Eight Ways to Attract Affluent Clients

Saw this article in Travelmarket Report, and just in case you missed it.
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Eight Ways to Attract Affluent Clients

by Monique Burns / July 24, 2014

This is the first of two parts.

“I don’t intend to marry for money,” a wag once quipped. “I’ll just hang around rich people till I fall in love.”

That sounds like the words of a cold-hearted gold-digger. But there is an underlying truth. Just as you find fishermen congregating around fishing holes or bowlers meeting up at local alleys, you’ll find upscale clients sharing special interests with other well-heeled types.

Here’s advice from the pros on how to attract high-end clients.

1. Offer top-shelf vacations
You won’t impress well-heeled clients with mass-market cruises and tours. By and large, affluent clients want highly personalized luxury vacations. Contact upscale cruise and tour operators and let them know you cater to a high-end clientele.

To familiarize yourself with their products, take specialist courses and fam tours offered by luxury tour operators and suppliers.

2. Advertise high-end products
Using personal contacts to attract the affluent market is very helpful. But a direct approach works well too.

“When we first started out, we advertised high-end products like river cruises in our newspaper ads,” said Chris Tichy, co-owner of The Vacation Center, which has offices in Southington, Conn., and Coventry, R.I., and is affiliated with The Affluent Traveler Collection. “As time went on, these clients referred us to other clients.”

Also consider placing ads in professional journals, business magazines and university alumni magazines.

3. Join a luxury travel consortium
Some consortia specialize in affluent clientele or have departments catering to agents selling high-end trips.

“Being part of The Affluent Traveler Collection has been very helpful to us, “said Tichy. “We do reach out to luxury suppliers, but The Affluent Collection always reaches out to us.

“Its marketing arm is fantastic. The direct-mail pieces it sends are of tremendous benefit, it offer amenities to our clients, and it puts together exclusive fam trips.”

4. To the manor born?—take advantage of those contacts
Whatever you’re selling, it helps to know how to reach your clientele. For some luxury agents, it’s business as usual.

“Growing up, I got to travel much of the world with my parents and grandparents, staying in the best hotels, so handling high-end clientele is very comfortable,” said Robert Romano, CTC, of Fugazi Travel, a San Francisco-based Ensemble agency.

Ansley Thomas, an Atlanta-based agent for SmartFlyer, a Virtuoso agency in New York, said, “I was raised in a very normal family but I went to private school in Atlanta as well as a good college, so I have a very good network.”

If you were born into wealth or attended exclusive schools, don’t be shy about approaching contacts. Ask relatives and friends for leads to well-heeled friends and associates.

5. Mix with the elite
If you were not to the manor born, all is not lost.

By attending events and frequenting places wealthy clients frequent, you’ll quickly become part of the club. “You don’t necessarily become their best friend, but you’re in their circle and they trust you,” said Thomas.

“I know an agent who didn’t have a network,” Thomas added. “She started going to bridal shows and on high-end cruises. She’s a phenomenal producer now. She worked her way into a luxury clientele without a natural network.”

6. Cultivate similar interests
Wealthy clients often are patrons of the arts.

Romano said it’s natural for him and his family to “go to the theater, symphony and opera, to old stand-bys and new restaurants,” frequented by friends and associates who just happen to be well-heeled.

You can go to some of the same places. You’re not social climbing, you’re trying to find the right match for your luxury products.

Many upscale clients also enjoy expensive sports like golf, yachting or riding. Learn to play those sports, attend fundraisers and other functions at your local golf or country club, and go to regattas, golf championships and polo matches.

7. Get involved with charities
High-end clients often are interested in charities. “Many wealthy people volunteer for or deal with charities,” said Romano, who works with charities himself.

Also consider donating to charities your clients support. “I have a client whose dad passed away many years ago from ALS, so we always do a donation at a certain time of year as a remembrance,” Romano said.

8. Keep in touch with middle-class clients—they may have become more affluent
It doesn’t matter whether you sell your high-end vacations to old money or new money. The client who bought the mass-market cruise 10 years ago might now have a higher income.

Chances are he wants to experience the finer things in life or introduce his children to them. Suggest that clients trade up from mass-market cruises to chartered yachts or from basic two-star hotels to posh five-star establishments. 

Romance is the perfect match for the U.S. Virgin Islands

U.S. VIRGIN ISLANDS PARTNERS WITH MON CHERI BRIDALS TO PROMOTE ROMANCE

U.S. VIRGIN ISLANDS  - The United States Virgin Islands, one of the premier Caribbean destinations for romance, has partnered with leading wedding dress manufacturer Mon Cheri Bridals to bring weddings and honeymoon experiences to paradise.

The partnership, which was brokered by www.MarryCaribbean.com, is aimed at gaining a greater share of the highly sought-after, recession-proof romance market.

"As the official bridal manufacturer for the United States Virgin Islands, bringing exposure to the Territory as a choice destination for weddings and honeymoons is of pivotal importance," said Stephen Lang, CEO of Mon Cheri Bridals. 

Lang recalled attending the 2014 St. Croix Bridal Symposium where meetings with Department of Tourism officials led to the cementing of this partnership, developed to boost business on St. Croix, St. John and St. Thomas.

"Romance continues to be a perfect match for the USVI. Greater accessibility to our islands, coupled with no need for a passport for U.S. citizens, makes this a key market for the Territory," said Beverly Nicholson-Doty, Commissioner of Tourism for the U.S. Virgin Islands.

According to Jacqueline Johnson, CEO of Global Bridal Group and www.MarryCaribbean.com, the romance business generates more than $100 billion annually in the United States.

"The 2015/2016 bridal market in the U.S. is expected to see more than two million weddings," said Johnson, who revealed that the overwhelming majority of Americans believe that destination weddings are more fun.

According to a Northstar study, among those who have had a destination wedding, 76 percent believe these events are far less stressful than traditional ceremonies.

"With the Caribbean enjoying about 30 percent of the destination weddings market, the U.S. Virgin Islands is well poised for growth," added Johnson.

Elements of the partnership include engagement with premium bridal stores across the United States, digital promotions, location shoots, an on-island conference as well as television exposure. 

For more information about the United States Virgin Islands, go to VisitUSVI.com, follow us on Twitter (@USVITourism) and become a fan on Facebook  (www.facebook.com/VisitUSVI). When traveling to the U.S. Virgin Islands, U.S. citizens enjoy all the conveniences of domestic travel - including on-line check-in - making travel to the U.S. Virgin Islands easier than ever. As a United States Territory, travel to the U.S. Virgin Islands does not require a passport from U.S. citizens arriving from Puerto Rico or the U.S. mainland. Entry requirements for non-U.S. citizens are the same as for entering the United States from any foreign destination. Upon departure, a passport is required for all but U.S. citizens.  

MY PET PEEVE OF THE DAY

It is that time of the year when the Caribbean is 'Open' for business in the format of trade shows, conferences and all manner of events where we all attend and promote or sell our different services.

MY PETE PEEVE?? The outlandish claims by select members of the media and others promoting the 'service of the month'. I am amazed to see how some of these bogus claims are said and promoted with a straight face. The audience, the circulation, the expert knowledge that is sorely lacking, the number of visitors supposedly planning or asking information on the Caribbean, and on it goes.....

And yes, if you are willing to pay the going rate you can get any Caribbean Newsletter to promote your bogus information.

Do Caribbean Suppliers/Hoteliers/Service Providers..believe most of this nonsense? I am curious, really curious. If they do, I know I should not but would be deeply disappointed to learn of this. But again why should I? This is a 'disease' that is spread right across the board. And of course what makes it so painful to watch is that the delivery of bogus information or services is usually taken as gospel from a 'learned foreigner'. A 'learned foreigner' with limited expertise or skill in the product he or she is presently promoting. You know the next opportunity provided to this person will have her or him speaking a 'new language'.

And the same goes for consultants who appear with impressive folders, the right buzz words and the right image. They offer spellbinding analysis, thoughts and promises of greater revenue and ideas. Recently had to listen to one constantly referencing the strategic battle plans of Caesar,(a man who was eventually murdered). I would much prefer to have heard the battle plan of Shaka Zulu as he changed the style of combat by developing a better shield and sword.

I am presently watching the aggressive dialogue between Brides and Bridal Guide. They both claim massive audience, but no one speaks of newsstand circulation, which is the lifeblood of the bridal magazines. Why? the internet is taking the printed word out to the proverbial 'woodshed'..and for a massive beating. In the 'good old days' it would be unheard of for Conde Nast Brides to get down and dirty in a public forum with a competitor. How things have changed, and I should say not for the best.

And this is my Pet Peeve of the Day. Of course I try very hard to be diplomatic. Here's hoping I was able to achieve this. http://www.GlobalBridalGroup.com

WANT TO INCREASE YOUR REVENUE?

WANT TO INCREASE YOUR REVENUES? THINK BRIDAL MARKET! Depending on your source for information, the wedding & honeymoon market is a relatively stable one, and do provide opportunities for market growth. The economy along with consumer confidence is giving engaged couples the confidence to finally plan and book their weddings.

Will they continue with the high level of negotiating prices? Yes, do expect this, as more couples are paying for the wedding themselves. In previous years when the parents were paying for this event, the sky was the limit and serious negotiation by the parents, were considered almost an embarrassment. It is for you the Travel Agent or hotelier to understand this, and stick to your published rates. What you sell is always above and beyond what they could ever get from the internet, including SERVICE!!!

Will they spend to get what they want? Yes a whopping 70% do plan to make it the best day ever, and will spend to make sure this happens. At the end of the day, it is still a milestone in a couple’s life – and therefore the mode of transportation, hotel, cuisine, activities, etc. will be looked at differently from a quick holiday jaunt. Today’s couple will spend approximately $4,000+ on this trip of a lifetime vs $850+ (approx) for the average leisure traveler and the average expenditure on a wedding today is $27,438.* (The Wedding Report)

The Wedding Report – the premier research Company provides the most comprehensive outlook on all aspect of the wedding industry. The information below gives you a quick overview of the numbers of wedding taking place in the United States on a monthly basis. This does not include those who travel outside the Country to get married.

Weddings by Month For 2012, June and September appear to be the most in demand months to get married. The following The opportunity for you the Agent or hotelier is a year round business. And what a business this is! You have the ability to gain more revenue from one wedding that you can ever imagine – think group travel for your destination wedding couples and their friends/families, spa events, shopping & dining, before and after parties. And do not forget your alliances – luggage, jewelry (local and foreign).

Stay tuned and watch for the next article on the best way to reach this affluent and ‘must buy’ consumer. In the meantime, do not hesitate to email me if there are any questions: Jacqueline@MarryCaribbean.com. I will do my best to answer on a timely basis.

Jacqueline Johnson, CTC is Pres/CEO of the Global Bridal Group, a Media Company that provides comprehensive Bridal & Honeymoon guidance through interactive target marketing utilizing the following vehicles: http://www.MarryCaribbean.com, http://www.caribbeanWeddingAssociation.com, http://www.MarryCaribbeanblog, http://ww.GlobalWeddingResource.com

For over two decades she served on the Board of Directors of the Caribbean Tourism Organization (CTO) with the Ministers and Directors of Tourism for 34 separate countries, and for the past 10 years she has been a member of the Executive Committee.

She is also the recipient of CTO’s Medal of Excellence as one of the 50 Most Influential Persons in the Caribbean. Johnson is Chairman of the CTO Foundation, an organization that raises funds to further the education of outstanding Caribbean citizens who have demonstrated a career commitment to tourism.

You might have read recently the "dialogue" between Bridal Guide & Brides Magazine on their audience, reach and delivery, and who delivers what at a more cost effective rate. It is what it is: just 'dialogue' The true test of any magazine catering to the bridal market is about NEWSSTAND SALES. IF YOU ARE NOT DELIVERING AT THE NEWSSTAND, YOU ARE IN TROUBLE. NEWSSTAND IS THE BAROMETER THAT JUDGES EDITORIAL VITALITY. ENGAGED COUPLES DO NOT SUBSCRIBE TO PRINT PUBLICATIONS.

Direct versus indirect distribution: making the most of a love-hate relationship

Direct versus indirect distribution: making the most of a love-hate relationship

BY EYE FOR TRAVEL Oct 12, 2012

IN-DEPTH: Today there are distribution channels that offer more than just rooms. On top of this the digital and notably mobile aspects of technology are redefining the travel market and Google and Apple look likely disruptive forces. EyeforTravel’s Ritesh Gupta investigates this rapidly changing landscape.

Working out how much to rely on intermediaries and how much to drive direct business is tricky for hotel firms. Of course, OTAs are an important and necessary distribution channel, but it is important to determine the right kind of ties.

When it comes to the critical things, the role of the OTA has changed very little. OTAs help to reach brand agnostic consumers who may not be familiar with a particular travel brand. In this respect OTA’s do a great job of packaging travel components to give the customer the benefit of one-stop shopping.

So even though hotel companies attempt to go direct, they can’t ignore the fact that travellers can be driven by other priorities. This makes certain hotel companies uncomfortable because there are many instances where online travel agencies include extras such as gift cards on the retail price so OTAs end up having the upper hand.

Understandably this does not please everybody but there are hotel companies that have also accepted the practice. Hotels understand they need to calculate the total value the business gets in terms of marketing and exposure, not least the exposure gained from an OTA listing– known as the ‘billboard effect’.

“Each channel needs to be measured on its merits and value proposition it brings to the table,” says says Brij Bhushan Chachra, director, revenue account management – India, Middle East & Africa, Preferred Hotel Group. “Today each channel has different value propositions and cost structures and as businesses it is important to ensure we maximise the same for our hotels.”

Going forward a lot more is expected from intermediaries. In the future, Chris Murdock, manager, distribution, Fairmont Raffles Hotels International sees distribution channels offering more than just a room. What we will begin to see are channels that offer experiences. “How about a channel where you indicate what type of trip you are looking for (beach, golf and so on), how far you are willing to travel and how long you plan to stay?” he asks, adding that a result set could contain five experiences to choose from.

Hotels also acknowledge more options can mean additional benefits. “One of our strategies is to reach out to a global audience, gain global awareness of the brand and its value. I believe the addition of ‘new players’ in the mix gives the guests more opportunities to view our brand,” says Murdock.

A complex relationship

Clearly the supplier-OTA relationship “is a complex one and a love-hate one, too”, says Lincoln Merrihew, MD of Automotive and Travel at Compete. “If OTAs had nothing to offer suppliers, suppliers would stop using them. If they did not offer consumers anything, there would be no successful OTAs. The advantage to consumers includes being able to search across hotel brands; one advantage to suppliers is using OTAs to dispose of distressed inventory,” says Merrihew.

The path to purchase is an extremely complex one. As Merrihew explains, in some cases, it starts with a search on a generic set of terms like ‘Orlando family adventure’. In this case, the consumer is focusing on the location. Another consumer may search on ‘Disney vacation’ and so is already demonstrating brand awareness digitally. But in general most companies with an online presence are looking to interrupt behaviour. In the above example, Disney wants you to keep going and book with them, including a hotel. But every other travel company also wants that customer too.

So not only is the consumer is faced with many choices, they are also regularly interrupted, says Merrihew. That challenge for the travel industry is piecing it all together, and correctly valuing and attributing cause and effect. For example, how a hotel values its search marketing dollars in the path from search to booking is not simple and linear. It can guess or use surveys, but the best approach is having a window across the Internet with evidence of the digital path to purchase. This allows for connecting the dots across the interruptions.

Murdock says: “What excites me most in hotel distribution today is how easy it is becoming for guests to use many of the channels available through distribution. As we move more and more into a ‘mobile’ world, many of the distribution opportunities now are literally in ‘the palm of their hand’.”

For Murdock, the whole process of booking a room today is straightforward and many distribution channels have made the process considerably easier. “Where I think there is an opportunity or what does not give me peace of mind are the ‘extras’ that you are looking for when staying at a hotel,” he says. Often the things he would like to add to his stay, such as a round of golf or spa treatment require an additional call to the hotel.

One of the other issues to be addressed is rate fluctuation as it can be confusing for buyers. Add to this the inconsistency across different channels of distribution and the consumer begins to question the true value of a hotel room.

Says Murdock: “Our strategy has always been to offer a consistent price for the same product but I do believe that some confusion at times lies in the comparison of just the price without taking into consideration the product.”

Of course then there is the reality of revenue management systems; very often properties have systems in place that could potentially adjust rates for dates in the future, impacting what the guest sees from day to day. Looking to the future

Hotel distribution continues to be about optimising channel profitability and brand awareness. Murdock says when it comes to weighing up the options for distribution, nothing much has changed. A couple of things to look at are connectivity options and source markets. “If the distribution partner can connect via connectivity partners we have this can be part of the decision. If we feel that a certain distribution partner can help us reach a source market that we would like to be in that as well weighs into distribution decisions,” he says.

The increasing competitiveness of the global distribution landscape including disruptive and innovative players like Google and Apple could be an opportunity for improved distribution economics. However, it may just be a case of the same landscape with different players and models.

Both Google and Apple have the potential to significantly disrupt the consumer travel research process. “They each have established deep consumer trust across many categories of products,” says Merrihew. However, while in some cases consumer trust of the Google and/or Apple brands exceeds any fears about using a generic supplier, this is not always the case. So the challenge for the disruptors is gaining consumer trust, offering a unique value proposition and then setting realistic expectations and delivering on them.

For Merrihew the biggest unknown at this point is how the digital and notably mobile aspects of technology change everything further. “Clearly it will redefine it; the question is when and by how much.”

With computers becoming more sophisticated he could envision consumers eventually letting an app handle their entire booking process. For example, a consumer enters that they are travelling to Atlanta. Earlier they entered brand or property preferences and, perhaps, budget constraints. The app completes the booking based on the entered criteria, including emailing hotel confirmation data and digital flight boarding passes.

That would surely reduce the work for consumers when booking but could make travel players’ ability to disrupt that much harder.

CARIBBEAN TRAVEL ROUND-UP & FCCA Conference

I had the pleasure of being in Puerto Rico for the FCCA conference and was truly delighted to be there.


Puerto Rico is a wonderful destination - lots of charm, romance, history, food and culture. No where is this more evident than in Old San Juan. A truly magnificent city with some of the best shopping in the Caribbean. From the Coach outlets, Ralph Lauren outlets, etc. local stores: but most of all the history. From the cobblestone streets to the historic cathedral, it is a feast for the mind. Nothing I can say in this very short roundup, can do justice to the beauty and charm of Puerto Rico.


FCCA - 18th Annual Cruise Conference
This was held at the 'state-of-the-art" Puerto Rico Conference center and was well attended by all with an interest in the cruise market. From Governments to attractions, the display of products or what the destinations have to offer to entice more ships to visit the region, was abundantly displayed. Walking the aisles when not meeting 'one & one' all the cruise executives turned out for this major event.


I attended all the sessions where the cruise executives were speaking and the mantra was almost the same. 'While we love the Caribbean, we will be putting more ships in the European/Asian markets where we can get a higher rate from passengers'. And the brilliant idea of the day is - Have your local school children greet the ships in their uniforms - this would really please the visitors to your shores. I sat there thinking, I am not hearing this right, but since it was repeated continuously, yes I did hear correctly. Unfortunately, during the question and answer period, I yielded the floor to those with more pressing concerns. However, I would like to state that "Children belong in school and not at Cruise Ship Piers welcoming anybody". They are our future leaders!!


GREAT BRIDAL EXP0
Please be advised that the relationship with the Great Bridal Expo has been terminated. The bridal industry is one of constant change, and as the habits of the engaged couple changes, so must we change along with it.

CARIBBEAN DESTINATION WEDDINGS

I am always preaching about the importance of Travel Agents in the Destination Wedding/Honeymoon market vs. the United States based Wedding Planner - and recently had the opportunity to visit Mexico to see over 170 Destination Wedding Planners in action. But I am getting ahead of myself.



IDO DestinationWeddings.com recently had their annual symposium at the El Dorado Royale Hotel in Mexico. Approximately 300 in attendance - and the hotel/government/additional private sector made sure this was a memorable event. I was very impressed. This company - DestinationWeddings.com provides a full service 'one stop shopping" approach to destination weddings and romance travel. And heading this dynamic company is a veteran - Edward Cotton - COO (Email:ECotton@DestinationWeddings.com).



Of course with over 170 Home Based Agents in attendance, all the major wholesalers were there to sponsor events and plead their case as to why they should be the preferred vendor: GOGO Worldwide Vacations, Travel Impressions, Funjet Vacations, Classic Vacations, Pleasant Holidays, Aeromexico and the various Tourism partners.



Ed is quite proud of the fact that his merry band of home based agents have planned more than 12,000 successful destination weddings and has helped plan travel for more than 250,000 attending guests.And most important - these travel specialists work with the local wedding planners to get the job done.



As one who is always on the look out for her trusted travel partners - I had a discussion with Ed to find out if this symposium had a permanent home in Mexico or will he give other destinations the opportunity to bid on this event. He advised me that the next symposium (2012) will have approximately 600 - 800 in attendance and yes, he will put it out for bidding. After observing the elements of this event, I can say it is going to be a tough act to follow for any other destination



The hospitality of Karisma Hotels (El Dorado Royale, El Dorado Maroma and the Azul Beach) was above and beyond. This was hospitality at its finest. Each event outdid the other. The Mayan wedding ceremony on the beach at the El Dorado Maroma was awe inspiring and this was followed by a beach buffet extravaganza topped off with the Mayan Cultural dance. The final banquet was held at the El Dorado Royale and the ballroom was created to be a night of a million stars. I would say this was fantastic, but words cannot do this evening justice. The Sky Wedding Venue party at the Azul Beach Hotel provided an overview of the property with the beach and the sunset forming the backdrop. And overseeing all this was none other than Mandy Chomat VP Sales & Marketing: Premier Worldwide Marketing, KARISMA hotels.



Any destination, hotel or travel agent looking for an introduction, please contact me at: Jacqueline@MarryCaribbean.com



I am again working with Fox Television (Ct/Mass.) in promoting the Dream Wedding Contest. Participation comes with a very small price tag and if you have an interest, please let me know. The British Virgin Islands was the featured honeymoon destination in la

st year's Dream Wedding contest.



Keeping this blog relatively short today as I need to touch bases with loved one and friends in the Virginia area with regards to the earthquake.

THE BUSINESS OF GETTING MARRIED IN THE CARIBBEAN

The business of weddings in the Caribbean is an important and profitable one, and I would like to take this opportunity to remind the Governments of the Caribbean who focus on this niche market to protect the citizens and their industry.


There are some destinations that are exempt from this as they are part of the US territory, so little if anything can be done.


Too many times, Governments 'allow' visitors to compete with their citizens for these jobs: it could be a wedding planner, photographer or any other 'expert' from stateside, who knows the territory well enough that they can bypass the laws. Obviously, some do come under the guise as guests. Each destination must enforce its work permit laws - as Caribbean Nationals would not be given the opportunity to work in other countries without the benefit of work permits. Most times, they cannot even get into the country.


Other travel service providers have an interest in bringing their guests to get married in the region, and of course the only benefit to the destination would be the paltry sum paid to the Officiant. The photographer, catering, restaurant, local wedding planner, and all who work in the industry are completely left out of the equation. It should be mandatory if it is not already, that a local Service Provider becomes the 'lead' on this event.


Then there is the fallacy of inviting Wedding Planners at a cost to the destination for the various symposiums or fact finding missions as they will send their valued clients to get married in the destination. From experience, no one is about to hand over their business to someone else, much less send their revenue stream to a destination where they have no control. This is far and few between. You want to increase the number of weddings into your region, you need to have a strong marketing/pr program which should include travel agents.


Caribbean destinations need to make sure their Service Providers for this industry are 'on top of their game' and that they are included in all of their wedding/honeymoon marketing promotion


You've got the best, say so! Do not allow competitors to denigrate your skilled and valuable
service providers. If you feel they are not up to the task, bring in qualified trainers to kick start the industry. And why is this important to me? As one who hails from the region, it is my pet peeve.

CAN YOU AFFORD TO IGNORE THIS MARKET

New York State recently approved legislation to allow the LBGT community wishing to get married to do so. In approximately 30 days, there will be a lot of weddings and I am sure this will be followed by honeymoons.

Today, I would like to provide an overview of the tremendous buying power of this market. LGBT leisure travelers (Lesbian, Gay, Bisexual and Transgender).

According to renowned Forrester Research, this market of more than 7 million generates more than $41 Billion per year on their personal and leisure travel. They also tend to be more engaged with online travel booking than straight travelers. In comparison to the rest of the travel population, the incidence of rental cars and flights is much greater, but to successfully sell to LGBT travelers you must understand that your success depends on offering the right travel content – in the right way.

THE RIGHT CONTENT, IN THE RIGHT WAY, IS KEY TO LGBT TRAVEL SUCCESS.

Getting your content right is the most important element in developing a successful LGBT leisure travel business strategy. It is more important than social media, more important than mobile and more important than marketing. Why, because next to content, everything else is window dressing.* Travel firms that lack relevant content have nothing distinct to sell to LGBT travelers. I would also like to add that this goes for the rest of the population. In developing your content remember to:-

A. Sell both LGBT and general travel products. 49% of LGBT leisure travelers take trips to visit family and friends, so provide easy access to and promote your mainstream message and content.

B. Make it clear why a destination or hotel is LGBT-friendly.

C. LGBT leisure travelers have unique concerns. For example, is it acceptable for same-sex couples to hold hands in public? Are there LGBT-friendly neighborhoods, restaurants or clubs?

D. Will hotel check-in be pleasant or awkward? These are not unimportant details as 31% of LGBT travelers avoid cities/destinations where they feel the welcome mat has been rolled up and 32% avoid hotels where written or visual copy fails to make them feel welcome.

E. This is business - $41 Billion worth – not politics:

F. There are some destinations & service providers that have benefited from this alliance – Philadelphia whose visitphilly.com site includes a link to LGBT content Kimpton Hotel & Restaurants, Expedia to name a few.

G. Do make sure your LGBT content is ‘upfront’ and visible, not hiding behind pages of other things: preferably starting out on the ‘home page’.

DEMOGRAPHICS

Average Age - 42 years

Household Income - $77,325.00

Married/partnered - 49%

Vacation of 4-7days - 47%

Vacation of 8+ days - 26%

The above is just for general market travel. Can you imagine the destination or hotel that caters to the honeymoon/romance market and the tremendous revenues that can be earned from the rush of weddings in the next month and onward?

New York is a great 'feeder' market for the Caribbean! Think about that.

I am in the process of featuring all Hotels and Travel Suppliers who focus on this market segment on http://www.MarryCaribbean.com. Caribbean Hotels, please do not hesitate to send me relevant information on your company/hotel for inclusion. Email:Jacqueline@MarryCaribbean.com

CARIBBEAN WEDDING IN NEW YORK - JUNE 8TH, 2011

You have watched the Royal Wedding! - Now the Caribbean presents its own wedding on June 8th, 2011 at Grand Central Station - Vanderbilt Hall. Do come and be a part of this fun and emotional event - hosted by the Caribbean Tourism Organization and http://www.MarryCaribbean.com

Here you will also find Caribbean countries offering incredible deals and providing you with the most updated information on where to go, and what to do. Come listen to the sounds of the Caribbean, the taste of the Caribbean and meet the people of the Caribbean. A fun and informative day for all.

We do want to thank all the sponsors who make this possible. If you would like to participate, do not hesitate to contact me. Information below.

CARIBBEAN WEDDING CELEBRATION SPONSORS

WHERE: Grand Central, New York WHEN: June 8, 2011 TIME: Approximately 2:30pm
SPONSORSHIP OPPORTUNITIES

[ X ] Wedding Gown______ Demetrios/For The Bride Magazine

[ X ] Tuxedo______1888MyTuxes.com by Galleria Invitations, Favors and Tuxedos

[__] Wedding Rings – Hers____Goldfinger Jewelry/Marigot, St. Martin

[__] Wedding Rings – His_____Goldfinger Jewelry/Marigot, St. Martin

[ X ] Honeymoon_________ American Airlines/Ottley’s Plantation Inn – St. Kitts

[_X] Photography_____________Dwayne Bishop Photography

[_x] Soloist_________________Marenda Perry, “Soprano of Spirit”

[ X ] Bridal Knife & Fork____ MarryCaribbean.com

[ X ] Wedding Cake ___________Kantours/Sponsored by St.Kitts

[__] Officiant ______________Anguilla Tourist Board

[_x] Flowers_________________St. Vincent& The Grenadines

[__] Glasses/plates/forks____Global Bridal Group

[_X] Hotel in New York for bride/groom (2 nights)____Barry Brown/Afar Magazine

[__] Champagne (4 bottles)___British Virgin Islands

[X_] Hair & MakeUP__________Hermies Salon – Hermione Fraser

Island Gifts for Bride & Groom (To be presented the day of wedding) WILL NOT BE INCLUDED IN ONLINE PROMOTION

PUBLICITY:

Program launched on Valentine’s Day:

• MarryCaribbean.com

• MarryCaribbean Press Release

• CaribbeanWeddingAssociation.com

GlobalWeddingResource.com

• Facebook

•Twitter

• Essence.com

•Linkedin

. Caribbean Tourism Organization

List of additional publicity outlets to come…

Contact: Jacqueline Johnson | Email: Jacqueline@MarryCaribbean.com | Office: 203-461-8423

CARIBBEAN WEDDING CELEBRATION

MARRYCARIBBEAN.COM AND CARIBBEAN TOURISM ORGANIZATION SPONSOR FORM

COMMITMENT DUE DATE: ASAP, 2011 — MATERIALS INCLUDING CERTIFICATE DUE BY: May 20, 2011

This will confirm ____________________________________ agreement to support CTO’s sponsorship solicitation effort for Wedding Celebration contest.

Sponsors will benefit from the following promotional elements:

•On the home page of MarryCaribbean.com, GlobalWeddingResource.com CaribbeanWeddingAssociation.com

•Details of all honeymoons packages will be posted online, along with an image, logo

•Exposure on Social networks, Facebook, Twitter, Linkedin, etc.

•Included in all publicity materials generated for sweepstakes and wedding

•Brochure distribution at the MarryCaribbean.com booth

•Promotion on Caribbean Tourism Organization website

SPONSOR agrees to provide the prize as outlined below:

Approximate Retail Value: US $____________

AUTHORIZED BY: Name:__________________________________________ Company:

Address: Tel:______________________ Fax:__________________ Email:__________________

Signature:_______________________________________ Date: __________________

Materials due by May 20, 2011 include: 35 words of copy, prize description copy, gift certificate/letter, Brochure.

Please return completed form to:

Jacqueline Johnson - MarryCaribbean.com

Phone: 203-461-8423 | Email: Jacqueline@MarryCaribbean.com, GlobalBridalGroup@gmail.com

TOP TEN BEACHES IN THE CARIBBEAN

The Caribbean with close proximity to the United States is considered the 'Oasis' of the Western Hemisphere. No where else can you find so close to the US a region with extraordinary people, some of the best beaches in the world, world class hotels, and all the charms one would expect from 34 diverse islands.

It is therefore a difficult task at best to name the top ten beaches. Hence, when the Travel Channel decided to focus on this, I was a captive audience. Here is their top ten pick, beginning with #1:

Harbour Island - Bahamas

Tulum - Mexico

Negril - Jamaica

Puerto Rico

British Virgin islands

Tobago

Exhuma - Bahamas

Cancun

Necker Islands - British Virgin islands

Montego Bay - Jamaica

I waited and waited to see if I had listed them all correctly, as I patiently waited to hear the United States Virgin Islands mentioned. I do not know if you have ever been to St. John, but the beach there is beyond breathtaking. What about Aruba, Turks & Caicos and so many others. I know it is most difficult to do top ten of anything, but I guess an awareness of the region does benefit all.

With the wedding & honeymoon audience looking to solidify their lifestage event at one of these breathtaking islands, I am sure this will remind them of where they need to go to celebrate their love.

Getting married or enjoying a honeymoon in the Caribbean is still on the wish list of all engaged couples.

CARIBBEAN WEEK IN NEW YORK

The Annual Caribbean Week will take place in New York - June 4 - 11, 2011.

This event will 'kick off' with a fair at Lincoln Center and to further enhance and promote the event - The Global Bridal Group, consisting of http://www.MarryCaribbean.com, http://www.CaribbeanWeddingAssociation.com and http://www.GlobalWeddingResource.com in conjunction with the Caribbean Tourism Organization - will marry a lucky couple. This lucky couple will have a gown designed by Ali Lue and the honeymoon given by the British Virgin islands. A fabulous and romantic destination.

Opportunities are still available for all Governments/hotels to participate. Kindly email me: jacqueline@MarryCaribbean.com.

The rest of the week will have a mixture of meetings, a dynamic and informative Marketing Conference, the Annual Government's of the Caribbean State Ball and ending on the 11th of June with Caribbean Film Screenings.

These public events are designed to bring awareness to the Caribbean and to put heads in beds. Most of all these events create and help build on the marketing efforts of each individual country. With a wedding. music, cultural shows in prime New York Media season, this event will most likely make all the television news, newspapers, bloggers and all media vehicle looking for news in a low period.

Public Relations companies, hotel representatives, Governments, travel agents, all should come together to make this one of the biggest events in New York. I do plan to keep you informed and to remind everyone of the importance of this event and why participation should be mandatory. It is Lincoln Center - June 4th on a Saturday, in New York. It does not come better than that.

If you have a candidate or you would like to enter the sweepstakes, please go to http://www.marryCaribbean.com for details. Start telling you friends, put it on your calendar, this is a must attend and fun event.

Wedding Guru Speaks Part 3

2011 CHANGING DEMOGRAPHIC

Recently came across the following article in Travel Market Report and thought it might be of interest to the readers of my blog. It is written in a very straightforward manner and really touch on what is happening in a constantly changing marketplace. Most important it quoted Daniel Levine,a leading trends expert and Executive Director of the Avant-Guide Institute. (He was the keynote speaker at last year's Caribbean Marketing Conference in New York)

Travel Agents and marketers ESPECIALLY those in the Caribbean community, this should be a "must read". While there is an upsurge in spending for the wedding & honeymoon markets (a topic I will address in my next edit) market understanding and expansion of the changing lifestyles, should be clearly understood by all.

8 Game Changing Trends and What They Mean to You

by Marilee Crocker

What are the consumer trends that will shape your business in 2011 and beyond? When Travel Market Report asked the experts, we learned that seismic shifts are in play right now.

“Culture moves slowly. Every once in a while, there’s a huge quake. It’s happening now,” said trend consultant Daniel Levine.

Trends are not fads, noted Levine, executive director of the Avant-Guide Institute in New York. Trends are big picture forces that alter the way people think and feel, In 2011, those forces will be dramatic, and their impact profound. Take a look.

#1: Boomers! Boomers! Boomers! This year, baby boomers will celebrate their 65th birthdays at the rate of 10,000 people a day. These boomers have time, money and energy to spare; they are “a force with tsunamic proportions,” said consultant Ken Dychtwald. They also have a deep thirst for experiences, and that holds true across income levels.

“By the time you reach your 50th or 60th birthday, you understand that happiness is likely to come from having a great dinner with friends, a fabulous vacation, or discovering a new aspect of yourself,” said Dychtwald, founder and CEO of Age Wave in Emeryville, CA.

Implications: Boomers will value the expertise of travel consultants who can help them craft the fantastic experiences they want – trips that nourish, rejuvenate and enlighten, learning and volunteer vacations, customized adventures. There’s “too much at stake” for these travelers to book through the Internet, Dychtwald said. “It’s not: what is the cost of the airplane? It’s: what is the cost of that week in terms of its importance in my life?”

# 2: The search for meaning. The recession and its aftermath are renewing a consumer focus on meaningfulness, “making people look inward at things that are really important to them,” Levine said. What matters now are: families and friends; education and self-improvement; health and spirituality; creativity; community involvement; and the environment.

Implications: “Travelers are willing to spend a lot of money on travel experiences, but they need different reasons to spend it,” Levine said. “For agents, the real strength is in marketing what they have in a different way – offering it to their customers as valuable, meaningful experiences. You have to press different buttons.”

#3: Green! Green! Green! Environmental awareness is influencing consumer choices in a big way.

“Concern about sustainability and the planet is top of mind for everybody,” said James Canton, CEO of the Institute for Global Futures, a San Francisco firm that advises global Fortune 100 companies. At Avant-Guide, research shows that environmental concern is “the biggest social trend for the rest of our careers,” Levine said.

Implications: “Seek out companies doing green things that are cool. Use that as a selling tool. People are willing to pay more for things that are really important to them, and green issues are one of those main things,” Levine said.

The Institute for Global Futures is telling its key clients that “for every strategy, new product or service, you must pay attention to the fact that over 98% of consumers in every market worldwide view themselves as environmentalists,” Canton said.

#4: The influential consumer. Marketing has lost its power; consumers are the “new influentials,” according to Canton. “Brands selling direct to the consumer are now being substituted by consumers recommending to consumers. In some ways they’re hijacking brand marketing for all products.”

Implications: Travelers may be getting recommendations from other consumers via the Internet, “but the final arbiter is that intimate relationship with a knowledgeable agent,” Canton said. Travel sellers should be able to capitalize on their role as trusted advisor. “Travel agents can provide a reality check. Consumers want integrity of information,” Canton added.

#5: A defensive mindset. Consumers are hedging their bets against events or circumstances that might blow their budgets, said Alexandra Smith, global trends analyst for Mintel International Group in Chicago. “It’s this defensive mindset around spending.”

Among the indicators Smith cited are: divorce insurance, which covers the cost of divorce logistics; increased sales of frozen foods, because they won’t go bad; and wedding day insurance that reimburses couples if it rains on their special day.

Implications: Recommend all-inclusive travel options that make it easier to budget and suggest to customers that they buy trip insurance, “Look at creative forms of travel insurance that go beyond lost luggage - insurance that insures that you’re getting the best trip you can. There’s an opportunity for travel services providers to weave that into packages they sell,” Smith said.

#6: Strong women - with friends. Expect to see growing numbers of single women over 50 traveling with their friends, said Dychtwald of Age Wave. Compared to earlier generations, boomer women are “more highly educated, more empowered, more independent, more powerful in almost every single way.” Many have also inherited money from their husbands or parents, and they have a passion for learning.

Implications: Women Boomers are a market that’s ripe for the picking, said Kathy Dragon, founder of the search engine traveldragon.com and a consultant in new media. Travel sellers need only issue an artful invitation. “Women Boomers are taking up any invitation from friends to go anywhere where they can learn. They’re saying, ‘I’m going to South Africa. Do you want to come?’”

#7: Internet ubiquity. “The Internet will be everyplace. It’s converging with TV, with computing, with cell phones. It’s the convergence of all this information technology into one kind of appliance. Every consumer purchasing decision is going to be mediated by this convergence,” Canton said. “The move to mobile computing, mobile communications, mobile transactions is going to transform consumers - always-connected devices that give me choices.”

Implications: “Brands need to learn how to navigate this new territory,” Canton advised. “If you are ignorant of your digital persona in the world as a brand, if you’re not managing Twitter and Facebook [etc.], that’s a huge liability.”

Businesses need to keep three things in mind, Canton said: 1) it’s about influencing the influencers; 2) perception is reality; and 3) monitoring and understanding your reputation is more important than any ad a business can take out.

#8: Stories are trickling up. The way that news and cultural influences spread has undergone a profound change, said Lisa Johnson, CEO of the Reach Group in Portland, Ore., and an expert on women consumers.

“Things that are impacting culture and what we’re talking about are trickling up.” Johnson cited the power of social media to take one person’s angry TV interview and turn it into a video (“Bed Intruder Song”) that became YouTube’s most-watched video in 2010. “Things don’t come on slowly anymore. They come on like a flood, and they don’t have to be mainstream.”

Implications: Stories communicate and they spread quickly, so use the power of story in marketing and social media, Johnson said. “If you want to create influence, you tell a story. Story is the new flavor for marketing, the enduring flavor.”

HAPPY NEW YEAR AND THANK YOU!!

Happy New Year to everyone and wishing Peace, Happiness and Prosperity for 2011 and beyond.

I have decided to start the New Year off with truly thanking all the wonderful people I have had the good fortune to meet in the travel industry, and for all the support I have received throughout 2010. I am most blessed and fortunate to have so many wonderful people in my life.

Today, I digress from the business of bridal, destination weddings or Caribbean honeymoons to give an update of select individuals who are tops in their fields and are doing bigger and better things. One such individual is none other than Randy Doty. I do not know how many of you know this fabulous gentleman, but if you have the good fortune to meet, work with/for him, you will know that he is the all around best: In personality, behavior, industry knowledge, integrity, and in commitment. I am proud to call him friend, and I am proud to promote his new company and vision. He did not ask me to do so, and I am sure he will be absolutely surprised when he reads this.

Randy has been a Marketer in the hotel industry, for as long as I have known him and as you will see from the information below, is skilled and knowledgeable in all aspects of the hotel/travel industry. If you are in the process of revisiting or selecting a new marketing company, do consider Randy as he will go the extra mile for you.

Randy's Company is: "D&D ASSOCIATES, MARKETING & COMMUNICATIONS" P.O.Box 308771, St. Thomas, United States Virgin Islands 00803. Phone:340-771-1144 Email:rdotyvi@msn.com

"Let our Marketing & Communications Consultants customize a proposal tailored to your business needs, we offer a variety of standard services to our clients many of which are outlined below. If you need a project or service currently not listed in the information below please inquire. We also have affiliated partners or selected service providers where we will facilitate or provide introduction on your behalf.

Sales & Marketing

• Sales & Marketing Plan Development

• Sales Plan Deployment Development

• Sales Calls to the Travel Community & Travel Partners

• Brand Development & Business Pull-Thru Recommendations

• Contracting Services for Group or Wholesale Segments

• Contracting Services for Functions & Events

• Identification & Representation in Niche Markets (Dive, Wedding etc.)

• Segment Specific Plans to Target your Key Business Segments

• Develop a Recommended Annual Trade Show Plan

• Quarterly Plans & Actions for Company Associates

Communication & Public Relations

• Marketing & Communication Plan Development & Deployment

• Press Releases & Communications for Product Specific Industries

• Crisis Management Planning

• Package & Promotional Development for defined Products or Services

• Event Planning Services for Meetings or Destination Events

• Brochure, Flyer or E-Blast Development

• Social Networking Opportunities

Product Representation

• Overall Representation Services for Hotels, Resorts & Other Business

• New or Rebranded Product Launch

• Develop You Company Vision Session

• Industry Trade Show Coverage & Reservations Center Training

• Plan & Coordinate Familiarization Trips & Site Hosting Services

Operational Efficiencies

• Evaluate existing Operations Plan effectiveness for your Business>br>
• Review Staffing Guides and Schedules for Operational Efficiencies

• Time & Motion Study to target areas for Improvement

• Development of Job Descriptions & Daily Checklists to Maintain Efficiency

Service & Staffing Effectiveness

• Provide a comprehensive business evaluation from a shopper perspective

• Review existing guest comments or brand service scores & develop improvement plan with target dates.

D&D Associates can extend your business reach with our Affiliated Partners & Service Providers who can provide additional services to our Key Accounts. Let D&D Associates Marketing & Communications facilitate additional services or project completion to extend your business reach."

Any questions, do not hesitate to contact me: Jacqueline@marrycaribbean.com. Also do take time out to visit http://www.MarryCaribbean.com and see the new improvements on this site - promoting all things Caribbean. On this site you will also see the new Chinese portal - again promoting the Caribbean to over 50 million affluent Chinese travelers.

NOW BEGINS THE SEASON OF ENGAGEMENTS!

The holiday season is upon us, starting with Thanksgiving and now begins the ritual of couples planning to solidify their relationships.

For those of us who focus on this market: Destination Weddings & Honeymoons: we go into high gear with promotions, advice and all manner of information. Destinations and hotels, if serious about this business should now focus on reminding couples, where to stay, what to do and the reason why your destination or hotel should be the preferred location.

From now until the spring this is considered the prime season for engagements. After all families are getting together to celebrate the holidays and the pressure is on for couples to make the 'important' announcement.

Over the last few days I have been monitoring the Social Networks regarding the number of couples announcing their engagements, and I am happy to say that marriage is still in 'vogue'. The http://www.MarryCaribbean.com is also seeing a surge in the number of visitors to the site. A happy time indeed!.

What is changing is the number of couples opting for non traditional locations, so if Caribbean countries want to remain competitive in this arena they do need to have a marketing strategy in place. According to the Wedding Report over 80% will go on a honeymoon. 39% will stay at a Resort and Destinations please do note that a whopping 15% will take a cruise. For more information on the business of weddings you can either contact the Wedding Report for more information or just email me: Jacqueline@Marrycaribbean.com.

I will be heading to Las Vegas in a couple of days to speak on the business of weddings at the upcoming Luxury Travel Show and of course at this event will delve into all the nuances of the bridal market. I would also like to feature a few promotions on http://www.Marrycaribbean.com so if you have a sweepstakes program you would like to donate, do not hesitate to contact me.

Dominican Republic - A Romantic Getaway

Recently had the opportunity to attend the FCCA (Florida-Caribbean Cruise Association) Conference in beautiful and interesting Santo Domingo in the Dominican Republic. It has been a few years since I visited this destination, and was again surprised at the improvements and quality of the restaurants on this historic island.

It was an easy connection via American Airlines and it was a difficult choice between AA and Jetblue. However, AA won out because as a platinum member I had a few benefits.

The arrival at the airport was a seamless and easy one, and from immigration to FCCA personnel, everyone was on top of their game and made you feel absolutely welcome. Vanessa representing the Tourism Department was phenomenal. The Dominican Republic is indeed fortunate to have such a passionate and gracious individual representing them.

With a population of over 8.5 million people, the Dominican Republic has it all. From great beaches, historic towns/buildings, restaurants, fantastic weather and while Spanish is the dominant language, it is easy to communicate and get around. The city has much to offer: Museum of the Royal Houses, documenting Santo Domingo's rich history: Palace of Columbus, Museum of the Dominican Man, Museum of History and Geography, Museum of Larimer, explaining the island's mining and jewelry industry: Amber Museum, Museum of Modern Art to name a few.

The Colonial City in Santo Domingo is a lover's dream. With its cobblestone pathways/street, great restaurants, shopping, nightlife and parks, one could easily while away the day on a romantic jaunt. Great destination for a wedding or honeymoon. The cathedrals are simply awesome: the history, the beauty, the elegance, all added to create that forever bond - marriage. Santo Domingo boasts some very upscale hotels - from the intimate to the corporate. Visited the Hostal Nicolas de Ovando an elegant colonial contemporary decorated 104 rooms and suites. Each room opens to a garden, swimming pool or the famous Las Damas river. Next I visited the very, very romantic Hotel Frances. With 19 rooms and gorgeous outdoor space, it was a difficult moment to truly leave this place.

Shopping in Santo Domingo is an easy one, as you have the choice of a few 'malls' to provide you with the necessities. One such mall is called the Blue Mall - and serves the high end market. Of course one cannot leave this destination without buying its fabled Amber or Larimar Stone. And what better way to end your shopping experience in the colonial city but to dine at one of the great local restaurants such as Meson di Bari.

Thoroughly enjoyed Santo Domingo and looking forward to visiting the rest of the country. Again a great destination for a Caribbean honeymoon or destination wedding. For more information on the Dominican Republic, please visit http://www.MarryCaribbean.com

HOW TO SAVE MONEY WHEN TRAVELING

Just saw this edit on Travel Agent online and thought it was excellent. This is so very timely for those who are planning on traveling to the Caribbean. Whether it is a romantic jaunt, a Caribbean Wedding or honeymoon, packing correctly is crucial to minimize the extra financial outlay.

"ASTA has provided some helpful packing tips to assist travelers that will make packing a breeze as part of its ongoing consumer advisory series. “There are two kinds of travelers in the world: those who packed light and those who wish they had,"ASTA notes, urging consumers to use a professional travel agent and to visit ASTA’s consumer website:

www.travelsense.org

. "With the now ubiquitous checked-baggage fees charged by most airlines, getting everything into as little space as possible is more important than ever."

"ASTA members know the techniques of efficient packing and packing tips for all types of travel," said Chris Russo, ASTA president and chair. “Travel agents really are there for their clients before, during and after their trip."

Here are a few techniques ASTA offers for efficient packing for all types of travel.

* Make a plan and stick to it. A packing list eliminates the panic of last-second packing, serves as a handy guide for repacking at the end of the trip, and can be beneficial in the unfortunate event of lost or stolen luggage.

* Check and check again. Cross-check your packing list to determine if one piece can cover multiple occasions. Pick clothes that coordinate well together, based around complimentary colors.

* Leave it behind. When it comes to jewelry don't take what you don't want to lose, and leave behind the flashy pieces that could attract thieves. Leave the perfume behind when scented lotions will work just as well.

* Ready, set, go. Keep a travel kit perpetually stocked in a waterproof case -- it saves packing time before the trip and aggravation after arrival. And don't fill bottles up to the very top--pressure inside the plane may force the contents to expand and overflow. Also, be careful when it comes to checking aerosols in your checked luggage as they also can explode under pressure.

* Smooth operator. Iron everything before placing it in the suitcase. If it goes in crisp and clean, odds are more in its favor of coming out the same. Button all buttons and zip all zippers.

* Fold it like you mean it. Practice folding like they do in clothing stores - they use that method for a reason. The better the fold, the fewer the creases. The interlocking method of folding clothes is ideal for suitcases. Overlap two pieces of clothing flat and then fold them into each other so that each piece cushions the other to aid in defying wrinkles.

* Pack backwards. Pack what you plan to wear or will need first, last. This will prevent rooting around the suitcase for a specific item while disrupting the rest.

* Pack it in. Packing loosely wastes precious space and causes clothes to wrinkle. Eliminate wasted space, such as the insides of shoes, which are perfect for socks or underwear. And when repacking, remember that balled-up, dirty laundry takes more space than carefully folded clothes, so repack your used clothing identically to your original packing method.

* Pack it out. Always carry travel documents, medication, jewelry, traveler's checks, keys and other valuables in your carry-on luggage. Items such as these should never be packed in checked luggage.

* Signed and delivered. Label each piece of luggage, both inside and out, with your name and telephone number, but not your home address. If an address is needed, then put your office address.

With a little TravelSense, a few packing guidelines and some helpful packing tips, traveling light will be an easy plan to follow, ASTA says. ASTA’s consumer website makes packing easy with a customizable packing list based upon a traveler’s destination, accommodations, weather at their destination, tour activities and number of travelers. Travelers can print off a checklist or e-mail it to themselves.

For more information on packing or traveling to the Caribbean for your destination wedding or honeymoon, please visit http://www.MarryCaribbean.com.