Look at sales opportunities and if you can find 10 black sales professionals in decision making positions within mainstream magazines I am willing to apologize.

My brief overview is not too much about the injustices inflicted on all of us, but the deliberate attempt to create destruction in our lives, due to envy and the need to 'keep us in our places'. I have been very fortunate, in that I have come in contact and made lasting friends with some awesome people. Friends who will go the extra mile to help or provide any kind of support I need. But then there are those who go out of their way to create havoc.

The amazing thing is that when targeted, they will go to any lengths to try and destroy you. If you are of limited faith or are insecure, survival is not possible. You must wake up each day with renewed faith and vigor to combat all negatives in your life. I do believe in heaven and hell, and if at the end of this journey I find there is no hell, I am going to be extremely disappointed.,

I am from the Caribbean, and made of sterner stuff. It is impossible to break me and I will survive and prosper. I was brought up to believe in myself and that I could achieve my dream through hard work and smart choices. The competitive environment that I have chosen to be in, makes me a pioneer in this field and the only black or non white to own a business. Yes, there are those who would like to see me fail, and there are those who have made me their special target, but be warned as I do firmly believe that if you start a fight you must have the courage to finish it, as I do intend to finish it for you.

STONEFIELD ESTATE IN ST.LUCIA

Have you ever walked into a hotel and thought you have entered nirvana. Such is the feeling you get when you visit Stonefield Estate in St. Lucia. Lush gardens, fruit trees, breathtaking scenery and hidden hideouts that are villas, all make for a real like Eden experience.

This enchanted resort offers its finest in accommodation, cuisine, service and spa with affordable packages which is bound to give value for money. The famous Mango Restaurant offers a one of a kind experience with a close up look at the Pitons (St. Lucia's twin mountains) and the wide expanse of the ocean. The local herbs grown on the property is used in the cuisine and served on Stonefield Estate's signature clay plates.

One way to gauge the attraction of a hotel is its large local clientele. It is a sure sign that the service, food and hospitality is above and beyond. Why? local clients are the toughest on hotel offerings. To me the attraction of this hotel besides the amenities is none other than its superb General Manager - Mr. Ernie George. He attends to every detail and with a crackerjack staff, you lack for nothing, and all done with hospitality that leaves you marveling.

Nestled in the rain forest, the resort boasts 18 neatly well disguised villas, each with their private plunge pools, and open garden showers. The accommodation comes in various categories ranging from one bedroom superior - US$100.00: premium deluxe US$110.00 - suite US$120.00 - two bedroom luxury US$200.00 - three bedroom luxury US$250.00 and these rates will hold until December 29, 2009. Such luxury and attention to detail at these bargain rates is sure to bring in the lovers - honeymoons, destination weddings, those looking to connect with each other and of course nature lovers. Something for everyone.

Flights into and out of St. Lucia are extremely competitive at this time of the year, so do not hesitate to check this property out.

With regard to destination weddings or honeymoons, this very able and gracious General Manager will create your fantasy at an affordable cost. All details will be taken care of, attended to, and most important it will all be stress free. Think of yourself in paradise, the day before you "Say I Do' and getting the best his & hers massage of your life. And there the fantasy begins.... Stonefield Villa Estate Resort - http://www.stonefieldvillas.com or check out http://www.Marrycaribbean.com

UNITED STATES VIRGIN ISLANDS TRIP

I always look forward to my trips to the United States Virgin Islands. This visit was to attend the annual Symposium put on by the St. Thomas, St. John, St. Croix Hotel Association. And as usual, they do not disappoint.

A very professional run organization, subject matter and attendees treated with the utmost respect, hotel offerings of good quality and allotted time to visit places of interest, whether it is your favorite jewelry store, sailing or whatever else catches your fancy, as you are truly in paradise. I have to digress and acknowledge with thanks the Award received "The partner Who Contributes The Most To Our Local Economy", which I now have prominently displayed in my office.

The main event was held at the Marriott Frenchman's Reef Hotel, St. Thomas, and the staff was on top of their game to make sure all preparations including av and food was seamless and on time. Events were also held at various hotels, so that everyone had a chance to visit the different properties. I stayed downtown at the Windward Passage Hotel run by one of the best managers in the Caribbean, Ms. Wein Demetrios. At this hotel, all details are attended to.

Once the Symposium on St. Thomas was finished, I headed over to St. Croix along with a few wholesalers for a site inspection. Took the seaplane over (which I do like - you take off in the water and land in the water)and then was whisked away to see the first property, The Palms at Pelican Cove. A lavish lunch was provided and the very generous manager - Ms. Julie Printy decided to give away a few hotel stays. I was one of the lucky recipients and upon a full inspection of the hotel, thought it was the ideal place to get away from everything. Great beach, lots of privacy all in a very casual manner.

Next property was the Caravelle Hotel. It is downtown St. Croix on the waterfront. This is a lovely historic property, and you are greeted in the lobby entrance with a fountain. The hardest part of this inspection was to get me to leave room 222 - as this beautiful room was the ultimate - overlooking the waterfront.

The King Christian Hotel was next - a pretty and inviting lobby, again on the waterfront. If you are looking to go to the beach, there is a 2 minute ferry ride to the beach. Chenay Bay Hotel was next on the list - could have stayed at the open air restaurant on the beach all day. I did not eat at this hotel, but I understand their food is one of the best. I also noticed that the beach hut was covered with netting to make sure you were never bothered by anything pesky. A good selling point for me. Stayed at the Divi Resort. Lovely rooms facing the beautiful Caribbean Sea, and of course for those with the energy and inclination, there is a very large casino across the street. Always love this property. A touch of class with all amenities, but one that offers down to earth relaxation.

CARIBBEAN WEDDING IN NEW YORK

It was a sincere privilege to select and organize the MarryCaribbean.com/Caribbean Tourism Organization wedding in New York for Lisa and Brian.

Lisa & Brian were the lucky winners of the sweepstakes promotion. They are just fabulous people and unlike the drama surrounding most brides, they both took it all in stride. A sincere pleasure working with them. When I met the parents I knew why their daughter was so even keel. It seems to run in the family.

The promotion went live on http://MarryCaribbean.com in March and the response was phenomenal. Each contestant had to write an essay on how they met, and why they wanted to honeymoon in the Caribbean. The event took place at the Manhattan Center on June 11th, 2009.

Supporting the efforts and providing gifts for the fabulous couple: British Virgin Islands: Honeymoon at Biras Creek (including air) United States Virgin Islands: His & hers diamond rings from Cardow Jewellers St. Lucia: Fabulous flowers St. Kitts: Wedding cake by Dreamy Weddings Bahamas: Wedding gown compliments of Demetrios Starwood Hotels: The procreation vacation Palmyra Hotel: First Anniversary trip Heart to Heart: The beautiful bridal bouquets Make-up: Annette Meeks GlobalWeddingResource.com: Champagne/bridal knife and fork, etc. MarryCaribbean.com: Minister Keith Gugliuzza

The ceremony was conducted by Keith@nyMarriages.com and he did a fabulous job. I was so impressed with his performance, that he will now do all my New York weddings. The Master of Ceremonies was the Director of Tourism for the British Virgin Islands, and she was superb in the role. A very beautiful event at the Manhattan Center.

They were serenaded the following night at a black tie event at the Plaza hotel where they did the traditional 'first dance'. It was another well orchestrated and fabulous event.

All this was done to promote the offerings of the Caribbean during the 'Annual Caribbean Week'. What better place to have a romantic wedding or honeymoon than in the beautiful Caribbean.

JAMAICA TRIP

The Travel Convention Season is very much underway, and had to be in Jamaica last week for the annual JAPEX Conference (Jamaica Product Exchange). I must say I do enjoy attending these events as I find it a great way to make new friends, and renew old acquaintances, while viewing the latest government and hotel offerings.

RITZ CARLTON HOTEL
Stayed at the Ritz Carlton hotel in Montego Bay (convention hotel)and was quite pleased to see that the property had a small face lift in the lobby area. New and colorful area rugs and strategically placed relaxing furniture, of course done in the Ritz Carlton style. Rooms were always elegant and housekeeping does a great job of keeping it clean. As usual I checked in without fanfare as I like to travel the way my audience from http://www.MarryCaribbean.com does. The checking in process was easy and the young ladies at the desk were helpful and all smiles, but most important room was ready and very clean.

Met with the Executive Director of Rooms the next day (knew him from a past life) and was so very happy to see him. Absolutely charming gentleman, and of course he was very anxious to show me what they are doing to attract more destination weddings and honeymoons. Two rooms were used to display some of the offerings. Was very impressed with the floral arrangements and the florists used for this occasion.

JAPEX
Most of the hotels were in attendance and of course destination weddings and honeymoons featured prominently. Jamaica garners the lion's share of this market from the United States and each hotel is trying grow their share of the market. There were new and updated properties eg: Moondance, Grand Palladium Hotels & Resorts, the renovated and updated Wexford Hotel and all the old favorites: HalfMoon Resort & Spa, Superclubs, Sandals/Beaches, Tryall, Sunset Jamaica Grande, Roundhill to name a few.

The evenings were sponsored events, and Sandals hosted the group for a dinner on their private island. I must tell you that Sandals Resorts events are never to be missed. You arrive at Sandals Montego Bay and then take their ferry for a five minute ride to their island. You are greeted by some of the best trained staff on the island, there is music, numerous food stations(Italian, Chinese, Jamaican etc.) I am always in awe of Mr. Butch Stewart and what he has accomplished, especially in the tourism sector. No wonder his properties are always in demand. He truly delivers on the product and all at a competitive price.

PRICING
Due to the economy now is the best time to take advantage of all the promotional pricing and amenities. From airlines to hotels, everyone had something of value to offer.