The Wedding Guru

CARIBBEAN TRAVEL ROUND-UP & FCCA Conference

2011-10-10T08:40:00.000-07:00

I had the pleasure of being in Puerto Rico for the FCCA conference and was truly delighted to be there.

Puerto Rico is a wonderful destination - lots of charm, romance, history, food and culture. No where is this more evident than in Old San Juan. A truly magnificent city with some of the best shopping in the Caribbean. From the Coach outlets, Ralph Lauren outlets, etc. local stores: but most of all the history. From the cobblestone streets to the historic cathedral, it is a feast for the mind. Nothing I can say in this very short roundup, can do justice to the beauty and charm of Puerto Rico.

FCCA - 18th Annual Cruise Conference
This was held at the 'state-of-the-art" Puerto Rico Conference center and was well attended by all with an interest in the cruise market. From Governments to attractions, the display of products or what the destinations have to offer to entice more ships to visit the region, was abundantly displayed. Walking the aisles when not meeting 'one & one' all the cruise executives turned out for this major event.

I attended all the sessions where the cruise executives were speaking and the mantra was almost the same. 'While we love the Caribbean, we will be putting more ships in the European/Asian markets where we can get a higher rate from passengers'. And the brilliant idea of the day is - Have your local school children greet the ships in their uniforms - this would really please the visitors to your shores. I sat there thinking, I am not hearing this right, but since it was repeated continuously, yes I did hear correctly. Unfortunately, during the question and answer period, I yielded the floor to those with more pressing concerns. However, I would like to state that "Children belong in school and not at Cruise Ship Piers welcoming anybody". They are our future leaders!!

GREAT BRIDAL EXP0
Please be advised that the relationship with the Great Bridal Expo has been terminated. The bridal industry is one of constant change, and as the habits of the engaged couple changes, so must we change along with it.

CARIBBEAN DESTINATION WEDDINGS

2011-08-23T16:30:00.000-07:00

I am always preaching about the importance of Travel Agents in the Destination Wedding/Honeymoon market vs. the United States based Wedding Planner - and recently had the opportunity to visit Mexico to see over 170 Destination Wedding Planners in action. But I am getting ahead of myself.

IDO DestinationWeddings.com recently had their annual symposium at the El Dorado Royale Hotel in Mexico. Approximately 300 in attendance - and the hotel/government/additional private sector made sure this was a memorable event. I was very impressed. This company - DestinationWeddings.com provides a full service 'one stop shopping" approach to destination weddings and romance travel. And heading this dynamic company is a veteran - Edward Cotton - COO (Email:ECotton@DestinationWeddings.com).

Of course with over 170 Home Based Agents in attendance, all the major wholesalers were there to sponsor events and plead their case as to why they should be the preferred vendor: GOGO Worldwide Vacations, Travel Impressions, Funjet Vacations, Classic Vacations, Pleasant Holidays, Aeromexico and the various Tourism partners.

Ed is quite proud of the fact that his merry band of home based agents have planned more than 12,000 successful destination weddings and has helped plan travel for more than 250,000 attending guests.And most important - these travel specialists work with the local wedding planners to get the job done.

As one who is always on the look out for her trusted travel partners - I had a discussion with Ed to find out if this symposium had a permanent home in Mexico or will he give other destinations the opportunity to bid on this event. He advised me that the next symposium (2012) will have approximately 600 - 800 in attendance and yes, he will put it out for bidding. After observing the elements of this event, I can say it is going to be a tough act to follow for any other destination

The hospitality of Karisma Hotels (El Dorado Royale, El Dorado Maroma and the Azul Beach) was above and beyond. This was hospitality at its finest. Each event outdid the other. The Mayan wedding ceremony on the beach at the El Dorado Maroma was awe inspiring and this was followed by a beach buffet extravaganza topped off with the Mayan Cultural dance. The final banquet was held at the El Dorado Royale and the ballroom was created to be a night of a million stars. I would say this was fantastic, but words cannot do this evening justice. The Sky Wedding Venue party at the Azul Beach Hotel provided an overview of the property with the beach and the sunset forming the backdrop. And overseeing all this was none other than Mandy Chomat VP Sales & Marketing: Premier Worldwide Marketing, KARISMA hotels.

Any destination, hotel or travel agent looking for an introduction, please contact me at: Jacqueline@MarryCaribbean.com

I am again working with Fox Television (Ct/Mass.) in promoting the Dream Wedding Contest. Participation comes with a very small price tag and if you have an interest, please let me know. The British Virgin Islands was the featured honeymoon destination in la

st year's Dream Wedding contest.

Keeping this blog relatively short today as I need to touch bases with loved one and friends in the Virginia area with regards to the earthquake.

THE BUSINESS OF GETTING MARRIED IN THE CARIBBEAN

2011-07-15T13:41:00.000-07:00

The business of weddings in the Caribbean is an important and profitable one, and I would like to take this opportunity to remind the Governments of the Caribbean who focus on this niche market to protect the citizens and their industry.

There are some destinations that are exempt from this as they are part of the US territory, so little if anything can be done.

Too many times, Governments 'allow' visitors to compete with their citizens for these jobs: it could be a wedding planner, photographer or any other 'expert' from stateside, who knows the territory well enough that they can bypass the laws. Obviously, some do come under the guise as guests. Each destination must enforce its work permit laws - as Caribbean Nationals would not be given the opportunity to work in other countries without the benefit of work permits. Most times, they cannot even get into the country.

Other travel service providers have an interest in bringing their guests to get married in the region, and of course the only benefit to the destination would be the paltry sum paid to the Officiant. The photographer, catering, restaurant, local wedding planner, and all who work in the industry are completely left out of the equation. It should be mandatory if it is not already, that a local Service Provider becomes the 'lead' on this event.

Then there is the fallacy of inviting Wedding Planners at a cost to the destination for the various symposiums or fact finding missions as they will send their valued clients to get married in the destination. From experience, no one is about to hand over their business to someone else, much less send their revenue stream to a destination where they have no control. This is far and few between. You want to increase the number of weddings into your region, you need to have a strong marketing/pr program which should include travel agents.

Caribbean destinations need to make sure their Service Providers for this industry are 'on top of their game' and that they are included in all of their wedding/honeymoon marketing promotion

You've got the best, say so! Do not allow competitors to denigrate your skilled and valuable
service providers. If you feel they are not up to the task, bring in qualified trainers to kick start the industry. And why is this important to me? As one who hails from the region, it is my pet peeve.

CAN YOU AFFORD TO IGNORE THIS MARKET

2011-06-29T05:40:00.000-07:00

New York State recently approved legislation to allow the LBGT community wishing to get married to do so. In approximately 30 days, there will be a lot of weddings and I am sure this will be followed by honeymoons.

Today, I would like to provide an overview of the tremendous buying power of this market. LGBT leisure travelers (Lesbian, Gay, Bisexual and Transgender).

According to renowned Forrester Research, this market of more than 7 million generates more than $41 Billion per year on their personal and leisure travel. They also tend to be more engaged with online travel booking than straight travelers. In comparison to the rest of the travel population, the incidence of rental cars and flights is much greater, but to successfully sell to LGBT travelers you must understand that your success depends on offering the right travel content – in the right way.

THE RIGHT CONTENT, IN THE RIGHT WAY, IS KEY TO LGBT TRAVEL SUCCESS.

Getting your content right is the most important element in developing a successful LGBT leisure travel business strategy. It is more important than social media, more important than mobile and more important than marketing. Why, because next to content, everything else is window dressing.* Travel firms that lack relevant content have nothing distinct to sell to LGBT travelers. I would also like to add that this goes for the rest of the population. In developing your content remember to:-

A. Sell both LGBT and general travel products. 49% of LGBT leisure travelers take trips to visit family and friends, so provide easy access to and promote your mainstream message and content.

B. Make it clear why a destination or hotel is LGBT-friendly.

C. LGBT leisure travelers have unique concerns. For example, is it acceptable for same-sex couples to hold hands in public? Are there LGBT-friendly neighborhoods, restaurants or clubs?

D. Will hotel check-in be pleasant or awkward? These are not unimportant details as 31% of LGBT travelers avoid cities/destinations where they feel the welcome mat has been rolled up and 32% avoid hotels where written or visual copy fails to make them feel welcome.

E. This is business - $41 Billion worth – not politics:

F. There are some destinations & service providers that have benefited from this alliance – Philadelphia whose visitphilly.com site includes a link to LGBT content Kimpton Hotel & Restaurants, Expedia to name a few.

G. Do make sure your LGBT content is ‘upfront’ and visible, not hiding behind pages of other things: preferably starting out on the ‘home page’.

DEMOGRAPHICS

Average Age - 42 years

Household Income - $77,325.00

Married/partnered - 49%

Vacation of 4-7days - 47%

Vacation of 8+ days - 26%

The above is just for general market travel. Can you imagine the destination or hotel that caters to the honeymoon/romance market and the tremendous revenues that can be earned from the rush of weddings in the next month and onward?

New York is a great 'feeder' market for the Caribbean! Think about that.

I am in the process of featuring all Hotels and Travel Suppliers who focus on this market segment on http://www.MarryCaribbean.com. Caribbean Hotels, please do not hesitate to send me relevant information on your company/hotel for inclusion. Email:Jacqueline@MarryCaribbean.com

CARIBBEAN WEDDING IN NEW YORK - JUNE 8TH, 2011

2011-05-16T08:42:00.000-07:00

You have watched the Royal Wedding! - Now the Caribbean presents its own wedding on June 8th, 2011 at Grand Central Station - Vanderbilt Hall. Do come and be a part of this fun and emotional event - hosted by the Caribbean Tourism Organization and http://www.MarryCaribbean.com

Here you will also find Caribbean countries offering incredible deals and providing you with the most updated information on where to go, and what to do. Come listen to the sounds of the Caribbean, the taste of the Caribbean and meet the people of the Caribbean. A fun and informative day for all.

We do want to thank all the sponsors who make this possible. If you would like to participate, do not hesitate to contact me. Information below.

CARIBBEAN WEDDING CELEBRATION SPONSORS

WHERE: Grand Central, New York WHEN: June 8, 2011 TIME: Approximately 2:30pm
SPONSORSHIP OPPORTUNITIES

[ X ] Wedding Gown______ Demetrios/For The Bride Magazine

[ X ] Tuxedo______1888MyTuxes.com by Galleria Invitations, Favors and Tuxedos

[__] Wedding Rings – Hers____Goldfinger Jewelry/Marigot, St. Martin

[__] Wedding Rings – His_____Goldfinger Jewelry/Marigot, St. Martin

[ X ] Honeymoon_________ American Airlines/Ottley’s Plantation Inn – St. Kitts

[_X] Photography_____________Dwayne Bishop Photography

[_x] Soloist_________________Marenda Perry, “Soprano of Spirit”

[ X ] Bridal Knife & Fork____ MarryCaribbean.com

[ X ] Wedding Cake ___________Kantours/Sponsored by St.Kitts

[__] Officiant ______________Anguilla Tourist Board

[_x] Flowers_________________St. Vincent& The Grenadines

[__] Glasses/plates/forks____Global Bridal Group

[_X] Hotel in New York for bride/groom (2 nights)____Barry Brown/Afar Magazine

[__] Champagne (4 bottles)___British Virgin Islands

[X_] Hair & MakeUP__________Hermies Salon – Hermione Fraser

Island Gifts for Bride & Groom (To be presented the day of wedding) WILL NOT BE INCLUDED IN ONLINE PROMOTION

PUBLICITY:

Program launched on Valentine’s Day:

• MarryCaribbean.com

• MarryCaribbean Press Release

• CaribbeanWeddingAssociation.com

GlobalWeddingResource.com

• Facebook

•Twitter

• Essence.com

•Linkedin

. Caribbean Tourism Organization

List of additional publicity outlets to come…

Contact: Jacqueline Johnson | Email: Jacqueline@MarryCaribbean.com | Office: 203-461-8423

CARIBBEAN WEDDING CELEBRATION

MARRYCARIBBEAN.COM AND CARIBBEAN TOURISM ORGANIZATION SPONSOR FORM

COMMITMENT DUE DATE: ASAP, 2011 — MATERIALS INCLUDING CERTIFICATE DUE BY: May 20, 2011

This will confirm ____________________________________ agreement to support CTO’s sponsorship solicitation effort for Wedding Celebration contest.

Sponsors will benefit from the following promotional elements:

•On the home page of MarryCaribbean.com, GlobalWeddingResource.com CaribbeanWeddingAssociation.com

•Details of all honeymoons packages will be posted online, along with an image, logo

•Exposure on Social networks, Facebook, Twitter, Linkedin, etc.

•Included in all publicity materials generated for sweepstakes and wedding

•Brochure distribution at the MarryCaribbean.com booth

•Promotion on Caribbean Tourism Organization website

SPONSOR agrees to provide the prize as outlined below:

Approximate Retail Value: US $____________

AUTHORIZED BY: Name:__________________________________________ Company:

Address: Tel:______________________ Fax:__________________ Email:__________________

Signature:_______________________________________ Date: __________________

Materials due by May 20, 2011 include: 35 words of copy, prize description copy, gift certificate/letter, Brochure.

Please return completed form to:

Jacqueline Johnson - MarryCaribbean.com

Phone: 203-461-8423 | Email: Jacqueline@MarryCaribbean.com, GlobalBridalGroup@gmail.com

TOP TEN BEACHES IN THE CARIBBEAN

2011-03-21T07:59:00.000-07:00

The Caribbean with close proximity to the United States is considered the 'Oasis' of the Western Hemisphere. No where else can you find so close to the US a region with extraordinary people, some of the best beaches in the world, world class hotels, and all the charms one would expect from 34 diverse islands.

It is therefore a difficult task at best to name the top ten beaches. Hence, when the Travel Channel decided to focus on this, I was a captive audience. Here is their top ten pick, beginning with #1:

Harbour Island - Bahamas

Tulum - Mexico

Negril - Jamaica

Puerto Rico

British Virgin islands

Tobago

Exhuma - Bahamas

Cancun

Necker Islands - British Virgin islands

Montego Bay - Jamaica

I waited and waited to see if I had listed them all correctly, as I patiently waited to hear the United States Virgin Islands mentioned. I do not know if you have ever been to St. John, but the beach there is beyond breathtaking. What about Aruba, Turks & Caicos and so many others. I know it is most difficult to do top ten of anything, but I guess an awareness of the region does benefit all.

With the wedding & honeymoon audience looking to solidify their lifestage event at one of these breathtaking islands, I am sure this will remind them of where they need to go to celebrate their love.

Getting married or enjoying a honeymoon in the Caribbean is still on the wish list of all engaged couples.

CARIBBEAN WEEK IN NEW YORK

2011-03-13T15:47:00.000-07:00

The Annual Caribbean Week will take place in New York - June 4 - 11, 2011.

This event will 'kick off' with a fair at Lincoln Center and to further enhance and promote the event - The Global Bridal Group, consisting of http://www.MarryCaribbean.com, http://www.CaribbeanWeddingAssociation.com and http://www.GlobalWeddingResource.com in conjunction with the Caribbean Tourism Organization - will marry a lucky couple. This lucky couple will have a gown designed by Ali Lue and the honeymoon given by the British Virgin islands. A fabulous and romantic destination.

Opportunities are still available for all Governments/hotels to participate. Kindly email me: jacqueline@MarryCaribbean.com.

The rest of the week will have a mixture of meetings, a dynamic and informative Marketing Conference, the Annual Government's of the Caribbean State Ball and ending on the 11th of June with Caribbean Film Screenings.

These public events are designed to bring awareness to the Caribbean and to put heads in beds. Most of all these events create and help build on the marketing efforts of each individual country. With a wedding. music, cultural shows in prime New York Media season, this event will most likely make all the television news, newspapers, bloggers and all media vehicle looking for news in a low period.

Public Relations companies, hotel representatives, Governments, travel agents, all should come together to make this one of the biggest events in New York. I do plan to keep you informed and to remind everyone of the importance of this event and why participation should be mandatory. It is Lincoln Center - June 4th on a Saturday, in New York. It does not come better than that.

If you have a candidate or you would like to enter the sweepstakes, please go to http://www.marryCaribbean.com for details. Start telling you friends, put it on your calendar, this is a must attend and fun event.

Wedding Guru Speaks Part 3

2011-02-21T07:20:00.000-08:00

2011 CHANGING DEMOGRAPHIC

2011-01-19T07:09:00.000-08:00

Recently came across the following article in Travel Market Report and thought it might be of interest to the readers of my blog. It is written in a very straightforward manner and really touch on what is happening in a constantly changing marketplace. Most important it quoted Daniel Levine,a leading trends expert and Executive Director of the Avant-Guide Institute. (He was the keynote speaker at last year's Caribbean Marketing Conference in New York)

Travel Agents and marketers ESPECIALLY those in the Caribbean community, this should be a "must read". While there is an upsurge in spending for the wedding & honeymoon markets (a topic I will address in my next edit) market understanding and expansion of the changing lifestyles, should be clearly understood by all.

8 Game Changing Trends and What They Mean to You

by Marilee Crocker

What are the consumer trends that will shape your business in 2011 and beyond? When Travel Market Report asked the experts, we learned that seismic shifts are in play right now.

“Culture moves slowly. Every once in a while, there’s a huge quake. It’s happening now,” said trend consultant Daniel Levine.

Trends are not fads, noted Levine, executive director of the Avant-Guide Institute in New York. Trends are big picture forces that alter the way people think and feel, In 2011, those forces will be dramatic, and their impact profound. Take a look.

#1: Boomers! Boomers! Boomers! This year, baby boomers will celebrate their 65th birthdays at the rate of 10,000 people a day. These boomers have time, money and energy to spare; they are “a force with tsunamic proportions,” said consultant Ken Dychtwald. They also have a deep thirst for experiences, and that holds true across income levels.

“By the time you reach your 50th or 60th birthday, you understand that happiness is likely to come from having a great dinner with friends, a fabulous vacation, or discovering a new aspect of yourself,” said Dychtwald, founder and CEO of Age Wave in Emeryville, CA.

Implications: Boomers will value the expertise of travel consultants who can help them craft the fantastic experiences they want – trips that nourish, rejuvenate and enlighten, learning and volunteer vacations, customized adventures. There’s “too much at stake” for these travelers to book through the Internet, Dychtwald said. “It’s not: what is the cost of the airplane? It’s: what is the cost of that week in terms of its importance in my life?”

# 2: The search for meaning. The recession and its aftermath are renewing a consumer focus on meaningfulness, “making people look inward at things that are really important to them,” Levine said. What matters now are: families and friends; education and self-improvement; health and spirituality; creativity; community involvement; and the environment.

Implications: “Travelers are willing to spend a lot of money on travel experiences, but they need different reasons to spend it,” Levine said. “For agents, the real strength is in marketing what they have in a different way – offering it to their customers as valuable, meaningful experiences. You have to press different buttons.”

#3: Green! Green! Green! Environmental awareness is influencing consumer choices in a big way.

“Concern about sustainability and the planet is top of mind for everybody,” said James Canton, CEO of the Institute for Global Futures, a San Francisco firm that advises global Fortune 100 companies. At Avant-Guide, research shows that environmental concern is “the biggest social trend for the rest of our careers,” Levine said.

Implications: “Seek out companies doing green things that are cool. Use that as a selling tool. People are willing to pay more for things that are really important to them, and green issues are one of those main things,” Levine said.

The Institute for Global Futures is telling its key clients that “for every strategy, new product or service, you must pay attention to the fact that over 98% of consumers in every market worldwide view themselves as environmentalists,” Canton said.

#4: The influential consumer. Marketing has lost its power; consumers are the “new influentials,” according to Canton. “Brands selling direct to the consumer are now being substituted by consumers recommending to consumers. In some ways they’re hijacking brand marketing for all products.”

Implications: Travelers may be getting recommendations from other consumers via the Internet, “but the final arbiter is that intimate relationship with a knowledgeable agent,” Canton said. Travel sellers should be able to capitalize on their role as trusted advisor. “Travel agents can provide a reality check. Consumers want integrity of information,” Canton added.

#5: A defensive mindset. Consumers are hedging their bets against events or circumstances that might blow their budgets, said Alexandra Smith, global trends analyst for Mintel International Group in Chicago. “It’s this defensive mindset around spending.”

Among the indicators Smith cited are: divorce insurance, which covers the cost of divorce logistics; increased sales of frozen foods, because they won’t go bad; and wedding day insurance that reimburses couples if it rains on their special day.

Implications: Recommend all-inclusive travel options that make it easier to budget and suggest to customers that they buy trip insurance, “Look at creative forms of travel insurance that go beyond lost luggage - insurance that insures that you’re getting the best trip you can. There’s an opportunity for travel services providers to weave that into packages they sell,” Smith said.

#6: Strong women - with friends. Expect to see growing numbers of single women over 50 traveling with their friends, said Dychtwald of Age Wave. Compared to earlier generations, boomer women are “more highly educated, more empowered, more independent, more powerful in almost every single way.” Many have also inherited money from their husbands or parents, and they have a passion for learning.

Implications: Women Boomers are a market that’s ripe for the picking, said Kathy Dragon, founder of the search engine traveldragon.com and a consultant in new media. Travel sellers need only issue an artful invitation. “Women Boomers are taking up any invitation from friends to go anywhere where they can learn. They’re saying, ‘I’m going to South Africa. Do you want to come?’”

#7: Internet ubiquity. “The Internet will be everyplace. It’s converging with TV, with computing, with cell phones. It’s the convergence of all this information technology into one kind of appliance. Every consumer purchasing decision is going to be mediated by this convergence,” Canton said. “The move to mobile computing, mobile communications, mobile transactions is going to transform consumers - always-connected devices that give me choices.”

Implications: “Brands need to learn how to navigate this new territory,” Canton advised. “If you are ignorant of your digital persona in the world as a brand, if you’re not managing Twitter and Facebook [etc.], that’s a huge liability.”

Businesses need to keep three things in mind, Canton said: 1) it’s about influencing the influencers; 2) perception is reality; and 3) monitoring and understanding your reputation is more important than any ad a business can take out.

#8: Stories are trickling up. The way that news and cultural influences spread has undergone a profound change, said Lisa Johnson, CEO of the Reach Group in Portland, Ore., and an expert on women consumers.

“Things that are impacting culture and what we’re talking about are trickling up.” Johnson cited the power of social media to take one person’s angry TV interview and turn it into a video (“Bed Intruder Song”) that became YouTube’s most-watched video in 2010. “Things don’t come on slowly anymore. They come on like a flood, and they don’t have to be mainstream.”

Implications: Stories communicate and they spread quickly, so use the power of story in marketing and social media, Johnson said. “If you want to create influence, you tell a story. Story is the new flavor for marketing, the enduring flavor.”

HAPPY NEW YEAR AND THANK YOU!!

2011-01-03T08:42:00.000-08:00

Happy New Year to everyone and wishing Peace, Happiness and Prosperity for 2011 and beyond.

I have decided to start the New Year off with truly thanking all the wonderful people I have had the good fortune to meet in the travel industry, and for all the support I have received throughout 2010. I am most blessed and fortunate to have so many wonderful people in my life.

Today, I digress from the business of bridal, destination weddings or Caribbean honeymoons to give an update of select individuals who are tops in their fields and are doing bigger and better things. One such individual is none other than Randy Doty. I do not know how many of you know this fabulous gentleman, but if you have the good fortune to meet, work with/for him, you will know that he is the all around best: In personality, behavior, industry knowledge, integrity, and in commitment. I am proud to call him friend, and I am proud to promote his new company and vision. He did not ask me to do so, and I am sure he will be absolutely surprised when he reads this.

Randy has been a Marketer in the hotel industry, for as long as I have known him and as you will see from the information below, is skilled and knowledgeable in all aspects of the hotel/travel industry. If you are in the process of revisiting or selecting a new marketing company, do consider Randy as he will go the extra mile for you.

Randy's Company is: "D&D ASSOCIATES, MARKETING & COMMUNICATIONS" P.O.Box 308771, St. Thomas, United States Virgin Islands 00803. Phone:340-771-1144 Email:rdotyvi@msn.com

"Let our Marketing & Communications Consultants customize a proposal tailored to your business needs, we offer a variety of standard services to our clients many of which are outlined below. If you need a project or service currently not listed in the information below please inquire. We also have affiliated partners or selected service providers where we will facilitate or provide introduction on your behalf.

Sales & Marketing

• Sales & Marketing Plan Development

• Sales Plan Deployment Development

• Sales Calls to the Travel Community & Travel Partners

• Brand Development & Business Pull-Thru Recommendations

• Contracting Services for Group or Wholesale Segments

• Contracting Services for Functions & Events

• Identification & Representation in Niche Markets (Dive, Wedding etc.)

• Segment Specific Plans to Target your Key Business Segments

• Develop a Recommended Annual Trade Show Plan

• Quarterly Plans & Actions for Company Associates

Communication & Public Relations

• Marketing & Communication Plan Development & Deployment

• Press Releases & Communications for Product Specific Industries

• Crisis Management Planning

• Package & Promotional Development for defined Products or Services

• Event Planning Services for Meetings or Destination Events

• Brochure, Flyer or E-Blast Development

• Social Networking Opportunities

Product Representation

• Overall Representation Services for Hotels, Resorts & Other Business

• New or Rebranded Product Launch

• Develop You Company Vision Session

• Industry Trade Show Coverage & Reservations Center Training

• Plan & Coordinate Familiarization Trips & Site Hosting Services

Operational Efficiencies

• Evaluate existing Operations Plan effectiveness for your Business>br>
• Review Staffing Guides and Schedules for Operational Efficiencies

• Time & Motion Study to target areas for Improvement

• Development of Job Descriptions & Daily Checklists to Maintain Efficiency

Service & Staffing Effectiveness

• Provide a comprehensive business evaluation from a shopper perspective

• Review existing guest comments or brand service scores & develop improvement plan with target dates.

D&D Associates can extend your business reach with our Affiliated Partners & Service Providers who can provide additional services to our Key Accounts. Let D&D Associates Marketing & Communications facilitate additional services or project completion to extend your business reach."

Any questions, do not hesitate to contact me: Jacqueline@marrycaribbean.com. Also do take time out to visit http://www.MarryCaribbean.com and see the new improvements on this site - promoting all things Caribbean. On this site you will also see the new Chinese portal - again promoting the Caribbean to over 50 million affluent Chinese travelers.

NOW BEGINS THE SEASON OF ENGAGEMENTS!

2010-11-30T07:41:00.000-08:00

The holiday season is upon us, starting with Thanksgiving and now begins the ritual of couples planning to solidify their relationships.

For those of us who focus on this market: Destination Weddings & Honeymoons: we go into high gear with promotions, advice and all manner of information. Destinations and hotels, if serious about this business should now focus on reminding couples, where to stay, what to do and the reason why your destination or hotel should be the preferred location.

From now until the spring this is considered the prime season for engagements. After all families are getting together to celebrate the holidays and the pressure is on for couples to make the 'important' announcement.

Over the last few days I have been monitoring the Social Networks regarding the number of couples announcing their engagements, and I am happy to say that marriage is still in 'vogue'. The http://www.MarryCaribbean.com is also seeing a surge in the number of visitors to the site. A happy time indeed!.

What is changing is the number of couples opting for non traditional locations, so if Caribbean countries want to remain competitive in this arena they do need to have a marketing strategy in place. According to the Wedding Report over 80% will go on a honeymoon. 39% will stay at a Resort and Destinations please do note that a whopping 15% will take a cruise. For more information on the business of weddings you can either contact the Wedding Report for more information or just email me: Jacqueline@Marrycaribbean.com.

I will be heading to Las Vegas in a couple of days to speak on the business of weddings at the upcoming Luxury Travel Show and of course at this event will delve into all the nuances of the bridal market. I would also like to feature a few promotions on http://www.Marrycaribbean.com so if you have a sweepstakes program you would like to donate, do not hesitate to contact me.

Dominican Republic - A Romantic Getaway

2010-11-14T11:10:00.000-08:00

Recently had the opportunity to attend the FCCA (Florida-Caribbean Cruise Association) Conference in beautiful and interesting Santo Domingo in the Dominican Republic. It has been a few years since I visited this destination, and was again surprised at the improvements and quality of the restaurants on this historic island.

It was an easy connection via American Airlines and it was a difficult choice between AA and Jetblue. However, AA won out because as a platinum member I had a few benefits.

The arrival at the airport was a seamless and easy one, and from immigration to FCCA personnel, everyone was on top of their game and made you feel absolutely welcome. Vanessa representing the Tourism Department was phenomenal. The Dominican Republic is indeed fortunate to have such a passionate and gracious individual representing them.

With a population of over 8.5 million people, the Dominican Republic has it all. From great beaches, historic towns/buildings, restaurants, fantastic weather and while Spanish is the dominant language, it is easy to communicate and get around. The city has much to offer: Museum of the Royal Houses, documenting Santo Domingo's rich history: Palace of Columbus, Museum of the Dominican Man, Museum of History and Geography, Museum of Larimer, explaining the island's mining and jewelry industry: Amber Museum, Museum of Modern Art to name a few.

The Colonial City in Santo Domingo is a lover's dream. With its cobblestone pathways/street, great restaurants, shopping, nightlife and parks, one could easily while away the day on a romantic jaunt. Great destination for a wedding or honeymoon. The cathedrals are simply awesome: the history, the beauty, the elegance, all added to create that forever bond - marriage. Santo Domingo boasts some very upscale hotels - from the intimate to the corporate. Visited the Hostal Nicolas de Ovando an elegant colonial contemporary decorated 104 rooms and suites. Each room opens to a garden, swimming pool or the famous Las Damas river. Next I visited the very, very romantic Hotel Frances. With 19 rooms and gorgeous outdoor space, it was a difficult moment to truly leave this place.

Shopping in Santo Domingo is an easy one, as you have the choice of a few 'malls' to provide you with the necessities. One such mall is called the Blue Mall - and serves the high end market. Of course one cannot leave this destination without buying its fabled Amber or Larimar Stone. And what better way to end your shopping experience in the colonial city but to dine at one of the great local restaurants such as Meson di Bari.

Thoroughly enjoyed Santo Domingo and looking forward to visiting the rest of the country. Again a great destination for a Caribbean honeymoon or destination wedding. For more information on the Dominican Republic, please visit http://www.MarryCaribbean.com

HOW TO SAVE MONEY WHEN TRAVELING

2010-11-02T07:51:00.000-07:00

Just saw this edit on Travel Agent online and thought it was excellent. This is so very timely for those who are planning on traveling to the Caribbean. Whether it is a romantic jaunt, a Caribbean Wedding or honeymoon, packing correctly is crucial to minimize the extra financial outlay.

"ASTA has provided some helpful packing tips to assist travelers that will make packing a breeze as part of its ongoing consumer advisory series. “There are two kinds of travelers in the world: those who packed light and those who wish they had,"ASTA notes, urging consumers to use a professional travel agent and to visit ASTA’s consumer website:

www.travelsense.org

. "With the now ubiquitous checked-baggage fees charged by most airlines, getting everything into as little space as possible is more important than ever."

"ASTA members know the techniques of efficient packing and packing tips for all types of travel," said Chris Russo, ASTA president and chair. “Travel agents really are there for their clients before, during and after their trip."

Here are a few techniques ASTA offers for efficient packing for all types of travel.

* Make a plan and stick to it. A packing list eliminates the panic of last-second packing, serves as a handy guide for repacking at the end of the trip, and can be beneficial in the unfortunate event of lost or stolen luggage.

* Check and check again. Cross-check your packing list to determine if one piece can cover multiple occasions. Pick clothes that coordinate well together, based around complimentary colors.

* Leave it behind. When it comes to jewelry don't take what you don't want to lose, and leave behind the flashy pieces that could attract thieves. Leave the perfume behind when scented lotions will work just as well.

* Ready, set, go. Keep a travel kit perpetually stocked in a waterproof case -- it saves packing time before the trip and aggravation after arrival. And don't fill bottles up to the very top--pressure inside the plane may force the contents to expand and overflow. Also, be careful when it comes to checking aerosols in your checked luggage as they also can explode under pressure.

* Smooth operator. Iron everything before placing it in the suitcase. If it goes in crisp and clean, odds are more in its favor of coming out the same. Button all buttons and zip all zippers.

* Fold it like you mean it. Practice folding like they do in clothing stores - they use that method for a reason. The better the fold, the fewer the creases. The interlocking method of folding clothes is ideal for suitcases. Overlap two pieces of clothing flat and then fold them into each other so that each piece cushions the other to aid in defying wrinkles.

* Pack backwards. Pack what you plan to wear or will need first, last. This will prevent rooting around the suitcase for a specific item while disrupting the rest.

* Pack it in. Packing loosely wastes precious space and causes clothes to wrinkle. Eliminate wasted space, such as the insides of shoes, which are perfect for socks or underwear. And when repacking, remember that balled-up, dirty laundry takes more space than carefully folded clothes, so repack your used clothing identically to your original packing method.

* Pack it out. Always carry travel documents, medication, jewelry, traveler's checks, keys and other valuables in your carry-on luggage. Items such as these should never be packed in checked luggage.

* Signed and delivered. Label each piece of luggage, both inside and out, with your name and telephone number, but not your home address. If an address is needed, then put your office address.

With a little TravelSense, a few packing guidelines and some helpful packing tips, traveling light will be an easy plan to follow, ASTA says. ASTA’s consumer website makes packing easy with a customizable packing list based upon a traveler’s destination, accommodations, weather at their destination, tour activities and number of travelers. Travelers can print off a checklist or e-mail it to themselves.

For more information on packing or traveling to the Caribbean for your destination wedding or honeymoon, please visit http://www.MarryCaribbean.com.

CARIBBEAN TOURISM ORGANIZATION LEADERSHIP CONFERENCE

2010-10-19T07:20:00.000-07:00

Recently attended the Caribbean Tourism Organization Leadership Conference in Barbados, and was duly impressed with the quality of the speakers and the messages. As usual, most Government functions in the region start with the formality of 'Flag Presentation' (a parade of each country's flag) and the host country would provide some form of entertainment. Well Barbados outdid themselves with the artistry of their military band.

Here it is a Sunday morning when I should be in Church, however I am in a meeting tapping my feet to some of the best music I have heard in a long time. The first speaker was none other than the CEO of British Airways, Mr. Willie Walsh - and he had some sobering thoughts on the the new passenger tax on British consumers and its impact on their travel habits. Excellent speaker and very much at ease in the Caribbean.

In the ongoing education of new markets by CTO, Mr. Pierre Gervois - President of China Elite Focus was next at the podium delivering one of the most riveting and entertaining speech on 'Targeting China's New Millionaires and Upscale Travelers. Mr. Gervois is the foremost expert on this market. A former Chief of Staff to the President of France, he now resides with his family in Shanghai and is also President of the Shanghai Travelers' Club. With 50 million Chinese travelers ready to see the world, he is expecting this number will double by 2010. And it seems they like to indulge in my favorite pastime, shopping. Obviously their travel habits and expenditure is greater than mine.

The quality of the speakers and information throughout the next two days was informative and educational.

The host hotel was the Hilton Barbados, and they did a fabulous job. The food was awesome, and I do believe I ate flying fish every day. This was superbly done. But what makes the hotel top of its game was the personnel. From bellman, to front desk to housekeeping, everything was done with a smile, gracious attitude and prompt delivery. I was very impressed with the staff and did fill out the comment card giving a rating of '10' (the highest.

. The sand on the beach was powdery white, the grounds - absolutely beautiful and I would watch the men rake the sand each morning just as the sun was coming up. Yes, my room faced the ocean.

Overall, the staff of the Caribbean Tourism Organization did an outstanding job in delivering a great conference.

I would also like to thank the members of the Allied Group who again voted for me to represent them on the Board of Directors. If more information is needed about the conference please do not hesitate to contact me: Jacqueline@MarryCaribbean.com

SLIDING NEWSSTAND SALE OF BRIDAL MAGAZINES AND WHAT IT MEANS

2010-08-19T08:01:00.000-07:00

This should be a 'must read' for all Caribbean Marketers!!

More Discussions behind Sliding Newsstand Sale of Bridal Magazines
br> Paul Pannone, INVESTIGATIVE REPORTER EWEDNEWS

Ongoing discussions behind lower newsstand sales continue this week, as eWedNews examines the lower effectiveness of advertising in printed publications at a time when a higher number of brides are using them to help plan their wedding.

While the statement appears to be contradictory in nature, recent studies show a higher than expected percentage of brides planning weddings use bridal magazines to guide them. Experts say newsstand sales are the best gauge in effectiveness, due to limited engagement period - approximately 12-18 months. A majority of engaged women reading bridal magazines prefer to buy their bridal magazines at newsstand rather than to subscribe, hence the value and importance of newsstand sales.

Discussions with magazine experts say subscription sales or “distribution” can come from a variety of sources such as publishers clearing house, trade shows, sweepstakes promotion, premium gifts incentives, bridal shows, etc., and do not provide a true read for effectiveness. Some claim the added distribution is to bolster circulation numbers as a way to dupe advertisers into paying more for advertising. Arguments against such actions say that by the time the bridal magazine subscription reaches her, she may be months into wedding planning.

Also, subscription sales, while good for some magazines is usually acquired at a financial loss. Postage, lower cost acquisition impact the bottom line negatively, as the renewal rate for bridal magazine subscriptions is almost nil; once the woman gets married, her life has changed and no longer has a need for bridal publications. According to experts, advertisers are then paying for publications that no longer appeals to their primary marketing target; Engaged Women.

Audit Bureau Circulation (ABC) is the best barometer of a bridal magazine circulation. MRA (Media mark Research) focuses on the upscale market. LNA focuses on ad lineage (how many advertising pages in each magazine) usually an aggregate number, as sometimes publishers build into the ad lineage questionable inserts.

Discussion among Wedding Industry Survey Network Advisory Board members said bridal publications that are “sold and bought” are more prone to be read and used, rather than those given away as promotional materials. Discussions conclude bridal publications still hold a place for appropriate wedding categories that require initial purchases soon after the engagement, including bridal gowns and bridesmaid dresses. No one agreed that a year after the engagement either the bride or the groom would purchase a bridal magazine to seek out the latest men's formal wear fashion. This usually takes place 6-8 weeks before the wedding.

The discussion behind printed bridal publications continues. Please register and post your comments or send them to Paul@eWedNews.com or call 631-756-7981 to tell us what you think.

"For the marketers of destination weddings, honeymoons or those who plan to engage couples planning to marry in the Caribbean, it is imperative to understand the nuances and changes in the buying of bridal media".Jacqueline Johnson, CTC

WEDDING INDUSTRY SURVEY NETWORK

2010-07-26T12:11:00.000-07:00

Press Release: Jacqueline Johnson Named to Wedding Industry Survey Network Advisory Board

July 26th, 2010

FOR IMMEDIATE RELEASE: Jacqueline Johnson Named to Wedding Industry Survey Network Advisory Board

New York – Tucson: July 26, 2010 – In their ongoing efforts to fill the need for timely and accurate information in the wedding business, the Wedding Industry Survey Network (WISN) names Jacqueline Johnson to its advisory board.

Johnson is a renowned wedding industry personality with experience working with Conde’ Nast, Bridal Guide Magazine, Advertising Director at Travel Agent Magazine and International Travel Director at New York magazine.

Currently she is the President/CEO of JACQUELINE JOHNSON & ASSOC. INC. a Media Company that provides comprehensive Bridal & Honeymoon guidance through interactive-target marketing utilizing the following vehicles/websites:

http://www.GlobalWeddingResoure.com

http://www.MarryCaribbean.com,br>
http://www.CaribbeanWeddingAssociation.com

http://www.BlogTheWeddingGuru.blogspot.com

For her involvement in the industry, she has been acknowledged by various countries/organizations:

1. NOAH Award for distinguished service in the travel industry from the Academy of Tourism Organization. An award that honors role models and mentors in each of the travel disciplines within the expanding field of MACROTOURISM.

2. Caribbean Tourism Organization (CTO) New Directions Committee in recognition and appreciation of efforts in conceptualizing and staging successful and innovative marketing initiatives in support of the development of Caribbean tourism.

3. Outstanding Service Award – CTO – in recognition of dedicated service and leadership/professional excellence in the development of the tourism product.

4. CTO Foundation Chairman’s Award – Deep appreciation for contribution to developing future Caribbean Tourism leaders as Chairman of the Audrey Palmer Hawks Memorial Scholarship Fund.

5. CTO Award of Excellence – Tireless dedication and exceptional support in promotion of Romance Market in the Caribbean

6. Brides Magazine Sales Person of the Year

7. United States Virgin Islands – Media Travel Partner of the Year

8. Jamaica Tourist Board – the Marcella Martinez Award for excellence in the promotion of Jamaica.

9. Caribbean Tourism Organization – Medal of Excellence as one of the 50th most influential person in the Caribbean.

Ms. Johnson is an active member of several organizations: The Association of Travel Marketing Executives - an Executive Board Member. Caribbean Tourism Organization where she is a member of the Executive Committee. Chairman of the Caribbean Tourism Organization Foundation The organization raises funds to further the education of outstanding young Caribbean citizens who have demonstrated a career commitment to tourism and are in financial need. Chairman – Allied Marketing Committee – Caribbean Tourism Organization. Jacqueline’s travel expertise is often called upon, and is a regular and featured speaker on Luxury Travel, Wedding and Honeymoon markets.

“In joining this fine group we’re going to be bringing together various talent and levels of expertise that will be lead and driven by the data. In these challenging times, it is so important that we’re presented the facts and allow people to derive their own conclusions based on those facts,” said Johnson.

“We are excited to have Jacqueline join us. Her reputation, scope and reach in the wedding travel and honeymoon area was found to be outstanding. Her perception and intuitiveness in the market will be an excellent guide for our group,” said Shane McMurray, creator and head of the Wedding Industry Survey Network.

For more information please contact:

Paul Pannone at 516-312-0090

Paul@ewednews.com

UPCOMING BRIDAL SHOWS

2010-07-13T11:10:00.000-07:00

This is a reminder to all Caribbean Governments and hotels of the upcoming Fall bridal shows. These events are put on by the Great Bridal Expo, the leading bridal show company in the United States.

With the recent announcement from the Wedding Report, showing an increase of 21.9% of the average cost of a wedding in the first half of 2010, it is of vital importance that destinations and hotels do participate in the upcoming shows in order to garner awareness for your product while building a revenue base..br>
The Great Bridal Expo was acknowledged by 'Trade Show Week Magazines' as a force to be reckoned with in the promotion and execution of bridal shows. The Caribbean collectively garners the lion's share of the wedding & honeymoon markets, but make no mistake the rest of the world have taken notice and is also aggressively pursuing this category.

For further information on the shows below or to answer any questions you may have, please do not hesitate to contact me at: Jacqueline@MarryCaribbean.com
CITY DAY/DATE DOORS FACILITY los Angeles Sept. 11, 2010 12:00pm Sheraton LA Downtown

Anaheim Sept. 12, 2010 12.00pm Anaheim Convention Center

Wash.D.C. Sept. 18, 2010 11.00am Hilton Alexandria at Mark Center

Boston Sept. 19, 2010 1.00pm Westin Boston Waterfront

Philadelphia Sept. 26, 2010 12.00pm Sheraton Phila. City Center

Dallas Oct. 3, 2010 12:00pm Fairmont Hotel Dallas

Ft. Lauderdale Oct. 9, 2010 12.00pm Marriott Harbor Beach Resort

Tampa Oct. 10, 2010 12.00pm Tampa Convention Center

Miami Oct. 17, 2010 12.00pm Doral Resort Miami

New York Oct. 19, 2010 5.30pm New York Marriott Marquis

Phoenix Oct. 24, 2010 12.00pm Phoenix Convention Center

Atlanta Oct. 31, 2010 12.00pm Grand Hyatt in Buckhead

The photos above were taken by me at the last bridal event in New York. Over five thousand were in attendance.

The new and improved http://www.MarryCaribbean.com is doing very well and as you can see lots of new features including 'google maps for each Caribbean island, passport updates and of course the promotion and acknowledgment of Travel Agents.

ANGUILLA

2010-06-29T07:38:00.000-07:00

I am passionate about the business of travel and do enjoy fact finding trips to all destinations I visit.

One such visit recently took me to the beautiful and picturesque Island of Anguilla. You can reach this Island via San Juan or better yet the Ferry from St. Maarten. Nothing like starting out on a boat ride to a romantic destination.

This Island with its spectacular views of the Caribbean at almost every angle, provides the perfect backdrop to a Caribbean destination wedding or honeymoon. The Islanders are proud of their destination, and go out of their way to be hospitable. Sailing is a national sport and it was amazing to see the festivities surrounding a local event of boat racing. Beach parties, cars following the boats around the Island, I am sure lots of betting, and serious celebration at the end of the race.

But I am ahead of myself. Having arrived on the Island, I was whisked off to the fabulous Malliouhana Hotel. There I was welcomed by the Resort Manager, Bart van Deventer. This is somewhat normal in my line of work, but I was amazed to see that this was not a 'special' greeting for me, but one that is extended to all guests. You are truly welcomed, at this property.

MALLIOUHANA HOTEL

The resort was opened in 1984 and since then have garnered a worldwide following and numerous awards. Upon arrival and seeing the layout, vista and hospitality of the staff you can fully understand why they are considered one of the finest resorts in the Caribbean. The hotel is perched on a cliff overlooking the bluest waters of the Caribbean and is situated on 26 acres.

My very large room was elegantly done, and the large terrace overlooked the Caribbean Sea. Upon visiting the rest of the hotel, I realised my room was 'ordinary' compared to the suites and villas. Each one was more beautiful than the other. A perfect place to host a destination wedding, have the honeymoon of your dreams or just a great place for a romantic retreat.

Malliouhana Hotel has a staff ratio of four per room, two per guest. In keeping with the resort's elegantly casual style, no jackets and ties are required in the main restaurant where guests enjoy French cuisine with Caribbean flair. And now the wine cellar!! The 25,000 bottle wine cellar is the largest in the Caribbean and hold the Wine Spectator Grand Award every year since 1999. I also visited the Spa, and again every amenity to soother mind, body and soul.

The planning and execution of weddings at this hotel, is like no other. Every attention to detail is observed, respected and done according to the wishes of the couple. The wedding coordinator is Ms. Chantelle Davis and her contact information is:chantal.davis@malliouhana.com (264-497-6111 xtn.407) And if you think this is out of your reach, try again as, like all Caribbean properties catering to this market, there are many pricing levels.

Next day was a very busy one, and I attended some local events as the guest of the Chief Minister. It was the weekend of the 43rd Anniversary of the Anguilla Revolution and it was celebrated in style. I attended a luncheon of senior citizens (the Chief Minister hosts all senior citizens on the Island at a special luncheon - transportation provided to pick them up and take them back to their respective residences). Island music finished off this fabulous luncheon, and it was a joy to see senior citizens dance to the local beat. It was then off to prepare and attend the Service of Thanksgiving In observance of the Revolution at the St.Mary's Parish Church. This was fully attended and the young minister who spoke was riveting.

A visit to Anguilla should be a 'must' on your travel list. For more information on the beautiful island of Anguilla, visit http://www.MarryCaribbean.com.

News from eWedNews The Source for Wedding Industry News for 06/22/2010

2010-06-23T09:30:00.000-07:00

News from eWedNews The Source for Wedding Industry News for 06/22/2010

ASSOCIATION OF TRAVEL MARKETING EXECUTIVES CONFERENCE

2010-06-18T09:20:00.000-07:00

Just returned from attending the Association of Travel Marketing Executives Conference in Boston. The speakers at this year's event were phenomenal and the event was totally sold out. I would like to congratulate once again the HalfMoon Hotel in Jamaica, for being this year's winner of the Green Innovation Award. Accepting for HalfMoon was Mr. Whitfield General Manager of this famed five star property.

For information on the conference here is a link from a blogger who did a great job in articulating the highlights:http://www.rockcheetah.com/blog or see below for the highlights of what he wrote.

ATME Chairman Joel Chusid welcomed the audience, set the stage and wasted no time in getting straight into the program.

Forrester Research Vice President Henry Harteveldt provided his typical tsunami of insightful and statistically based observations and predictions:

• Europe will undergo huge social change due to austerity programs – fewer vacations, later retirement

• In the US, 2010 is the first year when Baby Boomers turn 65. A huge demographic shift is coming

• Leisure travelers say value, reliability & past experience are equally important to price

• Era of new frugality is named “neoFrugal chic.” Savings is a point of pride. Every purchase is highly researched. Travel is a reward, not an entitlement. However, seeing upturn in people willing to pay more on products that save them time & hassle

• US audiences reported spending almost as much time online as watching TV in 2009

• Mobile will become the most important gateway for travel marketers in the next 3-4 years. Mobile currently represents 5% of online travel marketing budgets

• More than 9,300 iPhone travel apps. 6% of total iPhone Apps. 1 in 10 iPhone users have downloaded a travel app.

• 72% of leisure travelers engaged in social media – same statistic in US & Europe

• 58% of travelers have Facebook accounts. Fastest growing aspect of Facebook is mobile

• 57% of US leisure travelers use general search engines like google to research travel online. 1 in 5 travelers are “booking baffled” when online

• 32% travelers follow / fan companies to get deals. Interested in a social media strategy? Remember one word – greed. People want deals.

• Splinternet means people will use different technologies & devices to connect, but expect same service & quality standards

• 52% of travelers don’t have a brand in mind when they start to research their vacation. Only 3 in 10 travelers say they’re loyal to a travel company

• Data is Everything

• Brand Marketing is functioning a lot like a Roman Orgy. Disciplines no longer black & white – lots of overlap

Susan Black Black & Wright Group Partner (later affectionately referred to as “The Ubiquitous Susan Black”) was up next to describe “Who is Making Money from Social Media?”:

• 4 in 10 wake up to their social circles to get news and information

• 56% check Facebook or social media sites several times a day

• Social media isn’t about broadcasting – it’s about honesty, responsiveness, conversation & transparancy

• People like doing business with people they know. They LOVE doing business with people they trust

• 4 E’s of social media: Educate, Excite, Engage & Evangelize

• Search engines striving to produce results that are relevant & authentic. Social media provides both

• 81% of marketers have extended reach of e-mail by incorporating social media

• 55,000+ people “Like” Travelocity – providing Facebook fans special offers (example $150 off )

• Expedia has 1/5 Facebook fans of Travelocity – Does not get social media (I would say Expedia’s ownership of social media savvy TripAdvisor helps balance this out)

• 4 in 10 people recommend products on social media sites, 46% recommend on Facebook, 44% on Twitter

• Stacy Small (@EliteTravelGal), Roger Smith Hotel (@RSHotel), Southwest (@SouthwestAir), Sandals (@sandals), Jetsetter (@JetSetter) “get” social media. Gary Leopold, CEO of ISM took the stage to discuss “What’s Next in Digital Advertising”:

• Per Pugh Research, consumers are exposed to 7,000 advertising messages every day (500 per waking hour)

• The future of marketing is NOT all Digital. Integration of paid, owned & earned media is a new challenge for travel marketers

• 5 billion phones compared with only 1 billion computers in the world. We are going mobile

• Do you know who the Mayor of your business is?

• The future of marketing is being generous. Greed is not good in consumers mind anymore

• The future of marketing is telling great stories. Leverage content.

• The Future of marketing is service – Can no longer rely on Operations & HR to provide service

• Have moved from Selling Travel to Selling Experience; from Selling Destinations to Selling Journeys

• My interest is in the future. I’m going to spend the rest of my life there The heavy hitters, with site traffic providing the street cred to back it up, then took the stage to share “5 things we don’t know about them” (Full disclosure – there were a lot more than 5 things people did not know about each)

Rob Torres, Head of Travel, Google:

• Four key internet trends: Mobile, Social, Local & Personal

• New Credo of Google is Mobile First

• 1 out of every 6 minutes spent online is on a social network

• 19% of tweets comment on a brand

• The web is local. 1 in 5 Google desktop searches are related to location

• Hotel Price Ads Beta – Making searching for hotels much easier – can enter dates & availability, link to book. Available to 10% of users. Prices do not impact PageRank

• Expedia.co.uk integrating maps & Google Street View

• Google Sitelinks – Provides sub-categories for direct linking into most relevant aspect of Ads

• Google Search Funnels – looks at keywords & where customer visited upstream BEFORE visiting site

• On average, over 20 sites are visited before people book their travel (Note: official Google stat specifies that this takes place across 9 isolated sessions.)

• Google Goggles – Mobile application turns a picture into a query – Returns information about product & translates

• Innovate – Test – Measure

Krista Pappas – Global Head of Business Development, Bing:

• Interesting Microsoft considers “Scale” 100 Million users – Facebook got there in 9 months. iPod 3 years

• 25% of cliack are “back”; 42% need refinement, 50% of time spent on long queries – Bing attacking these issues

• Visual search plays a big part of the future. Very important for destinations & hotels

• Bing has a million Facebook followers

• Bing connecting through social media – used Ryan Seacrest example – 1 tweet = 40,000 site visitors

• Know people searching for travel are starting with maps, but still learning about commercial intent

Christine Petersen – CMO, TripAdvisor:

• TripAdvisor is largest travel site in the world; Bigger than parent Expedia. Also it is larger than Travelocity, Orbitz & Priceline Combined

• New Facebook Trip Friends App: Wisdom of crowds is great, but wisdom of friends is better

• Facebook is the social graph

• TripAdvisor is most popular travel App on iPhoneTrip. Mobile site gets 1 million visits per month

• Offering free business listings to hotels threatened by Gulf oil spill

• In Fall, TripAdvisor will be testing integrated content project with major European hotel chain to monitor reviews

• TripAdvisor Office has a Kegerator (with its own Facebook page)

The closing session, moderated by John Peters VP, Tripology/Rand McNally with the topic of Social Media – Who’s Doing it Right?

Roseanne Landay Director, Strategy & Business Development, Pleasant Holidays:

• Pleasant Holidays claims highest ROI in social media – Roseanne is only one in company working on social media, with no other dollars invested

• Using Social Media for Speed – last minute travel deals achieved over $500 Thousand in sales over six months

• Social Media Best Practices: Listen, Engage, Monitor, Nurture, Share, Measure

• Social media also helps Pleasant Holidays maintain contact with customer, keep them from leaving to other competitors or booking channels

Meredith Hanrahan CMO, Cheapflights US:

• Cheapflights launching Zugu, a new meta-search experience

• Cheapflights for baragin hunters; launching new brand Zugu for need driven buyers

• Ran “What the Hell is Zugu?” contest. Prize is a Round the World Trip. Drove visitors to site from Twitter & Facebook with clues in search

• Zugu UK social media program led to 20% increase in followers, 50 million PR impressions

Michael Dalesandro CEO, WhereIveBeen:

• Where I’ve Been has 9.5MM members, social media site for travel

• $15,000 total marketing spend has yielded 9.5 Million visitors

• Focus on 3 things, open, social, relevant

• Twitter campaign recap: 18 tweets drove more than 600K followers

Rick Seaney CEO, FareCompare:

• Time, Money, Site Links & Speed – Requirements uccess for all online travel media cos

• Best part of social media is marketers can use it to package different aspects to make interesting

• New Google Timeliness feature makes continuous messaging a necessity – otherwise you disappear.

• FareCompare has 180 twitter accounts

• Best day of week and time to search airfares is Tuesdays at 3:00pm

• Best day of the week to fly is Wednesday

• FareCompare has “elves” who respond to questions he doesn’t have time to answer

• Favorite airlines in social media are @southwestair & @jetblue. If you have an issue & tweet, you will probably get an answer

Gary Leopold later commented that “A good marketing & media plan is like a well made stew.”

Overall it was a great learning experience coupled with the ability to network at the highest levels of business. But most important, these findings provide travel marketers across the board with updated information to help them in their marketing initiatives/planning. This also applies to those marketers who are looking at the changes in the wedding & honeymoon markets, and the importance of Social Networking.

JAMAICA: "OUT OF MANY ONE PEOPLE"

2010-05-27T05:41:00.000-07:00

Jamaica, the land of wood and water is the third largest island in the Caribbean. With a strong global presence and a colorful history, settled first by the Arawak Indians, Caribs then 'discovered by Columbus in 1494', then taken over by the English in 1655 which contributed to the 'breakaway' of a group of its citizens who refused to be enslaved by the British. This 'breakaway group' known as the Jamaican Maroons fought with the British to relinquish their hold on the island. Of course the British stayed until Independence in 1962.

The above is a quick review of the history of Jamaica as I remember it. How it translates and why I write today is based on the media obsession with the events that are now playing out in Kingston, the Capital and business area of Jamaica.

Yes, negative news make good copy and good ratings. However, one must put things in perspective. What is happening is the pursuit of one man to bring him to face the American justice system for possible illegal activities. Bear in mind, that the niche market that this gentleman controls is fueled by demand from select consumers in the American Market. The revenue that has been derived from his operation, has also gone into reinforcing a neighborhood of questionable activities, thereby creating 'loyalties'. I do believe that without a strong consumer demand, certain illegal activities would certainly disappear.

By and far the citizens of this country are law abiding and like anywhere else in the world want peace and prosperity. The constant barrage of media cannot and does not differentiate a military operation in a select town within a country, and in effect tarnish the entire country with the events of what is taking place in a small area.

The resort areas and other parts of the Island, are totally unaffected by what is happening in one small area. Yes, there is an advisory: but like anything else common sense and understanding of advisories should be taken into account especially for those who write and claim to understand the travel industry.

I am deeply saddened by the loss of life, the negativity, the unfair reporting, the misunderstanding of a country by those who should know better, and the seemingly low profile of any Public Relations effort.

These are my thoughts and I am sure there are those who do have a different version of things. Yes, there is politics involved, but in every country and all manner of events, politics always take center stage. See the events of the major oil disaster in the United States that will certainly create havoc with the environment, the industries that depend on the ocean for a living, death of wildlife, etc.

Jamaica, with is lush vegetation, diverse topography, great beaches, hotels/resorts to suit every budget, waterfalls, great coffee, music, food, pulsating music offers the traveler a range of activities: if you are looking for relaxation - golf, weddings, honeymoons, family vacations, romantic jaunts: whatever your desire (legal) this is a great Caribbean destination to visit.

Caribbean Weddings & Honeymoons

2010-04-27T08:07:00.000-07:00

The beauty of the Caribbean with all its offerings is the perfect environment to have your Caribbean destination wedding or celebrate your Caribbean Honeymoon.

The options are many as each of the 33 member countries that make up the Caribbean, offer something for everyone. Whether it is tying the knot on a cruise ship or a land based affair, you will certainly have memories to last a lifetime, in an environment that truly cannot be duplicated.

You can be as lavish as you would like your event to be or as simple as your budget dictates. Whatever your wish, it can be accomplished. Your choices of location and hotels are as varied as one can imagine.

Of course you can also visit http://www.MarryCaribbean.com to enter for a Free New York Wedding and a Caribbean Honeymoon. The honeymoon sponsored by the United States Virgin Islands, the wedding gown is compliments of the Bahamas, Procreation trip given by Starwoods, bridal cake by the British Virgin Islands, tuxedo by 1800.MyTuxes (MarryCaribbean.com)and other gifts that will be posted shortly. Also for further information visit http://www.MarryCaribbean.com

Do It Caribbean Wedding Celebration

2010-04-07T12:32:00.000-07:00

In celebration of Caribbean Week, MarryCaribbean.com and the Caribbean Tourism Organization will select a lucky couple to get married at Lincoln Center and enjoy a fabulous Caribbean honeymoon in the United States Virgin Islands: FOR FREE

WHERE: Lincoln Center - Manhattan, New York

WHEN: Saturday June 12, 2010

TIME: Approximately 3:00pm

PRIZES:

Wedding Gown & Groom’s Tuxedo

His & Hers Wedding Band

Honeymoon in the United States Virgin Islands

Wedding Cake by the British Virgin Islands

Island Gifts and more

TO ENTER:

Write an essay, 300 words or less about your engagement – the place, the proposal, the ring, your reaction and more – and how a Caribbean honeymoon would be the icing on the cake. Submit your entry online at www.MarryCaribbean.com between March 20, 2010 and April 30, 2010 or by email: Jacqueline@MarryCaribbean.com

DoItCaribbean

WEDDING CELEBRATION

http://www.MarryCaribbean.com & Caribbean Tourism Organization Contest Official Rules

For more information please visit http://www.MarryCaribbean.com

BRIDES SEEK VALUE, PERSONAL CHEMISTRY FROM WEDDING PLANNERS

2010-03-01T08:48:00.000-08:00

Received this article from Jeff Kear, Co-owner of MyWeddingWorkbook.com.

I am a big supporter of all things bridal, especially when there is information that can help you with your daily decisions. In addition to bringing you up to date bridal market information, I do provide a forum that will enable you to know the people in the industry and perhaps build alliances. If you find this information helpful, please do not hesitate to visit his site, and of course your comments are welcome.

Destination weddings & honeymoons, continue to deliver a recession proof, year round business. For the Caribbean, this is an important market segment that brings much needed revenue to the destination.

"Brides seek value, personal chemistry from wedding planners

Today's brides are more inclined to hire wedding planners who are value-driven, more willing to collaborate and who provide day-of-wedding packages, according to a survey conducted by My Wedding Workbook Pro - http://www.myweddingworkbookpro.com/ - the wedding planning software for bridal consultants.

When brides were asked about the top factors they would consider when hiring a wedding planner, 71.9% named cost as the leading factor. In addition, of the respondents who did not hire a consultant, 74.7% stated that they decided against hiring a planner because it was simply "too expensive."

"Most newly engaged brides assume that hiring a wedding planner will dramatically drive up the price of their wedding," said Jeff Kear, co-owner of My Wedding Workbook Pro and My Wedding Workbook - http://www.myweddingworkbook.com/ - the online wedding planner software for brides. "But consultants can actually reduce vendor costs in lots of ways and make sure couples get what they pay for. So consultants who can demonstrate the value they deliver - especially during a recession - can really put themselves at an advantage."

The current recession also has influenced what types of services brides want from consultants, with more than 90% of brides responding that they would only consider hiring a planner for day-of-wedding services. Another big expectation that brides have of planners is the ability to negotiate very favorable rates with vendors, with 55.6% of respondents listing this as a critical attribute.

Once you get beyond concerns of cost, what brides really want from their wedding planner is great personal chemistry and a collaborative relationship. Indeed, 56.9% of brides listed this as a top factor in choosing a consultant, and another 32.3% want a partner who can help relieve the stress of managing every detail.

"What we discovered is that a bride doesn't necessarily want someone who just comes in and takes over," said Kear. "She wants a partner who will listen to her, work with her and share her vision. She wants someone who will give her great advice and who will assume the responsibilities that she doesn't have the time or desire to shoulder. Any consultant who brings this kind of flexibility and sensitivity to the table is positioned for success."

However, there are still many brides who, regardless of the cost of hiring a planner, would prefer planning their wedding themselves. Of the brides surveyed, 44% listed themselves as being a "do-it-yourself type person," 33.1% did not anticipate needing much help and 25.2% said they were not comfortable handing over wedding planning responsibilities.

"When you get right down to it, hiring a wedding consultant is a very personal decision. Some brides have looked forward to planning their wedding for so long that for them it would be unconscionable to ask someone else to do it," said Kear. "Others place their main priority on getting married but would rather leave all the details up to someone else. And then there's a ton of brides who are somewhere in between. The wedding consultants who can serve all those in-betweeners are the ones who will have very busy practices."

For additional interesting data on brides’ attitudes and opinions, visit our blog at http://www.myweddingworkbookpro.com/blog/index.cfm.

--------------------------------------- About My Wedding Workbook http://www.myweddingworkbook.com/

My Wedding Workbook is comprehensive wedding software for do-it-yourself brides who want to stay organized throughout the entire wedding planning process. My Wedding Workbook’s user-friendly design is straightforward, simple to navigate and allows you to easily print information from any page. Its plethora of integrated tools allows for easy planning of every event from the engagement party to they honeymoon. A great alternative to the messy paper planner, My Wedding Workbook is web-based, secure and accessible from anywhere there’s an Internet connection.

About My Wedding Workbook Pro http://www.myweddingworkbookpro.com/

My Wedding Workbook Pro is the premier professional wedding planner software for consultants. It’s the “smart” way to manage your business with integrated tools to organize each client’s event details and the ability to collaborate with clients by providing them with access to designated areas of the software. My Wedding Workbook Pro is built to expand and change with your business and, best of all, its comprehensive Web-based software enables professionals to easily manage your business from anywhere you can access the Internet."

For more information on the Caribbean, visit http://www.MarryCaribbean.com

Choosing a Destination for your Caribbean Honeymoon or Wedding

2010-02-17T12:33:00.000-08:00

I am always intrigued why publications/media outlets continue to vote for the top ten or the top twenty hotels or destinations. Yes, it was to peak the interest of the consumer that they may buy the product. After all, what better way to find out if you are part of the popular group than being associated with the 'in' or the top 'whatever product' that is now being promoted. But is it fair to the destinations/hotels that did not get picked.

I believe that the media outlet that focuses on this narrow aspect of the market do have the responsibility to inform its readers of all the options, and what each one offers.

The Caribbean with over 33 Islands, each offers something unique. Aruba with its Dutch heritage, (great cheese)food, warm friendly people: Bahamas with over 800 islands and a great place to get married or honeymoon, British Virgin Islands, some of the most romantic spots on God's earth, crystal clear blue waters like sailing on a mirror: Jamaica: mountains, waterfall, food, music and great beaches: United States Virgin Islands: three Islands to choose from (St. Croix, St. John & St. Thomas)a shopping mecca, some of the best beaches this side of the universe, great hotels and no passport requirement: Cayman:The serenity of this island promotes romance; Puerto Rico: (Spanish heritage) fabulous restaurants, good golf, vibrant nightlife, again no passport required; St. Kitts: great people, serenity, romance, food, relaxation, all this comes to mind when I think of St. Kitts; St. Lucia; an extraordinary destination. Love the people, the food, the vegetation a nature lover's fantasy. Of course I could go on and on.

Where can you learn about all the islands that you can make the right decision for your Caribbean wedding or honeymoon? In addition to visiting the respective websites (http://www.MarryCaribbean.com)or Government offices, you can also visit bridal shows where the different countries and hotels offer a glimpse of their product.

One such show coming up that should give you an overview of what you should expect on this 'special' trip is http://www.Destinationweddingsexpo.com. This bridal Show will take place on Sunday March 21, 2010 at the Sheraton La Guardia, New York.

Of course, since this is the season, you will find numerous bridal shows around the country. Weddings & Honeymoons generate millions of dollars to the economy of the destinations/hotels that remind engaged couples that they do exist. The Caribbean, with close proximity to the United States offers the best in wedding planning and execution in an environment that is simply breathtaking. For your honeymoon needs you have over 33 gorgeous islands to choose from. Work with your Travel Agent to find the match that best mirror your lifestyle.

SCRUB ISLAND RESORT - THE NEW PRIVATE ISLAND RESORT IN THE BRITISH VIRGIN ISLANDS

2010-02-11T11:51:00.000-08:00

Today is the official opening day of the very new and fabulous resort - Scrub Island Resort - located on a private island paradise called Scrub Island, in the beautiful British Virgin Islands.

With close proximity to the United States, traveling to the British Virgin Islands is a breeze. Lots of connecting flights. Personally I like to fly into the United States Virgin Islands and then get the ferry to Tortola (British Virgin Islands). You sail some of the most gorgeous waters of the Caribbean, and it is one of the most relaxing way to travel, and I might add a great way to start a honeymoon or get a jump on romance.

Scrub Island is a private island in the British Virgin Islands. Scrub Island Resort is positioned to take in all the surrounding breathtaking views. This new Resort is a combination of Suites, Villas, Marina & Spa: offering all the amenities that will enrich your travel experience.

Features of this new resort include a lagoon pool with cascading waterfall as well as a regular pool surrounded by the latest in comfortable chairs and umbrellas. The Caribbean is widely known for its fabulous beaches, and the British Virgin Islands excel in this arena. Hence Scrub Island is surrounded by some of the most gorgeous waters and white sand beaches. Of course, you will also benefit from the attractively laid out beach chairs and umbrellas.

With its own marina, offering 53 deep water berths for long term or transient docking, transportation to and from Scrub Island Resort is done in style. You will be accommodated on a luxurious boat - Scrub Island Yacht - all to make your stay a memorable one.

When it comes to cuisine, everything awaits your palate. And to make sure you keep the same fabulous body you arrived with, the luxurious spa as well as in-room massage treatment is just a phone call away. Of course for the more active traveler a state-of-the-art health club with all the latest equipment.

With the beauty and amenities of this resort, it is absolutely a perfect environment to host a destination wedding. My conversation with Mr. Scott Ward did confirm that he has already booked weddings for as early as April. Weddings and honeymoons will be an integral part of the consumer mix of this hotel in paradise.

To book your weddings or honeymoon you can call Mr. Scott Ward: Email:sward@mainsailhotels.com or Phone:1 813 254 3110 xtn 102 or of course through the traditional route of the Reservation Department 1 877 -890 7444. I always like the personal touch.

DESTINATION WEDDINGS EXPO

2010-02-07T11:49:00.000-08:00

The engagement season is well underway and so are the proliferation of bridal shows. My own experience is that the shows are attracting a great many brides and so this is just another avenue for Destinations, Hotels, and Service Providers to reach this 'must buy' market.

I am always in awe of entrepreneurs who give their all to the industry. One such entrepreneur is Lisa Jones-Smith who began her career at Libgo Travel. Her tenure with this well know retail travel company lasted 18 years, and she held many positions within the company finally receiving the much coveted Presidents Award for top sales growth consecutively.

Lisa is the Founder and Executive Director of Worldwide Group Travel LLC, a successful online travel business. Worldwide Group Travel LLC specializes in all aspects of group travel and destination wedding planning. Under Lisa's leadership, her company has expanded to include all countries of the Caribbean offering a diversity of products, from honeymoon to premium travel specials.

To add to the continued growth of her company, a natural extension was the development of bridal shows; hence the new division - Destination Weddings Expo. The first Destination Weddings Expo was held on March 29, 2009 in New York, followed by Philadelphia and Baltimore in October. These shows attracted major brands such as Sandals, Palace Resorts, Palladium Resorts, American Airlines and Air Jamaica. Sponsoring this event was none other than the Jamaica Tourist Board.

The new season starts off on March 21, 2010 at the Sheraton LaGuardia East in New York and will be followed by Philadelphia and Baltimore in Fall. To learn more about Destination Weddings Expo please visit http://www.destinationweddingsexpo.com. The Worldwide Group Travel team comprises of a number of agents who are committed to excellence.

I strongly feel that this is part of my responsibility as one who provides Wedding Market Solutions to inform and educate as to the options and products available in the wedding & honeymoon industry. The Caribbean Wedding & Honeymoon Industry should have a strong presence at these shows to further garner a greater share of this lucrative business.

The Tragedy of Haiti and the Misguided

2010-01-28T11:48:00.000-08:00

It is with a sad heart that I watch the destruction of Haiti and its people on the nightly news. It is also a proud moment in the history of humanity to see the outpouring of resources of all kind to this tragedy. We the people of the Caribbean, thank our brothers and sisters around the world for their continued generosity.

The Caribbean is the oasis of the Western Hemisphere and every member country of this region offers the best in relaxation, history, climate, food, music romance, beaches and whatever else the mind can conceive of, legitimately of course.

Hence, it is disheartening to see the position that some people take with regards to Royal Caribbean cruise line keeping this interesting destination on its itinerary. HAITI NEEDS THE BUSINESS..THE RESIDENTS OF LABADEE NEEDS THE BUSINESS. Whether they are bringing in supplies or just vacationing passengers, this act will guarantee that residents can keep their jobs, and a bad situation will not become worse for those in other towns/area of Haiti. The same goes for the Dominican Republic which shares land space with Haiti. They need visitors to keep the economy going.

Yes, it is quite thoughtful to think of vacationers enjoying the beauty of the destination while such suffering is going on. However, one must look at the bigger picture and know that without tourism bringing in much needed foreign exchange, things could get worse for everyone..not just in Port-au-Prince.

I encourage everyone to consider the Caribbean for your vacation, destination wedding or honeymoon. From St.Kitts to the United States Vrigin Islands, Jamaica, Cayman or the British Virgin Islands you will find the best of everything to make your trip one to remember.

At this time everyone is quite familiar with all the numbers and places to contact for contribution to this disaster. However, if in doubt you can contact the Caribbean Tourism Organization.

http://www.MarryCaribbean.com

http://www.CaribbeanWeddingAssociation.com

http://www.GlobalWeddingResource.com

Wedding & Engagement Season

2010-01-20T07:54:00.000-08:00

The wedding and engagement season is in full gear with the proliferation of bridal shows across the United States and Canada.

As the Pres/CEO of Jacqueline Johnson & Associates, Inc. which owns http://www.MarryCaribbean.com, http://www.CaribbeanWeddingAssociation.com & http://www.GlobalWeddingResource.com I do frequent the bridal shows to get an overview of the state of the industry. I am also a featured speaker on the circuit. In addition I have the added and delightful responsibility as Wedding & Honeymoon Correspondent for the Questex Publishing Company.

It was a delightful afternoon on January 18th in the ballroom at the New York Marriott Marquis Hotel where I attended the latest bridal show put on by the Great Bridal Expo. I went in a bit early to see the number of vendors and to discuss opportunities or alliances for MarryCaribbean.com. I was amazed at the space and quality of the vendors.

More important and surprising was the 'crush' of engaged couples lining up for registration into the event. I expected to see these numbers in secondary markets where a bridal show is the 'event' of the season. Not in New York. Final tally of attendees for the evening was approximately 5,000. The ballroom was packed. Seating was available upstairs, which became standing room only. They crowded the aisles, they crowded the vendors and was intent on getting all the necessary information to make the decision of a lifetime.

I chatted with as many couples as I could(quite a few men were there also) trying to find out at what stage they were in the planning, their proposed budgets, choice of location for wedding or honeymoon. Responses were diverse as one would expect, but for travel the selection of hotel or destination was difficult as the array of offerings were numerous and confusing. Regarding expenditure, the parents or families were contributing and they wanted the biggest and best.

The Great Bridal Expo created a very entertaining show. The featured sponsors were prominently displayed on the stage (of course some sponsors did not make use of this opportunity in the best way) their ads or limited message constantly on a revolving schedule. The show started with a group of dancers showing the latest and best moves to the wedding party. This got everyone seated and in a cheering mood. This was followed by a fashion show showing the latest bridal and bridal party wear from some of the hottest designers.

The attendance by the Caribbean was extremely limited, and the irony was that, everyone I spoke to at this event planned to honeymoon in the Caribbean. A few of them were considering a destination wedding. The only destination in attendance was Barbados. For the hotels, it was Sandals and Starwoods.

Participation at these events should be a must, for anyone with an interest in getting a share of the wedding & honeymoon markets. It is all about getting your product and message to the right audience at the right time. The Caribbean Wedding Industry should be the dominant player at events such as this.

THE PROBLEM WITH THE CARIBBEAN

2010-01-14T05:31:00.000-08:00

The devastation in Haiti has one glued not only to the television, but the monitoring of all social networks. As Hillary Clinton said on the 'news beat' this morning "the devastation is of biblical proportions".

I pray for the people of this region, I pray for the dead, but most of all I pray for the living, as they are the ones that will be facing the many tomorrows. My appreciation goes out to the many relief workers, the countries that are sending in much needed aid, the airlines and cruise lines plying the Caribbean route, and all those who are working or contributing to this great relief effort.

I am from the Caribbean: I watch out for the people of the region: I watch out for the business of the Caribbean: I lend my expertise and help wherever I can or whenever I am needed:In most cases I do not wait to be asked: These are my people: These are my families: I am committed to helping.

I would kindly ask all Governments presently running television commercials promoting the enjoyment of travel to the region, to graciously instruct your marketing agents in the North American Market to immediately suspend all advertising television commercials. If you do not have a clause in your contract to suspend advertising immediately without penalty, you should take your 'Strategic Marketing Thinker' to task.

This shows respect for your brother/sister country, and from a financial position it is a waste of your marketing dollars to have your commercials blaring during any catastrophe.

The majority of the Caribbean is very well schooled in the art of crisis management and disaster preparedness, perhaps, just perhaps you could also have a standard message developed by your STM (Strategic Marketing Thinker)that could take the place of the lovely message of fun and frolic in the beauty of what is considered the 'Oasis the Western Hemisphere', the Caribbean of course.

Again I pray for relief for the people of Haiti and know that the world is watching and with God's Blessings tomorrow will be a better day.

"The worries which we meet each day, May lie as stumbling blocks across our way Or we may make them stepping stones to be of Grace, O Lord to Thee. Anna E. Hamilton

The Business of Weddings In the Caribbean

2010-01-08T11:55:00.000-08:00

Wishing everyone a Happy, Healthy and Prosperous New Year. The Wedding & Honeymoon season is in full gear and my wish is that the Caribbean will garner a larger share of this market. This means, understanding the changing habits of the American consumer, the selection of media, social networks and the education and importance of Travel Agents. The marketplace is overcrowded with the competitive free offerings from hotels. Each one seems to want to out do the other in this department.,

The end result, consumer confusion.

The most frequent requests I receive on the MarryCaribbean.com website is, 'Can you help me decipher and navigate the world of 'Free'. My mantra and advice is the same as ever...this is a lifestage event, you are looking for memories to last a lifetime, and you are certainly not going to find it sharing a hall with 4 or 5 other couples while waiting for your turn at the buffet counter. Work with a qualified Travel Agent or on Island Service Provider who are certified and skilled at the business of planning this major event..your Destination Wedding.

According to the recent findings of the Wedding Report, the average cost of a wedding jumped 34% from $16,546. in Q2 2009 to $22,121 in Q3, 2009. What it tells me is that while budgets are somewhat squeezed, the couple planning to say "I Do" still want to make it a memorable event.

This weekend and into the early part of next week, the Caribbean Hotel and Tourism Association will be meeting in Puerto Rico to provide its members with a place and opportunity to work with wholesalers/travel agents in the sale and promotion of their offerings. (I hope CHTA does agree me with me that this their objective). Following this crowd of clients you will find all forms of media vying for attention and of course each one brings a Number One status for presentation to the clients in attendance.

The old adage remains true, "Not everything that glitters is gold". Verify, verify, verify. Know the people you are working or planning to work with, make sure they are reputable. This business sometimes brings out the charlatans.

Destination Wedding and Honeymoon is still a year round market with the Caribbean collectively as the number #1 region. And remember advertising is most effective when it reaches a consumer when she is 'ready to buy'. Simply put, getting the right message to the right person at the right time.

Once a couple gets engaged, they are engaged in consumption. Have a question, do not hesitate to contact me on http://www.MarryCaribbean.com - The Wedding Guru.

The Wedding Guru: Caribbean's First Over The Water Bungalow at the Famed HalfMoon Resort in Jamaica

2009-12-10T10:03:00.000-08:00

The Wedding Guru: Caribbean's First Over The Water Bungalow at the Famed HalfMoon Resort in Jamaica

2009-12-10T09:47:00.000-08:00

The Wedding Guru: Caribbean's First Over The Water Bungalow at the Famed HalfMoon Resort in Jamaica

Caribbean's First Over The Water Bungalow at the Famed HalfMoon Resort in Jamaica

2009-12-10T08:36:00.000-08:00

The Caribbean's first Over-the-water bungalow can be found at the fabulous five star hotel - HalfMoon Resort in Jamaica.

Attended a Destination Wedding Showcase event at this venerable property and as usual the service was above and beyond expectations. Arrived a day late to this event as I was speaking at the Luxury Travel Show in Las Vegas. However, upon my arrival I was taken to the Spa Suite (where I would spend the rest of the weekend) to get settled, and if I was so inclined I could join the others to visit a private home to view some of the best orchids grown in Jamaica.

Of course I could not pass up such a chance and quickly changed for this tour. This was at the home of a private citizen - Ms. Paulette Henry of Blooming Designs. This segment requires its own editorial Met the rest of the participants and team. Everything was done in style.

Before I continue with the tour and the events of the weekend, I must tell you about this property. The HalfMoon Resort is situated on over 400 lushly landscaped acres offering something for everyone. With 33 stately four to seven bedroom Royal Villas, each with its own personal staff and pool, 164 luxurious suites and 34 breathtaking rooms.

This provides an ideal setting for any wedding or romance celebration. The team is topnotch and the service extraordinary. No cookie cutter event, everything is personalized and at a competitive price. As part of this bridal showcase, events and setting were created to provide a glimpse at how events are planned and executed for the guests.

OVER THE WATER BUNGALOW

What I was intrigued with was the two new bungalows that was built over the clear, crystal and calm waters of the Caribbean Sea. At the moment they are being used for select spa treatments and yoga. When entering this structure, it is open all around to view the stillness of the sea and to hear the relaxing swoosh against the rocks. Being the romantic I quickly asked about private dinners by candlelight for those who desire this ambiance. The Director smiled and assured me that the objective is to please the client and arrangements could be made. Of course I immediately took that for a yes. So will certainly advise engaged couples on http://www.MarryCaribbean.com

Each event hosted by this venerable hotel was over the top. From the beach barbecue, night golf, rafting and picnic at Lethe to the final dinner at the Royal Villa. Visitors to Jamaica should never miss the rafting experience. Of course no trip to Halfmoon would be complete without the Dolphin encounter. An unforgettable experience you can meet, swim and even kiss the Dolphins in the Dolphin Lagoon. And as a final farewell you need to leave the property in the best mind, body and soul and that requires a trip the Fern Tree Spa.

FERN TREE SPA

Quoting from manual: "Tucked far away from the fast paced material world is a natural paradise embraced by two arms; one of the land and one of the sea. The Fern Tree Spa at HalfMoon is a nurturing refuge with native Caribbean healing powers drawn from both land and sea". My daughter who was with me in Las Vegas and traveled with me to HalfMoon declared this is the best ever. And she should know as her teenage life is full of massages, pedicures, facials and manicures.

A RETORSPECTIVE ON MEDIA AND IMPACT OF THE NEW PARADIGM ON YOUR B USINESS

2009-10-14T06:56:00.000-07:00

A lot of attention is being paid to the recent bridal magazine closings, but it is easy to miss the big picture of the new and reordered media paradigm.

First, let's take a big step back and look at the US Post Office. Why the Post Office? Well, fifty years ago there were over 70,000 post offices serving slightly more than half the current US population. Back then, parents, siblings and others waited for their favorite mail to arrive. Today, before children can read or write they are exposed to the internet. As we move forward, Post Offices in the US continue to decline with less than half the amount of outlets serving a larger population.

Fast forward from the 70's through the 90's, the golden age of television and we witness the demise of alternate media vehicles such as once dominant large circulation publications such as Life, Look and Readers Digest (filed for bankruptcy in 2009). By the early 90's, publishing morphed into special interest and other magazines tailored to focused demographics rather than just general interest. Television expanded aggressively from the three major networks to a phalanx of cable channels too numerous to mention in this brief retrospective.

The really big trend with network television is they also could no longer depend on their large audiences and had to be more content driven like print and deal with the realities collectively and individually of smaller more qualified audience to ensure survival and prosperity.

Meanwhile newspapers have become more akin to General Motors, once being the king of the auto business. With over 100 major newspapers going out of business in the last year, survivors have found the changing media landscape pockmarked with challenges.

First, savvy marketers have more options than ever before to match their products with compatible marketing and media. In general, print provides sight: radio delivers sound and television encompasses both. On the other hand, online provides all the above with enhanced ability to be interactive and instantaneous.

I saw the writing on the wall four years ago with the convergence of the internet and on-line medium. I have not looked back since. The formation and promotion of my websites, http://www.MarryCaribbean.com, http://www.GlobalWeddingResource.com and others. We continue to gain new perspectives and an intimate relationship, particularly with engaged couples looking to get married or honeymoon in the Caribbean. Today the online world is taking a more prominent role in the selection, education and decision process of the entire bridal market.

MARRYCARIBBEAN.COM ENHANCES WEB SITE

2009-08-26T16:44:00.000-07:00

MarryCaribbean.com Enhances Web Site with Video Components

Stamford, Connecticut, August 26, 2009

MarryCaribbean.com, the premiere web site for all things Caribbean weddings and honeymoons, has made it even easier to select your wedding destination by adding video clips to the web site. Destinations and hotels currently featured include the U.S. Virgin Islands, the British Virgin Islands and Half Moon Resort in Jamaica. Also new in the video library is the “Wedding Guru Speaks,” a 3-part series featuring the latest updates on the island protocols, warm-weather dress styles, expectations, travel documentation, etc.—by a seasoned, Caribbean-born expert.

“Our vision for the site is to create a vehicle to make decision making easier and video is just another tool to help with the process, said Jacqueline Johnson, the creative mind behind MarryCaribbean.com. We share in the excitement of every couple tying the knot and if we can take some of the challenge out of planning a destination wedding then our work is done.”

MarryCaribbean.com recently formed partnerships with on-line booking agent Travelocity and the hotel review site Oyster.com. Visitors can read comprehensive expert hotel reviews, choose that ideal location, and book travel all with the click of a mouse.

If the indulgent Caribbean is where you’ve always wanted to exchange vows and share your first days as husband and wife, visit the internets most complete listing of resources on destination weddings and honeymoons, www.marrycaribbean.com. The site is designed to encourage visitor interaction so share your stories and photos. Follow the Wedding Guru…Twitter: http://twitter.com/MarryCaribbean; Youtube: http://youtube.com/MarryCaribbean; FaceBook: http://www.facebook.com/Jacqueline.MarryCaribbean; Blog: http://www.BlogTheWeddingGuru.blogspot.com; Linkedin: http://www.Linkedin.com/MarryCaribbean

THE WEDDING GURU

The expertise of the Wedding Guru in the Caribbean wedding and honeymoon market is unrivaled. A product of the Caribbean, the Guru spent more than 20 years with the top Bridal Magazines. Promoting weddings, honeymoons and the romantic Caribbean is more than a business—it’s a passion!

SURVIVING THE AMERICAN DREAM

2009-08-14T15:17:00.000-07:00

Today I digress from the usual update to provide a synopsis of Surviving the American Dream or basically surviving in this great land.

I guess the trials of living and working in a competitive environment evens the playing field with stories from each and everyone of us. The good, the bad and the terrible, we each have our own stories. But this is not about that. This is about the deliberate workings of the insecure, the racist, the intellectually challenged, the shakedown artist and so forth. You would be amazed at the lengths some individuals will go to create havoc in someone's life.

The Publishing Industry which offers some of the best education and opportunities for financial gain and exposure, is one of the most 'closed' industries you could ever find. This is an industry that has limited opportunities for minorities (and I mean blacks). It is a rarity when you find a decision maker who is black. I remember always scanning the 'trades' to see if they would include a black face in any of the party photos or company photos. Yes, there is racism everywhere, but no more so than in this industry. I am not talking about years ago, this is about now. Check the roster of any magazines and see how many blacks they employ. Look at sales opportunities and if you can find 10 black sales professionals in decision making positions within mainstream magazines I am willing to apologize.

My brief overview is not too much about the injustices inflicted on all of us, but the deliberate attempt to create destruction in our lives, due to envy and the need to 'keep us in our places'. I have been very fortunate, in that I have come in contact and made lasting friends with some awesome people. Friends who will go the extra mile to help or provide any kind of support I need. But then there are those who go out of their way to create havoc.

The amazing thing is that when targeted, they will go to any lengths to try and destroy you. If you are of limited faith or are insecure, survival is not possible. You must wake up each day with renewed faith and vigor to combat all negatives in your life. I do believe in heaven and hell, and if at the end of this journey I find there is no hell, I am going to be extremely disappointed.,

I am from the Caribbean, and made of sterner stuff. It is impossible to break me and I will survive and prosper. I was brought up to believe in myself and that I could achieve my dream through hard work and smart choices. The competitive environment that I have chosen to be in, makes me a pioneer in this field and the only black or non white to own a business. Yes, there are those who would like to see me fail, and there are those who have made me their special target, but be warned as I do firmly believe that if you start a fight you must have the courage to finish it, as I do intend to finish it for you.

STONEFIELD ESTATE IN ST.LUCIA

2009-07-07T06:47:00.000-07:00

Have you ever walked into a hotel and thought you have entered nirvana. Such is the feeling you get when you visit Stonefield Estate in St. Lucia. Lush gardens, fruit trees, breathtaking scenery and hidden hideouts that are villas, all make for a real like Eden experience.

This enchanted resort offers its finest in accommodation, cuisine, service and spa with affordable packages which is bound to give value for money. The famous Mango Restaurant offers a one of a kind experience with a close up look at the Pitons (St. Lucia's twin mountains) and the wide expanse of the ocean. The local herbs grown on the property is used in the cuisine and served on Stonefield Estate's signature clay plates.

One way to gauge the attraction of a hotel is its large local clientele. It is a sure sign that the service, food and hospitality is above and beyond. Why? local clients are the toughest on hotel offerings. To me the attraction of this hotel besides the amenities is none other than its superb General Manager - Mr. Ernie George. He attends to every detail and with a crackerjack staff, you lack for nothing, and all done with hospitality that leaves you marveling.

Nestled in the rain forest, the resort boasts 18 neatly well disguised villas, each with their private plunge pools, and open garden showers. The accommodation comes in various categories ranging from one bedroom superior - US$100.00: premium deluxe US$110.00 - suite US$120.00 - two bedroom luxury US$200.00 - three bedroom luxury US$250.00 and these rates will hold until December 29, 2009. Such luxury and attention to detail at these bargain rates is sure to bring in the lovers - honeymoons, destination weddings, those looking to connect with each other and of course nature lovers. Something for everyone.

Flights into and out of St. Lucia are extremely competitive at this time of the year, so do not hesitate to check this property out.

With regard to destination weddings or honeymoons, this very able and gracious General Manager will create your fantasy at an affordable cost. All details will be taken care of, attended to, and most important it will all be stress free. Think of yourself in paradise, the day before you "Say I Do' and getting the best his & hers massage of your life. And there the fantasy begins.... Stonefield Villa Estate Resort - http://www.stonefieldvillas.com or check out http://www.Marrycaribbean.com

UNITED STATES VIRGIN ISLANDS TRIP

2009-06-30T10:42:00.000-07:00

I always look forward to my trips to the United States Virgin Islands. This visit was to attend the annual Symposium put on by the St. Thomas, St. John, St. Croix Hotel Association. And as usual, they do not disappoint.

A very professional run organization, subject matter and attendees treated with the utmost respect, hotel offerings of good quality and allotted time to visit places of interest, whether it is your favorite jewelry store, sailing or whatever else catches your fancy, as you are truly in paradise. I have to digress and acknowledge with thanks the Award received "The partner Who Contributes The Most To Our Local Economy", which I now have prominently displayed in my office.

The main event was held at the Marriott Frenchman's Reef Hotel, St. Thomas, and the staff was on top of their game to make sure all preparations including av and food was seamless and on time. Events were also held at various hotels, so that everyone had a chance to visit the different properties. I stayed downtown at the Windward Passage Hotel run by one of the best managers in the Caribbean, Ms. Wein Demetrios. At this hotel, all details are attended to.

Once the Symposium on St. Thomas was finished, I headed over to St. Croix along with a few wholesalers for a site inspection. Took the seaplane over (which I do like - you take off in the water and land in the water)and then was whisked away to see the first property, The Palms at Pelican Cove. A lavish lunch was provided and the very generous manager - Ms. Julie Printy decided to give away a few hotel stays. I was one of the lucky recipients and upon a full inspection of the hotel, thought it was the ideal place to get away from everything. Great beach, lots of privacy all in a very casual manner.

Next property was the Caravelle Hotel. It is downtown St. Croix on the waterfront. This is a lovely historic property, and you are greeted in the lobby entrance with a fountain. The hardest part of this inspection was to get me to leave room 222 - as this beautiful room was the ultimate - overlooking the waterfront.

The King Christian Hotel was next - a pretty and inviting lobby, again on the waterfront. If you are looking to go to the beach, there is a 2 minute ferry ride to the beach. Chenay Bay Hotel was next on the list - could have stayed at the open air restaurant on the beach all day. I did not eat at this hotel, but I understand their food is one of the best. I also noticed that the beach hut was covered with netting to make sure you were never bothered by anything pesky. A good selling point for me. Stayed at the Divi Resort. Lovely rooms facing the beautiful Caribbean Sea, and of course for those with the energy and inclination, there is a very large casino across the street. Always love this property. A touch of class with all amenities, but one that offers down to earth relaxation.

CARIBBEAN WEDDING IN NEW YORK

2009-06-30T10:12:00.000-07:00

It was a sincere privilege to select and organize the MarryCaribbean.com/Caribbean Tourism Organization wedding in New York for Lisa and Brian.

Lisa & Brian were the lucky winners of the sweepstakes promotion. They are just fabulous people and unlike the drama surrounding most brides, they both took it all in stride. A sincere pleasure working with them. When I met the parents I knew why their daughter was so even keel. It seems to run in the family.

The promotion went live on http://MarryCaribbean.com in March and the response was phenomenal. Each contestant had to write an essay on how they met, and why they wanted to honeymoon in the Caribbean. The event took place at the Manhattan Center on June 11th, 2009.

Supporting the efforts and providing gifts for the fabulous couple: British Virgin Islands: Honeymoon at Biras Creek (including air) United States Virgin Islands: His & hers diamond rings from Cardow Jewellers St. Lucia: Fabulous flowers St. Kitts: Wedding cake by Dreamy Weddings Bahamas: Wedding gown compliments of Demetrios Starwood Hotels: The procreation vacation Palmyra Hotel: First Anniversary trip Heart to Heart: The beautiful bridal bouquets Make-up: Annette Meeks GlobalWeddingResource.com: Champagne/bridal knife and fork, etc. MarryCaribbean.com: Minister Keith Gugliuzza

The ceremony was conducted by Keith@nyMarriages.com and he did a fabulous job. I was so impressed with his performance, that he will now do all my New York weddings. The Master of Ceremonies was the Director of Tourism for the British Virgin Islands, and she was superb in the role. A very beautiful event at the Manhattan Center.

They were serenaded the following night at a black tie event at the Plaza hotel where they did the traditional 'first dance'. It was another well orchestrated and fabulous event.

All this was done to promote the offerings of the Caribbean during the 'Annual Caribbean Week'. What better place to have a romantic wedding or honeymoon than in the beautiful Caribbean.

JAMAICA TRIP

2009-05-20T07:00:00.000-07:00

The Travel Convention Season is very much underway, and had to be in Jamaica last week for the annual JAPEX Conference (Jamaica Product Exchange). I must say I do enjoy attending these events as I find it a great way to make new friends, and renew old acquaintances, while viewing the latest government and hotel offerings.

RITZ CARLTON HOTEL
Stayed at the Ritz Carlton hotel in Montego Bay (convention hotel)and was quite pleased to see that the property had a small face lift in the lobby area. New and colorful area rugs and strategically placed relaxing furniture, of course done in the Ritz Carlton style. Rooms were always elegant and housekeeping does a great job of keeping it clean. As usual I checked in without fanfare as I like to travel the way my audience from http://www.MarryCaribbean.com does. The checking in process was easy and the young ladies at the desk were helpful and all smiles, but most important room was ready and very clean.

Met with the Executive Director of Rooms the next day (knew him from a past life) and was so very happy to see him. Absolutely charming gentleman, and of course he was very anxious to show me what they are doing to attract more destination weddings and honeymoons. Two rooms were used to display some of the offerings. Was very impressed with the floral arrangements and the florists used for this occasion.

JAPEX
Most of the hotels were in attendance and of course destination weddings and honeymoons featured prominently. Jamaica garners the lion's share of this market from the United States and each hotel is trying grow their share of the market. There were new and updated properties eg: Moondance, Grand Palladium Hotels & Resorts, the renovated and updated Wexford Hotel and all the old favorites: HalfMoon Resort & Spa, Superclubs, Sandals/Beaches, Tryall, Sunset Jamaica Grande, Roundhill to name a few.

The evenings were sponsored events, and Sandals hosted the group for a dinner on their private island. I must tell you that Sandals Resorts events are never to be missed. You arrive at Sandals Montego Bay and then take their ferry for a five minute ride to their island. You are greeted by some of the best trained staff on the island, there is music, numerous food stations(Italian, Chinese, Jamaican etc.) I am always in awe of Mr. Butch Stewart and what he has accomplished, especially in the tourism sector. No wonder his properties are always in demand. He truly delivers on the product and all at a competitive price.

PRICING
Due to the economy now is the best time to take advantage of all the promotional pricing and amenities. From airlines to hotels, everyone had something of value to offer.

Caribbean Tourism Organization Foundation Auction

2009-04-30T03:15:00.000-07:00

WE NEED YOUR HELP!! The economy has severely cut donor spending - no surprise here. However, the need to provide educational funding is greater than ever.

As the Chairman of the Tourism Organization Foundation, it is my role to help seek out opportunities to generate revenues for this worthy cause.

HOW CAN YOU PARTICIPATE? C-Market Network - Bidding for Good; one of the most respected and prominent online auction sites in the United States is donating time, space, commissions to create a Private Branded CTO Foundation Auction portal. We need you to provide a trip or product that we can auction off on the site.

WHAT IS THE BENEFIT TO MY COMPANY? In addition to a qualified workforce, your company will have national exposure on "Bidding for Good" for three weeks while the auction is running. Additional information can be found on http://www.marryCaribbean.com, http://www.GlobalWeddingResource.com and all major social networks.

WHO WILL BENEFIT FROM REVENUE GENERATED? Every dollar earned will go the Foundation. No payment to staff, volunteers or C-Market.

WHERE DO I SEND INFORMATION? Jacqueline Johnson,CTC Email:Jacqueline@MarryCaribbean.com or Jjohnsonctc@aol.com Phone:203-461-8423 Fax:203-461-8427

THANK YOU!! A very big thank you to HalfMoon Hotel & Resort in Montego Bay Jamaica for the first hotel to offer a week's stay. HalfMoon hotel is one of the premier properties in Jamaica nestled on over 400 acres. They are renowned for their attention to detail and hospitality, and as an upscale prperty all amenities are the finest.

The second hotel to offer a Caribbean Wedding & honeymoon package was none other than St. Lucia's historic and fabulous property, FondDoux Holiday Plantation. If you are lucky enough to bid and get this package, you will stay at the hotel visited by Prince Charles. Eroline, who presides over this gem of a property, will show you a new level of Caribbean hospitality.

Destination Wedding & Honeymoon Expo

2009-04-22T07:20:00.000-07:00

The Performance Media Group headed by Mark Murphy - President/CEO will launch the Virtual Destination Wedding & Honeymoon Expo on April 25 - 26, 2009. The site will remain on-demand through June 19, 2009.

I was asked to be the Keynote speaker for this virtual show and so drove to New Jersey to film the webinar. A very interesting and dynamic way to reach over 4,000 brides. As everyone in the bridal industry knows, online now plays a key role in the decision making process of engaged couples.

The two day event will mimic a traditional land-based bridal show, but in an online, 3-D environment. Engaged couples/brides can attend virtual seminars, panel discussions and presentations in which multi-media allow a highly interactive environment to get and share information.

An Exhibition Hall enables consumers to head straight to the booths of interest, download brochures, watch videos and interact with sales representatives via chat capabilities. All of this is done with one click of a tab.

I will be the Moderator in the Exhibition Hall and my Account Executive Katrina Johnson will answer questions at the MarryCaribbean.com booth.

There is much for the bride to choose from as it relates to her Destination Wedding or Caribbean Honeymoon. Hotels such as Superlcubs, Halfmoon Resort in Jamaica, Stonefield Estate Villa Resort & FondDoux Holiday Plantation in St. Lucia are offering very attractive packages. (See http://www.MarryCaribbean.com for details) With the wedding season in high gear, destinations such as the United States Virgin Islands, British Virgin Islands, Jamaica, Bahamas to name a few, that invest in the promotion of this industry will continue to garner the 'lion's share of this business.

I am looking forward to being a part of this highly anticipated show and help promote the offerings of the Caribbean.

Tying the Knot Caribbean Style

2009-04-18T17:02:00.000-07:00

Tying the Knot Caribbean Style

The Caribbean will bring a little romance to New York during Caribbean Week and prove that Life Needs the Caribbean as the CTDC partners with MarryCaribbean.com to host an island-flavored wedding on stage at the Caribbean Fair. The wedding will take place at 3:00pm Wednesday June 10, 2009.

According to Jacqueline Johnson, president of MarryCaribbean.com and a CTO Allied Board Member, the wedding and honeymoon market is part of a constantly regenerating marketplace delivering much needed revenues to the Caribbean on a year round basis.

“The weddings and honeymoon market is continuing to hold strong, despite the global economic struggle. People still want to get married, have a honeymoon and take care of both in the most romantic region in the world, the Caribbean,” said Johnson. “Weddings are always a 'crowd pleaser' in that it draws awareness to the Caribbean, and additional visitors to the fair.”

The Caribbean Wedding will be heavily promoted in the news media and, in addition, information on the event will be on MarryCaribbean.com, GlobalWeddingResource.com, Facebook, Twitter, LinkedIn and other social networks.

A number of sponsors are already on board for the event:

• Wedding Cake sponsored by Dreamy Weddings of St. Kitts

• Wedding Dress by Demetrios

• Rings by The United States Virgin Islands

• Honeymoon by the British Virgin Islands/Biras Creek Resort

• Bridal Knife & Fork by MarryCaribbean.com

• Day of event utensils, etc. by GlobalWeddingResource.com

• First Anniversary Holiday by Palmyra A Soltis Resort & Spa, Jamaica

Additional sponsorship opportunities are still available. For more information contact Jacqueline Johnson at Jacqueline@marrycaribbean.com

BRIDAL SHOWS

2009-03-23T06:27:00.000-07:00

With the bridal season underway, bridal shows are reporting large numbers of engaged couples in attendance. Just received this information from another show: The Great Bridal Expo.

"LIVE FROM DALLAS, TEXAS....Runway explodes with excitement, Fashion Trends, & Honeymoon Show... as Great Bridal Expo Fashion show gets underway in Dallas, Texas.

Travel Industry flocks to show in numbers never seen in years. Honeymoons the one bright spot in a depressed Travel Industry. Most Honeymoon destinations are now looking to this bright spot to generate record Destination & Honeymoon revenue. Real Estate & Finance a close second and much more is forecast from these sectors as plans start for the expansion of The Great Bridal Expo shows across the United States".

Caribbean destinations/hotels interested in the lucrative destination wedding & honeymoon markets should make sure they have a presence at these shows.

For further information on the Great Bridal Expo and show dates visit: http://www.Greatbridalexpo.com, and for more information on Caribbean Weddings & Honeymoons visit: http://www.MarryCaribbean.com

Caribbean Destination Weddings & Honeymoons

2009-03-18T14:05:00.000-07:00

Although the economy is creating havoc within some industries, the destination wedding & honeymoon markets are still going strong.

Beneficiary of this constantly regenerating market is certainly the Caribbean. More couples are interested in getting married in the region, due to the perceived value and low out of pocket costs.

The travel market in this climate have more competitive offerings, than at any other time that I can remember, and I have been in this business a very long time.

What is the Caribbean doing to stimulate and grow market share? Well the upcoming Caribbean Week scheduled for June 10, 2009 will highlight all the Caribbean has to offer.

DO IT CARIBBEAN WEDDING
As part of Caribbean Week, http://www.MarryCaribbean.com in conjunction with the Caribbean Tourism Organization will highlight and promote the Romance of the Caribbean.

A lucky couple will be selected to get married at the Caribbean Fair. Bridal gown by Demetrios, wedding cake by Dreamy Weddings, honeymoon by the British Virgin Islands/Biras Creek. All information can be found on http://www.MarryCaribbean.com.

Individual destinations/hotels are keeping a presence in this market through targeted promotions. With limited dollars the era of mass campaigns are over and of course so is the viewing and reading habits of today's brides.

With the hotel offerings in high gear, there is something to fit everyone's budget and what better place to get married than in the Caribbean - the oasis of the western hemisphere.

Two hotels that come mind that offer fantastic views and have taken hospitality to the next level: Fonddoux Holiday Plantation Estate in St. Lucia (fonddoux@candw.lc). Eroline will go out of her way to make sure your event is personal, special and all you ever thought it to be. Another great property with service and enthusiasm to transport you to another realm is Stonefield Estate Villa Resort & Spa (stonefieldvillas@gmail.com)St. Lucia. Tell Ernie, Jacqueline sent you.

BRIDAL UPDATE

2009-01-29T17:05:00.000-08:00

MARRYCARIBBEAN BRIDAL UPDATE

STATE OF THE INDUSTRY

While the news is constantly about the economic woes we are all mired in, the Wedding & Honeymoon markets seems to be defying all trends. Couples are still getting married, and still spending, even though the spending may be a bit less.

The recent 2008 Wedding Report shows the following:

Year.............................Estimated Weddings
2007.............................2,206,600
2008.............................2,212,923
2009.............................2,219,264

Average number of guests:166

Weddings by Ethnicity
African American................267,068
Asian............................96,124
Hispanic........................331,645

Total Spending
Year..............................Total Spending
2007..............................$28,732.
2008..............................$28,704.
2009..............................$29,614

As you can see thee is a slight reduction in 2008. However expenditure is expected to rise in 2009. This is a market that is truly resilient to market fluctuations, wars and acts of God.

A quick review of the consumers that go to MarryCaribbean.com shows an overwhelming amount with an interest in destination weddings.

Honeymoons
Year.............................Expenditure
2007.............................$3,716.00
2008.............................$3,805.00
2009.............................$3,921.00

Average Spending for Reception
Year.............................Expenditure
2007.............................$7,562.00
2008.............................$7,968.00
2009.............................$8,243.00

If further information is needed, please do not hesitate to contact me.

READING HABITS

The new economy has truly defined not only the spending habits but also our method of getting information.

Today's engaged couples overwhelmingly seek out information online thereby creating additional problems for the bridal print industry..less engaged couples picking up the magazine at the newsstand. As we all know, newsstand copies shows the vitality of the product.

"According to Media Life Magazine, an industry newsletter, - consumers cut back on extras during these difficult times to compensate for other necessities. That means fewer impulse buys at the supermarket, like the magazines that line the checkout line."

CREATING PRODUCT AWARENESS

In the past I have recommended using all tools available to help with the marketing of your individual sites. I will again remind you. Do participate in 'chat rooms', Facebook, Twitter etc. If you are pressed for time, please hire a young responsible person for 5 hours per week to keep you out there in cyberspace. It is a very cost effective way to save you time, but expand your web or product offering.

MARRYCARIBBEAN.COM NEWS

I am pleased to announce that MarryCaribbean.com is now a partner with Travelocity.

I will also be a guest speaker at the upcoming Caribbean Bridal Expo in Puerto Rico.

Hope you like the new www.MarryCaribbean.com format. With today's audience you have to constantly stay on the cutting edge.

Attended Caribbean Hotel & Tourism Marketplace in St. Lucia. CHTA is to be commended for the awesome tradeshow and scheduling. Of course it did not hurt that it was held in beautiful St. Lucia.

Stayed at the Bay Gardens Hotel - and could not find a more well trained and nicer staff. I congratulate Ms Berthia Parle on the fantastic selection of Ms. Waltrude Patrick as her General Manager. She was sharp, on the ball, very very gracious and runs a tight ship. I was impressed.

More information and partnership announcements to come.

CARIBBEAN TOURISM ORGANIZATION FOUNDATION

As Chairman of the Caribbean Tourism Organization Foundation, I would like to ask each and everyone of you to contribute to this very important foundation. The main aim of the CTO Foundation is to provide scholarships and study grants to student and industry personnel who are Caribbean Nationals from CTO member countries.

Giving back to the region whee you do business should be a high priority and the return on this investment creates a much more qualified workforce, and of course you become better corporate citizens in the environment in which you do business.

Love Endures All Things, Even A Struggling Economy

2009-01-07T11:44:00.000-08:00

To say that 2008 was a difficult year, was truly an understatement. However, one constant seems to be the resilient Wedding & Honeymoon markets. You can imagine my surprise and subsequent confirmation that this market is truly one that defies our present economic downturn when I read the update from Holiday Inn Aruba and Jamaica Resorts, that they were setting Destination Weddings Record.

This information was published December 22, 2008 and is as follows:

"Wedding bells rang at a record pace at the Holiday Inn Resorts Aruba & Jamaica in 2008, as the sister properties combined to host 525 destination weddings throughout the year". It goes on to say: " Love endures all things, even a struggling economy. People have and will continue to get married. With our program enabling brides and grooms to affordably tie the knot in wonderfully unique and memorable ways, we expect this market to remain strong for us into 2009 and beyond." (Raul Villagram, Director of Sales & Marketing)

The research gathered from www.MarryCaribbean.com seems to confirm this. There is an increase in questions as it relates to Destination Weddings more so than just honeymoons. Because of the economy more people are getting married; two can live as cheaply as one, and where one may lose a job the other has health benefits, but of course love trumps all things.

MarryCaribbean.com goal is to be the best single source for wedding and honeymoon planning in the Caribbean. Recent activity for the month of December/January reveals a high interest in the Caribbean. But of course anyone operating in this industry knows that we are in the highest engagement season.

JAMAICA TRIP

2008-11-20T15:51:00.000-08:00

I was again invited to the Half Moon Resort Ambassador Awards weekend event in Jamaica. This event honors all their major suppliers.

If you have not been to Jamaica or stayed at this property let me give you a quick overview of how the other half lives. It is truly a five star property, but very low keyed. They are accustomed to Royalty, old money, new money, those seeking solace, those needing a one upmanship conversation piece and for those who just want to recapture romance. There is something for everyone on this 400 acre property.

Arriving at the new airport in Montego Bay, the immigration process was very quick and of course you are ushered out into the arrival hall where there is a Half Moon hospitality centre to welcome you and take care of your transportation and amenities. Refreshments of course is provided. The hotel is approximately 15 minutes from the airport, so your travel time is quite short.

To enter this property, is like visiting an enchanted garden. Simply awesome. My room was a small home. Master bedroom suite with four poster bed and separate living room: french doors in the back and front, leading to private terrace. See photos.

The weekend was full of activities and the evenings always another spectacular event. The Ambassador Awards evening is black tie and truly lives up to its billing.

While there, you must visit the Spa. Had a one hour facial that puts you into another realm. They are the best. You can stay in the meditation room (see photo) or relax with a cup of local tea or do full his & hers body massage. I prefer to sit outside under the palm tree and watch the Dolphins. It was sad to leave, but had two days to prepare for my upcoming trip to London.

ECONOMY

2008-11-07T05:49:00.000-08:00

Saw this article and thought if might be of interest to my advertisers. Do not like to be the bearer of bad news, but the reality is that consumers and businesses are having a tough time in this economy.

The Bridal Market continues to buck this trend, couples are still getting married and adding to the revenue stream of destinations and suppliers. Of course most of this is being done online.

" Mag Bag: Ad Pages Drop, Holiday Season Looks Grim by Erik Sass, Thursday, Nov 6, 2008 5:26 PM ET Ad Pages Drop, Holiday Season Looks Grim

As the economy continues its downward spiral, consumer spending is dropping, and retailers are bracing for a dismal holiday season. That's bad news for magazines, where ad pages are basically in free-fall, with the declines accelerating from month to month.

As of July, the total ad pages of approximately 210 leading weekly and monthly magazines were down 6.4% for the year-to-date, according to MIN Online. However, by November, the year-to-date decline had widened to 8.5%. A 10% cumulative decline by December is not inconceivable, given worsening economic trends.

On Oct. 28, the Conference Board announced that its consumer confidence index had plummeted to an all-time low of about 38 out of 100, a drop of over one-third from its level of 61.4 in September. The expectations index--which evaluates consumer sentiment about the future--went even lower, dropping from 61.5 to 35.5. Lynn Franco, director of the Conference Board's research center, said the decline in the confidence index was "the lowest reading on record" since the index began tracking consumer attitudes in 1985.

Just a few days later, the Commerce Department said consumer spending slid 3.1% in the third quarter--the biggest drop since 1980, while the economy contracted by 0.3% in the third quarter. A survey of purchasing managers showed the biggest drop in inventory purchases since 1968 in October; the Institute for Supply Management said its index tumbled to 37.8%, exceeding all 58 forecasts assembled by Bloomberg News. That is significantly lower than the level of 56.7% at the beginning of the recession in 2001. The 50-point level marks the dividing line between business growth and contraction, according to Bloomberg.

Retailers are already cutting back on advertising in a big way. According to Ad Age, Macy's said it will eliminate all magazine advertising in the first half of 2009, although its holiday marketing budget is still largely intact. Subsequently, The New York Times reported that Neiman's specialty retail segment--including Neiman Marcus Stores and Bergdorf Goodman--saw sales tumble 27.6% in October, while Nordstrom is down 15.7%, and Target fell 4.8%.

Even More Layoffs

The magazine business is not done chopping, according to Gawker.com, which said Thursday afternoon that M. Shanken Communications, publisher of Wine Spectator and Cigar Aficionado, is laying off 20 staffers. The New York Times also reported that Eric Schurenberg, the managing editor of Money, was let go as part of Time Inc.'s 600 layoffs. He will leave the company after completing Money's December issue."

OCTOBER FINAL UPDATE

2008-11-07T05:16:00.000-08:00

A bit late with my final October Update, but those of you who travel with some frequency do know how difficult it is to keep up.

Came back from the Bahamas and had two days to host a political dinner party for a small group of 50+ influential guests. That is my husband getting ready for the evening. I took the photo from the balcony of my bedroom.

Since entertaining is one of my passions, and I have accumulated all manner of serving and table equipment to accommodate 100, this group was a breeze to prepare for. As usual I did all the cooking, and if you ever get invited to a Caribbean household, you will know that in addition to discussing business, food is usual the centerpiece of the evening. Prepared a variety of dishes, and had enough left over to feed another 50.

In order to host the party, I had to cancel my trip to Trinidad where the Caribbean Tourism Conference was being held. This was of course a major disappointment for me not to be able to attend this prestigious event, as I am a member of the Executive Committee and Chairman of the CTO Foundation.

I am delighted that I was again elected to the Board of Directors of the Caribbean Tourism Organization and do want to thank all the Allied Members for their support.

It was then off to Jamaica to attend the Half Moon Resort Ambassador Awards Gala.

BAHAMAS TRIP

2008-11-07T04:03:00.000-08:00

I am always pleased and delighted when I have to go to the Bahamas. Getting off the plane, going through a very polite and gracious customs and then into beautiful sunshine and cool breezes always create an instant "I am never going to leave here" feeling. I constantly have to resist the urge to act like a child and just twirl around until I am picked up.

Of course I quickly get back to reality, knowing that my trip is about business and the Director of Romance will be there to greet me. She embodies everything that I aspire to be. Classy, sophisticated, charming, knowledgeable.

My evening ended with a dinner meeting of the members of the Bahamas Bridal Association at a lovely private home. And to top it all off it was held at poolside.

The next day was a conference on the bridal market and my visit was to address and participate in this event. Very informed group with a desire to be the best in the region, and I have no doubt that this will be accomplished. You can see some of the table settings displayed at this event.

The day ended with an elegant dinner in a private home with an impressive guest list. I was truly honoured to be invited. Unfortunately I had to leave the next morning as I had another commitment in another destination. It was a beautiful trip from beginning to end.

For this very brief trip I stayed at the Wyndham Hotel. While it is a very large hotel the surroundings are clean and the staff very gracious. The room was well kept and housekeeping did an excellent job in keeping the room spotless.

ECONOMY AND THE BRIDAL MARKET

2008-10-16T10:34:00.000-07:00

With the continued downward trend of consumer confidence and the economy tanking at a fast clip, leisure travel is truly not top of mind with the American audience.

However, the bridal market seems to be bucking this trend, and from the emails and responses I get from the www.MarryCaribbean.com website and my discussion groups, couples are still planning on getting married and most important do not want to cut back at all on expenses.

The change that is most apparent is the seismic shift from magazines to online. More couples are now getting all information online. Hence the continued decline in newsstand sales from all the major magazines. I do predict that if this continues, more than one bridal publication will go out of business. Yesterday I reviewed the quarterly performance of these magazines, and it is difficult to see how they are going to stay in business, given the steep decline in revenue, pages and newsstand sales.

OCTOBER UPDATES

2008-10-14T02:56:00.000-07:00

I have been extraordinarily busy this month. Usually coming into the Fall Season brings with it lots of business activities.

PRIME MINISTER OF JAMAICA
First, the Prime Minister of Jamaica was in New York for UN activities and of course there was a luncheon. Very personable and an excellent speaker. He spoke honestly about the problems of his country, and also the positives. Jamaica is a truly exceptional country, with fabulous beaches, world renowned music, great food, a rich cultural history and warm, friendly people.

What I like about this Prime Minister, although his bodygaurds were around, they did not interfere with the ease and flow of the luncheon. He mingled, he hugged, he was social and it was refreshing and pleasant.

THE ASSOCIATION OF TRAVEL MARKETING EXECUTIVES
The next event was at the Yale Club for the Association of Travel Marketing Execuives luncheon forum, where I had the pleasure of welcoming all and updating them on the activities of the association. This is always an intellectually stimulating group and it did not disappoint. The topic "Doing More with Less" was so very on target, given the realities of our economic situation. It was good to see all my colleagues.

CARIBBEAN HOTEL ASSOCIATION
Decided at the last minute to attend the Caribbean Hotel Association Small Hotels Conference in St. Kitts.
I do love the Island of St.Kitts and the people are so very warm and friendly. Easy flight on American Airlines to this picturesque island. Stayed at the Marriott Hotel (the largest hotel on the island).

Would certainly recommend this hotel to anyone, has all the amenities, a lovely well trained staff, and deliver everything with a smile. I tried room service as I wanted to test their delivery system, and it did not disappoint. The young lady was quite prompt and she acted as if she enjoyed working with this company and you were the most important person in the world.

Would certainly recommend this hotel as a great place to stay on your honeymoon or have a destination wedding. Everything is in place, including a lovely beach.

The first night of arrival, attended a social function hosted by the Government of St. Kitts where the local talent was on display. Then it was on to a private dinner with the Minister of Tourism and the Prime Minister.

I should truly start another post just to discuss the excellent meal that evening and the restuarant on the water, run and operated by no other than Mr. Guishard who ran the famous Cap Juluca in Anguilla.

The Caribbean is blessed with a number of small hotels (80 rooms an under). These are wonderful owner operated businesses and the attention to detail and services you get from staying at these properties, provide the guest with a more comprehensive view and approach to the individual countries.

My Trip to Savannah, Georgia

2008-09-15T14:29:00.000-07:00

My last child is now enrolled in the Savannah College of Art & Design. I decided to drive to Savannah in order to transport all her 'stuff' to make her new home a comfortable one. And it was truly eye opening to see what she could simply never leave behind. That being said, she is a real trouper and loves to travel.

We set out from Connecticut at approximately 10:am and kept up a pretty normal pace, while of course monitoring the numerous police cars on the way. I bought a new Garmin, and I will now never travel without one. This technology is awesome: it tells you when there is traffic jam ahead and divert you to less traveled roads. Love it!!

We decided to break up the trip and find a name brand hotel when we were both tired. Arrived in Virginia and stayed at the Holiday Inn around 5:00pm. The room was not bad, clean and relatively spacious. The young gentleman at the front desk was polite and friendly. Gave us a room on the ground floor and we could park our car park just outside the glass door. Very easy to take things back and forth to the car. Of course we left our pillows in the room. Today I received an email from the Holiday Inn about my stay, so I replied that I left my pillows and could they kindly send it to me. We will see.

Had dinner at the diner by the hotel - lots of heaping food on the plate. Not good for the heart, but easy on the palate. Visited my first Lowe's store, just needed to walk around a bit and since it was there decided to take a look and see if it delivered based on their ad campaign. Clean and organized.

Departed next morning at about 10:am for Savannah, after going back to the diner for a solid breakfast. Arrived in Savannah in one of their blinding rainstorms around 5:00pm. My other daughter was arriving from Atlanta and meeting us in Savannah. She decided that we should stay in a guest house instead of the usual hotel. Being open minded and up for all travel experiences, I said yes. Did not know what to expect but knowing her, a spectacular bathroom was very important to her.

Arrived at the appointed time and followed the instructions of ringing the doorbell on the second floor to retrieve the keys. A very charming gentleman opened the door and welcomed us in his home as if he knew us. I knew right then and there that the experience was going to be a positive one. My youngest daughter played with his dogs on the floor while we chatted. Finally he took us down to the first floor and opened the door for us. What an absolutely charming place.

The very large living room with a fireplace had the most comfortable sofa/pull out bed if we needed extra space. All the amenities including television. The bedroom was closed off with French doors and was seriously romantic. Of course this room also had a fireplace. But the icing on the cake was the bathroom. Beautiful and very clean. There was also a full kitchen (but if you had read my Barbados trip you would simply know that I am never a candidate for cooking outside of my home). The place was lovely and very convenient to all areas of Savannah. Would definitely stay there again.

Spent the next three days attending to the needs of a daughter in her first foray of living outside the home. Thank heavens my other daughter was with me, as she was invaluable with helping her sister to settle in and of course being the chauffeur all over Savannah. We visited the wildlife sanctuary - !twice! - as she loves nature and all its creatures. Overall, it was a sad trip as I was saying goodbye to my last child, but also a joyous and very pleasant one with two dynamic and funny daughters, trying to keep me entertained. We had a lovely dinner at a Thai restaurant called the King & I, on the last night and then set out at 4:am the next morning back to New York/Connecticut.

What an incredible young lady my other daughter is. With sixteen hours in the car, we covered every subject. Of course we also tried to find 'fine dining' along the way. Finally made it back to Manhattan where she lives and then I headed on to home. Would I do it again? Yes I would. My only regret, was that I did not have enough time to chat with the owner of the home. He seemed quite interesting and was very up on the arts and artifacts of Savannah. Would have liked to find out more about antiques. Oh, I forgot to mention, I did find a little time to buy some antique railings and glass objects.

Hurricane Update

2008-09-03T14:06:00.000-07:00

Living in Paradise certainly does have a few drawbacks. But then you think of the Northeast in the United States with snow storms and you can see why visiting or living in the Caribbean, is a constant draw for visitors and residents alike.

The residents of the Caribbean are adept at living with this seasonal problem (hurricane) knowing full well that when the hurricane passes by, they are guaranteed warm weather and beautiful beaches. It is truly amazing, after a hurricane passes, if there are no downed trees or flooding, the sunshine and calm returns, just as if nothing happened.

For the past two years, the Caribbean has been spared this upheaval. It seems the United States is getting more of this weather phenomenon. Anyway, it is a season and this season usually ends in October.

The hotels and Governments of the respective Caribbean Islands, are adept at handling this seasonal problem and they all have emergency preparedness ready to assist each other and take care of their guests.

Unfortunately sometimes lives and properties are lost, but collectively they are a resilient lot.

Please do not hesitate to continue with your travel arrangements. You will not lose your deposit or any monies due to hurricane cancellation. All hotels and airlines make accommodations to their respective guests. So continue with your travel plans and most of all enjoy this Oasis of the Western Hemisphere - the Caribbean Islands.

BARBADOS TRIP

2008-08-08T13:47:00.001-07:00

Due to the untimely death of a colleague Mr. Arley Sobers, Acting Secretary General of the Caribbean Tourism Organization, I had to go to Barbados for the funeral. So very sad as he was a lovely gentleman. Admired him for his wit and intellect. Sad to say goodbye to him.

It was also unfortunate as I was the Wedding Planner and Mistress of Ceremonies for a wedding that was taking place on Saturday. Had to turn the responsibilities over to someone else.

Being the Weddingguru, I could not help but notice the improvements and hotel offerings in Barbados. Stayed at a small hotel called the Blue Orchid. Quite lovely with a friendly staff.

The room was relatively large, bathroom small, and there was a full kitchen with all the necessary appliances. The bed was kingsize and you could literally go across the street to the supermarket for groceries if you did not want to eat at the hotel /or perhaps save money.

For me, If I wanted to cook I would stay home. What makes this place so absolutely charming was the wonderful stretch of beach that you literally stepped out on. Crystal clear blue water and white powdery sand.

A great place to stay if you want to get away from it all, and if you have children and do want to cook, all the amenities are there.

Regarding the location of the property, it is situated in a lovely part of town with easy access to shopping and areas of interest.

Did visit the new Hilton Hotel. Large Hotel, lovely pool and rooms have ocean view.

Traveled via Air Jamaica to Barbados. Lovely airline. Cabin Crew very gracious, food not bad for an airline and headsets provided at no additional cost.

Reverend Jacqueline Johnson

2008-08-08T13:17:00.000-07:00

As the Wedding Guru, I am now an Ordained Clergy Member of the Church of Spiritual Humanism, with the authority to perform weddings.

I am also applying to the State of Connecticut to become a Justice of the Peace. I love the business of weddings, love the drama and working with individuals to help them plan the happiest day of their life. I am the Wedding Planner for my best friend who will be getting married in another two weeks.

My role is guiding two people who have absolutely no idea on what to do. It involves dealing with the Priest, the catering, being the Master of Ceremonies and basically covering all bases.

I am so very excited for them, and just thrilled that I have been assigned the task to plan and execute the entire process.

www.MarryCaribbean.com & www.CaribbeanWeddingAssociation.com

2008-08-08T12:15:00.000-07:00

I am absolutely delighted to let everyone know that both websites are fully operational and Marrycaribbean.com has been totally revamped. It has taken quite a few months, but it was worth it in the end.

http://www.MarryCaribbean.com is a website for couples planning to get mattied or honeymoon in the Caribbean. Marrycaribbean.com is designed to be the single source for wedding planning in the Caribbean and focuses exclusively on the Caribbean providing details on:

**Essential wedding planning services

**Passport information

**Marriage laws and customs

**Dining and nightlife

**Shopping

**Activities and all the amenities the Caribbean has to offer

http://www.CaribbeanWeddingAssociation.com is for members of professional organization dedicated to making the Caribbean the number one region for weddings and honeymoons.

CaribbeanWeddingAssociation.com encompasses the entire process of creating and organizing weddings from the selection and buying of media, to understanding the importance and strength of the marketplace, serving as a valuable resource for:

** Hoteliers

** Wedding coordinators

** Travel Agents

** Destination Marketers

** Professionals with an interest in targeting the bridal market,br>